1990s Audience in Germany
1990s has an estimated audience of 849,220 people in Germany. 59.8% are female, 40.2% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Tagesschau, Chester Bennington, Linkin Park, Milli Vanilli.
The average 1990s fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Tagesschau, Chester Bennington, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the 1990s audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of 1990s fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 32.9 |
| Estimated audience size | 849,220 |
Audience persona
The typical 1990s fan in Germany is more female, around 32.9 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 196,310 | 1.06× |
| Bayern | 121,279 | 0.89× |
| Baden-Württemberg | 104,813 | 0.9× |
| Niedersachsen | 79,724 | 0.97× |
| Hessen | 57,076 | 0.88× |
| Rheinland-Pfalz | 50,757 | 1.19× |
| Sachsen | 42,224 | 1.01× |
| Berlin | 37,613 | 0.99× |
| Sachsen-Anhalt | 26,235 | 1.19× |
| Brandenburg | 22,154 | 0.84× |
| Schleswig-Holstein | 21,497 | 0.7× |
| Thüringen | 21,010 | 0.97× |
| Mecklenburg-Vorpommern | 14,870 | 0.92× |
| Hamburg | 14,774 | 0.77× |
| Saarland | 11,724 | 1.12× |
| Bremen | 11,505 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Tagesschau | 2.43× | Movies & TV |
| Chester Bennington | 12× | Music & Radio |
| Linkin Park | 7.49× | Music & Radio |
| Milli Vanilli | 11.77× | Music & Radio |
| Richard Gere | 7.96× | Movies & TV |
| Clueless (film) | 19.16× | Movies & TV |
| Axl Rose | 10.69× | Music & Radio |
| Italo disco | 8.87× | Music & Radio |
| Belinda Carlisle | 19.71× | Fashion & Accessoires |
| Pets | 1.73× | Pets & Animals |
| Alice Cooper (band) | 8.49× | Music & Radio |
| Western Union | 3.58× | Business & Career |
| Nina Chuba | 4.02× | Music & Radio |
| Kurt Cobain | 7.34× | Music & Radio |
| Transfermarkt | 2.37× | Sports |
| Jack White | 5.05× | Movies & TV |
| Automobiles | 1.64× | Cars & Mobility |
| Kim Wilde | 9.71× | Music & Radio |
| Bryan Adams | 6.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.51 |
| Tradition | CONSERVATISM | 1.37 |
| Sports Activity | POWER | 1.1 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Mindfulness | BALANCE | 1.06 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Mexico | 11.5% |
| Spain | 9.8% |
See 1990s audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 1990s have in Germany?
1990s has an estimated audience of 849,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 1990s fans?
59.8% of 1990s fans are female, 40.2% are male, with an average age of 32.9 years.
Which brands do 1990s fans like most?
1990s fans show strongest brand affinity for Jotex (78.71×), Tagesschau (2.43×), and Chester Bennington (12×) over the country average.
Where do 1990s fans live in Germany?
1990s fans in Germany are most concentrated in Nordrhein-Westfalen (reach 196,310), Bayern (reach 121,279), and Baden-Württemberg (reach 104,813). These three regions account for the largest share of the active audience.
What other brands do 1990s fans also like?
Beyond 1990s itself, the audience over-indexes on Tagesschau (2.43×), Chester Bennington (12×), Linkin Park (7.49×), and Milli Vanilli (11.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1990s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.