1990s Audience in United States

1990s logo

1990s has an estimated audience of 4,509,102 people in United States. 61.1% are female, 38.9% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, UK garage, Mathcore, Google Home, Product design.

The average 1990s fan in United States is 30.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, UK garage, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the 1990s audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of 1990s fans

Demographic split for 1990s audience in United States
MetricValue
Female61.1%
Male38.9%
Average age30.1
Estimated audience size4,509,102

Audience persona

The typical 1990s fan in United States is more female, around 30.1 years old, with strong Tradition tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for 1990s in United States
RegionReachAffinity
California514,7071.04×
Texas416,3481.07×
Florida323,6091.06×
New York242,6420.96×
Pennsylvania180,1221.19×
Ohio173,6941.25×
Illinois152,8381.02×
North Carolina136,4531.01×
Michigan131,1891.11×
Georgia128,2030.92×
New Jersey113,1540.99×
Arizona105,1481.14×
Virginia104,6190.95×
Tennessee101,7131.12×
Indiana93,2751.13×
Washington91,9051.02×
Massachusetts84,5370.95×
Missouri78,5941.08×
Maryland74,9590.97×
Wisconsin74,7861.1×
South Carolina67,3240.99×
Kentucky65,7571.16×
Colorado65,6530.92×
Minnesota63,5630.98×
Oklahoma59,2981.18×
Louisiana58,4871.01×
Alabama58,1700.92×
Oregon50,2030.97×
Nevada49,1021.13×
Connecticut45,2761×
Utah38,4000.95×
Kansas37,6371.06×
Arkansas37,4161.01×
Iowa37,3921.01×
Mississippi33,2880.9×
New Mexico24,9821.1×
West Virginia23,7631.13×
Idaho23,6941.05×
Nebraska21,5250.95×
Maine18,3741.14×
New Hampshire18,0781.02×
Hawaii16,5260.85×
Rhode Island13,9770.97×
Montana11,8580.95×
Delaware11,3740.91×
South Dakota10,3901×
North Dakota8,3490.9×
Alaska6,9100.72×
Washington, District of Columbia6,2250.46×
Vermont5,8180.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1990s audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
UK garage13.4×Music & Radio
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Product design3.37×Business & Career
Isometric exercise10.93×Sports
The Historian16.48×Literature
Minnesota1.62×Travel & Leisure
Pro-Ject3.64×Music & Radio
Eurail16.57×Cars & Mobility
Ludo (board game)8.27×Games
Stamp collecting3.48×Home & Garden
Emilio Estefan9.19×Music & Radio
Parral, Chihuahua9.05×Travel & Leisure
Bridget Jones: The Edge of Reason10.93×Movies & TV
Panama1.95×Travel & Leisure
9NEWS (KUSA)2.57×Movies & TV
Joshua Jackson2.32×Movies & TV
Nuts (film)2.93×Movies & TV
Laneige2.51×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1990s audience
TraitClusterScore
TraditionCONSERVATISM2.25
ExtroversionTHRILL1.14
Urban LifestyleOPEN1.08
MindfulnessBALANCE1.03
Social Media UsageJOY0.87
LGBTQ+ IdentityOPEN0.81

Worldwide distribution

Worldwide audience distribution share by country for 1990s
CountryShare
United States19.7%
Mexico11.5%
Spain9.8%

See 1990s audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does 1990s have in United States?

1990s has an estimated audience of 4,509,102 people in United States, concentrated in California and Texas.

What is the gender split and age of 1990s fans?

61.1% of 1990s fans are female, 38.9% are male, with an average age of 30.1 years.

Which brands do 1990s fans like most?

1990s fans show strongest brand affinity for Keene, New Hampshire (675×), UK garage (13.4×), and Mathcore (18.06×) over the country average.

Where do 1990s fans live in United States?

1990s fans in United States are most concentrated in California (reach 514,707), Texas (reach 416,348), and Florida (reach 323,609). These three regions account for the largest share of the active audience.

What other brands do 1990s fans also like?

Beyond 1990s itself, the audience over-indexes on UK garage (13.4×), Mathcore (18.06×), Google Home (11.64×), and Product design (3.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 1990s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.