1990s Audience in Germany
1990s has an estimated audience of 849,220 people in Germany. 59.8% are female, 40.2% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Delivery, Home Office, KLIX (AM), Unique Gifts.
The average 1990s fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Delivery, Home Office, with strongest over-indexing on Rossmann (2.23× the country average). Demographically, the 1990s audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of 1990s fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 32.9 |
| Estimated audience size | 849,220 |
Audience persona
The typical 1990s fan in Germany is more female, around 32.9 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 196,310 | 1.06× |
| Bayern | 121,279 | 0.89× |
| Baden-Württemberg | 104,813 | 0.9× |
| Niedersachsen | 79,724 | 0.97× |
| Hessen | 57,076 | 0.88× |
| Rheinland-Pfalz | 50,757 | 1.19× |
| Sachsen | 42,224 | 1.01× |
| Berlin | 37,613 | 0.99× |
| Sachsen-Anhalt | 26,235 | 1.19× |
| Brandenburg | 22,154 | 0.84× |
| Schleswig-Holstein | 21,497 | 0.7× |
| Thüringen | 21,010 | 0.97× |
| Mecklenburg-Vorpommern | 14,870 | 0.92× |
| Hamburg | 14,774 | 0.77× |
| Saarland | 11,724 | 1.12× |
| Bremen | 11,505 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.23× | Shopping |
| Home Delivery | 4.68× | Food & Beverages |
| Home Office | 1.95× | Business & Career |
| KLIX (AM) | 3.94× | Music & Radio |
| Unique Gifts | 1.81× | Shopping |
| Israel | 2.47× | Travel & Leisure |
| Time (magazine) | 2.09× | News |
| Birthday Gifts | 1.7× | Kids & Family |
| Celtic mythology | 4.85× | Arts & Culture |
| N'Golo Kanté | 4.46× | Sports |
| The Griswolds | 20× | Movies & TV |
| Loincloth | 1.98× | Fashion & Accessoires |
| Palestine Polytechnic University | 7.34× | Business & Career |
| Henley shirt | 3.34× | Fashion & Accessoires |
| Gorinchem | 7.96× | Travel & Leisure |
| myDealZ | 1.78× | Shopping |
| Stucco | 1.53× | Home & Garden |
| Figure painting (hobby) | 2.29× | Arts & Culture |
| Information sensitivity | 2.94× | Technology & Electronics |
| Hunting knife | 4.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.51 |
| Tradition | CONSERVATISM | 1.37 |
| Sports Activity | POWER | 1.1 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Mindfulness | BALANCE | 1.06 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Mexico | 11.5% |
| Spain | 9.8% |
See 1990s audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 1990s have in Germany?
1990s has an estimated audience of 849,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 1990s fans?
59.8% of 1990s fans are female, 40.2% are male, with an average age of 32.9 years.
Which brands do 1990s fans like most?
1990s fans show strongest brand affinity for Rossmann (2.23×), Home Delivery (4.68×), and Home Office (1.95×) over the country average.
Where do 1990s fans live in Germany?
1990s fans in Germany are most concentrated in Nordrhein-Westfalen (reach 196,310), Bayern (reach 121,279), and Baden-Württemberg (reach 104,813). These three regions account for the largest share of the active audience.
What other brands do 1990s fans also like?
Beyond 1990s itself, the audience over-indexes on Home Delivery (4.68×), Home Office (1.95×), KLIX (AM) (3.94×), and Unique Gifts (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1990s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.