1980s Audience in Germany
1980s has an estimated audience of 1,748,382 people in Germany. 55.3% are female, 44.7% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Tagesschau, Chester Bennington, Mark Knopfler.
The average 1980s fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the 1980s audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of 1980s fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 41.6 |
| Estimated audience size | 1,748,382 |
Audience persona
The typical 1980s fan in Germany is more female, around 41.6 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 384,896 | 1.01× |
| Bayern | 254,113 | 0.9× |
| Baden-Württemberg | 229,263 | 0.96× |
| Niedersachsen | 179,913 | 1.06× |
| Hessen | 121,110 | 0.91× |
| Rheinland-Pfalz | 88,799 | 1.01× |
| Sachsen | 78,356 | 0.91× |
| Schleswig-Holstein | 66,413 | 1.06× |
| Berlin | 64,406 | 0.82× |
| Brandenburg | 53,312 | 0.98× |
| Sachsen-Anhalt | 41,833 | 0.92× |
| Thüringen | 39,035 | 0.88× |
| Hamburg | 33,129 | 0.84× |
| Mecklenburg-Vorpommern | 31,043 | 0.93× |
| Saarland | 26,288 | 1.22× |
| Bremen | 23,554 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 5.17× | Business & Career |
| Tagesschau | 2.37× | Movies & TV |
| Chester Bennington | 12.25× | Music & Radio |
| Mark Knopfler | 12.78× | Music & Radio |
| Pets | 1.79× | Pets & Animals |
| Axl Rose | 9.85× | Music & Radio |
| Vagabond (manga) | 12.78× | Literature |
| Italo disco | 7.98× | Music & Radio |
| Freddie Mercury | 4.99× | Music & Radio |
| Kate Bush | 9.29× | Music & Radio |
| Ric Flair | 12.39× | Sports |
| Kurt Cobain | 7.6× | Music & Radio |
| Ozzy Osbourne | 5.54× | Music & Radio |
| Wetter.com | 2.15× | Home & Garden |
| Westdeutscher Rundfunk | 3.17× | Movies & TV |
| Automobiles | 1.69× | Cars & Mobility |
| Falling in Reverse | 12.78× | Music & Radio |
| House music | 2.09× | Music & Radio |
| Singer-songwriter | 2.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.56 |
| Tradition | CONSERVATISM | 1.54 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Patriotism | CONSERVATISM | 1.08 |
| Need for Security | CONSERVATISM | 1.07 |
| Healthy Lifestyle | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Brazil | 9.8% |
| Italy | 7.8% |
See 1980s audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 1980s have in Germany?
1980s has an estimated audience of 1,748,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 1980s fans?
55.3% of 1980s fans are female, 44.7% are male, with an average age of 41.6 years.
Which brands do 1980s fans like most?
1980s fans show strongest brand affinity for Jotex (78.71×), Western Union (5.17×), and Tagesschau (2.37×) over the country average.
Where do 1980s fans live in Germany?
1980s fans in Germany are most concentrated in Nordrhein-Westfalen (reach 384,896), Bayern (reach 254,113), and Baden-Württemberg (reach 229,263). These three regions account for the largest share of the active audience.
What other brands do 1980s fans also like?
Beyond 1980s itself, the audience over-indexes on Western Union (5.17×), Tagesschau (2.37×), Chester Bennington (12.25×), and Mark Knopfler (12.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1980s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.