A data profile of the people who buy, follow and care about 1980s in Brazil — modelled from more than twelve digital signal sources. 1980s has an estimated audience of 3,920,777 people in Brazil.
1980s has an estimated audience of 3,920,777 people in Brazil. 53.5% are female, 46.5% are male, average age 43.0. Top brand affinities: Toy Story (franchise), Rod Stewart, Prince (musician), Bryan Adams, Kate Bush.
Top brand affinities include Toy Story (franchise), Rod Stewart, Prince (musician), with strongest over-indexing on Toy Story (franchise) (11.93× the country average).
Demographically, the 1980s audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Tradition, Individualism.
The typical 1980s fan in Brazil is balanced, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Toy Story (franchise).
The key figures that characterise the 1980s profile in Brazil.
53.5% are female, 46.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 43.0 |
| Estimated audience size | 3,920,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 30% | |
| 50+ | 22% |
of the worldwide 1980s audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 32.2% |
| Brazil | 9.8% |
| Italy | 7.8% |
The strongest cross-interests of the 1980s audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toy Story (franchise) | Movies & TV | 11.93× | ||
| 02 | Rod Stewart | Music & Radio | 11.93× | ||
| 03 | Bryan Adams | Music & Radio | 11.93× | ||
| 04 | Kate Bush | Music & Radio | 11.93× | ||
| 05 | Willem Dafoe | Movies & TV | 11.93× | ||
| 06 | Marlon Wayans | Movies & TV | 11.93× | ||
| 07 | Vimeo | Movies & TV | 11.93× | ||
| 08 | Fleetwood Mac | Music & Radio | 11.93× | ||
| 09 | Prince (musician) | Music & Radio | 9.45× | ||
| 10 | Celine Dion | Music & Radio | 8.89× | ||
| 11 | Stevie Wonder | Music & Radio | 8.87× | ||
| 12 | Lionel Richie | Music & Radio | 8.78× | ||
| 13 | Dire Straits | Music & Radio | 8.28× | ||
| 14 | Diana Ross | Music & Radio | 8.08× | ||
| 15 | John Lennon | Music & Radio | 6.07× | ||
| 16 | Whitney Houston | Music & Radio | 5.16× | ||
| 17 | Michael Jackson | Music & Radio | 2.50× | ||
| 18 | Rock music | Music & Radio | 1.79× | ||
| 19 | Country music | Music & Radio | 1.72× | ||
| 20 | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.60× | |
| Individualism | JOY | 1.47× | |
| Patriotism | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for 1980s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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