Rascasse Audience Intelligence

1980s Audience in Germany

A data profile of the people who buy, follow and care about 1980s in Germany — modelled from more than twelve digital signal sources. 1980s has an estimated audience of 1,748,382 people in Germany.

#2153among Topic in Germany#207in Fashion & Accessoires

The average 1980s fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kurt Cobain, Tagesschau, Chester Bennington, with strongest over-indexing on Kurt Cobain (11.13× the country average).

Demographically, the 1980s audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 1980s fan in Germany is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Kurt Cobain.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1980s profile in Germany.

Audience size
1.7M
in Germany
Gender
55.3%♀
44.7% male
Age
41.6
average years
Country rank
#3843
Topic in Germany
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 1980s fans

55.3% are female, 44.7% are male, average age 41.6.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for 1980s audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age41.6
Estimated audience size1,748,382
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the 1980s audience in Germany
Age bracketShare%
16-1917%
20-2912%
30-3921%
40-4931%
50+20%
Fig. 04

Worldwide distribution

4.4%

of the worldwide 1980s audience comes from Germany.

Worldwide audience distribution share by country for 1980s
CountryShare
United States32.2%
Brazil9.8%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1980s audience in Germany is strongest.

Fig. 05

Top regions by affinity

1980s fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.14×
02Nordrhein-Westfalen~400K1.06×
03Brandenburg~60K1.04×
04Niedersachsen~200K1.03×
05Saarland~20K1.03×
06Rheinland-Pfalz~90K1.00×
07Schleswig-Holstein~60K0.99×
08Sachsen-Anhalt~40K0.99×
09Thüringen~40K0.99×
10Mecklenburg-Vorpommern~30K0.98×
11Sachsen~80K0.97×
12Hamburg~40K0.97×
13Berlin~70K0.95×
14Bayern~300K0.94×
15Baden-Württemberg~200K0.93×
16Hessen~100K0.92×
Fig. 06

Affinity by region

Affinity by region — 1980s, Germany
0.92×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1980s audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1980s audience
#·InterestCategoryAffinity×
01Vincent D'OnofrioMovies & TV12.78×
02Jim MorrisonMusic & Radio12.78×
0390sFashion & Accessoires12.78×
04Neil Patrick HarrisMovies & TV12.78×
05James BrownMusic & Radio12.78×
06Chester BenningtonMusic & Radio12.07×
07Kurt CobainMusic & Radio11.13×
08Ric FlairSports10.23×
09Power metalMusic & Radio9.83×
10Brock LesnarSports9.42×
11HeavysaurusMusic & Radio8.68×
12Axl RoseMusic & Radio8.37×
13Italo discoMusic & Radio8.25×
14Kate BushMusic & Radio7.51×
15Cameron DiazMovies & TV7.18×
16Professional wrestlingSports4.97×
17Andy BorgMusic & Radio3.57×
18Freddie MercuryMusic & Radio3.52×
19Western UnionBusiness & Career2.84×
20TagesschauMovies & TV2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1980s audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1980s audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
Need for SecurityCONSERVATISM1.33×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1980s audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.69×
Luxury OrientationPREMIUM0.76×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 1980s have in Germany?

1980s has an estimated audience of 1,748,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 1980s fans?

55.3% of 1980s fans are female, 44.7% are male, with an average age of 41.6 years.

03

Which brands do 1980s fans like most?

1980s fans show strongest brand affinity for Kurt Cobain (11.13×), Tagesschau (2.5×), and Chester Bennington (12.07×) over the country average.

04

Where do 1980s fans live in Germany?

1980s fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do 1980s fans also like?

Beyond 1980s itself, the audience over-indexes on Tagesschau (2.5×), Chester Bennington (12.07×), Vincent D'Onofrio (12.78×), and Italo disco (8.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See 1980s audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 1980s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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