1980s Audience in Germany
1980s has an estimated audience of 1,748,382 people in Germany. 55.3% are female, 44.7% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Rossmann, Preacher (comics), Israel, Kyokushin.
The average 1980s fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Rossmann, Preacher (comics), with strongest over-indexing on KLIX (AM) (7.1× the country average). Demographically, the 1980s audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of 1980s fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 41.6 |
| Estimated audience size | 1,748,382 |
Audience persona
The typical 1980s fan in Germany is more female, around 41.6 years old, with strong Pet Ownership tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 384,896 | 1.01× |
| Bayern | 254,113 | 0.9× |
| Baden-Württemberg | 229,263 | 0.96× |
| Niedersachsen | 179,913 | 1.06× |
| Hessen | 121,110 | 0.91× |
| Rheinland-Pfalz | 88,799 | 1.01× |
| Sachsen | 78,356 | 0.91× |
| Schleswig-Holstein | 66,413 | 1.06× |
| Berlin | 64,406 | 0.82× |
| Brandenburg | 53,312 | 0.98× |
| Sachsen-Anhalt | 41,833 | 0.92× |
| Thüringen | 39,035 | 0.88× |
| Hamburg | 33,129 | 0.84× |
| Mecklenburg-Vorpommern | 31,043 | 0.93× |
| Saarland | 26,288 | 1.22× |
| Bremen | 23,554 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 7.1× | Music & Radio |
| Rossmann | 1.94× | Shopping |
| Preacher (comics) | 12.59× | Literature |
| Israel | 2.96× | Travel & Leisure |
| Kyokushin | 12.78× | Sports |
| Unique Gifts | 1.66× | Shopping |
| Celtic mythology | 5.75× | Arts & Culture |
| Loincloth | 2.96× | Fashion & Accessoires |
| Home Delivery | 2.75× | Food & Beverages |
| Jack White | 1.88× | Movies & TV |
| Product design | 1.56× | Business & Career |
| Time (magazine) | 1.82× | News |
| Mae Hong Son Province | 12.78× | Travel & Leisure |
| myDealZ | 2.23× | Shopping |
| Hormones: The Series | 6.72× | Movies & TV |
| Scratching post | 4.34× | Pets & Animals |
| N'Golo Kanté | 3.97× | Sports |
| Mustard seed | 7.27× | Food & Beverages |
| Corona (band) | 1.72× | Music & Radio |
| Palestine Polytechnic University | 7.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.56 |
| Tradition | CONSERVATISM | 1.54 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Patriotism | CONSERVATISM | 1.08 |
| Need for Security | CONSERVATISM | 1.07 |
| Healthy Lifestyle | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Brazil | 9.8% |
| Italy | 7.8% |
See 1980s audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 1980s have in Germany?
1980s has an estimated audience of 1,748,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 1980s fans?
55.3% of 1980s fans are female, 44.7% are male, with an average age of 41.6 years.
Which brands do 1980s fans like most?
1980s fans show strongest brand affinity for KLIX (AM) (7.1×), Rossmann (1.94×), and Preacher (comics) (12.59×) over the country average.
Where do 1980s fans live in Germany?
1980s fans in Germany are most concentrated in Nordrhein-Westfalen (reach 384,896), Bayern (reach 254,113), and Baden-Württemberg (reach 229,263). These three regions account for the largest share of the active audience.
What other brands do 1980s fans also like?
Beyond 1980s itself, the audience over-indexes on Rossmann (1.94×), Preacher (comics) (12.59×), Israel (2.96×), and Kyokushin (12.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1980s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.