A data profile of the people who buy, follow and care about 1990s in Spain — modelled from more than twelve digital signal sources. 1990s has an estimated audience of 2,245,128 people in Spain.
1990s has an estimated audience of 2,245,128 people in Spain. 48.6% are female, 51.4% are male, average age 41.8. Top brand affinities: Italo disco, Colin Farrell, Forex Online Trading, Real property, Berlin Wall.
Top brand affinities include Italo disco, Colin Farrell, Forex Online Trading, with strongest over-indexing on Italo disco (10.28× the country average).
Demographically, the 1990s audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Tradition, Spirituality.
The typical 1990s fan in Spain is balanced, around 41.8 years old, with strong Tradition tendencies and a notable affinity for Italo disco.
The key figures that characterise the 1990s profile in Spain.
48.6% are female, 51.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 41.8 |
| Estimated audience size | 2,245,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 27% | |
| 40-49 | 28% | |
| 50+ | 19% |
of the worldwide 1990s audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.7% |
| Mexico | 11.5% |
| Spain | 9.8% |
The strongest cross-interests of the 1990s audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 10.28× | ||
| 02 | Colin Farrell | Movies & TV | 9.89× | ||
| 03 | Randy Orton | Sports | 9.89× | ||
| 04 | Kate Bush | Music & Radio | 9.30× | ||
| 05 | Zoë Kravitz | Movies & TV | 7.94× | ||
| 06 | Berlin Wall | Travel & Leisure | 7.24× | ||
| 07 | Hailee Steinfeld | Movies & TV | 7.05× | ||
| 08 | Berghain | Music & Radio | 5.91× | ||
| 09 | Whitney Houston | Music & Radio | 4.45× | ||
| 10 | Sabrina Carpenter | Music & Radio | 4.34× | ||
| 11 | Forex Online Trading | Business & Career | 4.20× | ||
| 12 | Detroit techno | Music & Radio | 4.12× | ||
| 13 | Folk music | Music & Radio | 2.91× | ||
| 14 | Japanese hip hop | Music & Radio | 2.79× | ||
| 15 | Crime fiction | Literature | 2.51× | ||
| 16 | Real property | Home & Garden | 2.31× | ||
| 17 | Solar energy | Home & Garden | 1.94× | ||
| 18 | Retro style | Fashion & Accessoires | 1.90× | ||
| 19 | Genetics | Kids & Family | 1.56× | ||
| 20 | Radio | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.83× | |
| Spirituality | BALANCE | 1.30× | |
| Individualism | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for 1990s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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