1980s Audience in United States

1980s logo

1980s has an estimated audience of 12,889,161 people in United States. 55.9% are female, 44.1% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, Product design, Google Home.

The average 1980s fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the 1980s audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of 1980s fans

Demographic split for 1980s audience in United States
MetricValue
Female55.9%
Male44.1%
Average age39.7
Estimated audience size12,889,161

Audience persona

The typical 1980s fan in United States is more female, around 39.7 years old, with strong Tradition tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for 1980s in United States
RegionReachAffinity
California1,816,3381.28×
Texas1,351,3171.22×
Florida1,020,0381.17×
New York751,7701.04×
Pennsylvania446,0881.03×
Illinois425,6180.99×
Georgia417,9311.05×
North Carolina408,8761.05×
Ohio384,5330.97×
New Jersey362,6211.11×
Michigan358,0681.06×
Arizona335,7831.28×
Virginia310,6820.99×
Washington264,3991.02×
Tennessee259,5341×
Massachusetts241,5330.95×
Indiana234,7331×
Maryland230,0041.04×
Missouri207,7051×
South Carolina206,9501.07×
Alabama197,7541.1×
Louisiana189,1621.14×
Kentucky185,8321.15×
Colorado182,9860.9×
Wisconsin182,8940.94×
Minnesota180,4890.98×
Nevada156,8001.26×
Oklahoma153,9491.08×
Oregon137,4740.93×
Connecticut126,6200.98×
Mississippi116,4111.1×
Iowa109,4541.03×
Utah109,0250.94×
Arkansas108,5121.02×
Kansas101,0100.99×
West Virginia70,2231.17×
Hawaii67,7931.22×
New Mexico65,3551.01×
Nebraska61,6240.95×
Idaho60,0380.93×
New Hampshire42,7780.84×
Maine39,4000.85×
Rhode Island38,7960.95×
Delaware32,9440.93×
Alaska24,8810.9×
Montana24,5730.69×
South Dakota24,2540.81×
North Dakota24,0110.91×
Washington, District of Columbia23,3000.6×
Vermont14,4480.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1980s audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Lulu 黃路梓茵5.68×Movies & TV
Product design3.71×Business & Career
Google Home11.63×Technology & Electronics
UK garage7×Music & Radio
Israel2.63×Travel & Leisure
The Historian16.48×Literature
Captain America (1990 film)4.15×Movies & TV
Eurail16.57×Cars & Mobility
Pro-Ject3.06×Music & Radio
Google Photos1.75×Technology & Electronics
Kendra Scott1.96×Fashion & Accessoires
Isometric exercise5.83×Sports
Home staging3.32×Home & Garden
Parral, Chihuahua9.05×Travel & Leisure
Historic site2.57×Arts & Culture
JDSU1.74×Business & Career
Grinch2.21×Movies & TV
Joshua Jackson2.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1980s audience
TraitClusterScore
TraditionCONSERVATISM1.74
ExtroversionTHRILL1.22
Risk AppetiteTHRILL1.17
IndividualismJOY1.14
MindfulnessBALANCE1.1
SpiritualityBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for 1980s
CountryShare
United States32.2%
Brazil9.8%
Italy7.8%

See 1980s audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does 1980s have in United States?

1980s has an estimated audience of 12,889,161 people in United States, concentrated in California and Texas.

What is the gender split and age of 1980s fans?

55.9% of 1980s fans are female, 44.1% are male, with an average age of 39.7 years.

Which brands do 1980s fans like most?

1980s fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Lulu 黃路梓茵 (5.68×) over the country average.

Where do 1980s fans live in United States?

1980s fans in United States are most concentrated in California (reach 1,816,338), Texas (reach 1,351,317), and Florida (reach 1,020,038). These three regions account for the largest share of the active audience.

What other brands do 1980s fans also like?

Beyond 1980s itself, the audience over-indexes on Mathcore (18.06×), Lulu 黃路梓茵 (5.68×), Product design (3.71×), and Google Home (11.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 1980s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.