80s Audience in Germany
80s has an estimated audience of 379,784 people in Germany. 61.0% are female, 39.0% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, KLIX (AM), Huck (magazine), Preacher (comics), Dog breed.
The average 80s fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, KLIX (AM), Huck (magazine), with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the 80s audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of 80s fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 29.0 |
| Estimated audience size | 379,784 |
Audience persona
The typical 80s fan in Germany is more female, around 29.0 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,805 | 1.06× |
| Bayern | 54,380 | 0.89× |
| Baden-Württemberg | 43,029 | 0.83× |
| Niedersachsen | 39,821 | 1.08× |
| Hessen | 30,136 | 1.04× |
| Berlin | 20,505 | 1.21× |
| Sachsen | 19,844 | 1.07× |
| Rheinland-Pfalz | 14,627 | 0.77× |
| Schleswig-Holstein | 13,201 | 0.97× |
| Sachsen-Anhalt | 10,905 | 1.11× |
| Brandenburg | 8,990 | 0.76× |
| Thüringen | 8,407 | 0.87× |
| Mecklenburg-Vorpommern | 8,338 | 1.15× |
| Hamburg | 8,066 | 0.94× |
| Saarland | 4,743 | 1.02× |
| Bremen | 4,043 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| KLIX (AM) | 6.33× | Music & Radio |
| Huck (magazine) | 20× | Internet & Social Media |
| Preacher (comics) | 12.86× | Literature |
| Dog breed | 1.64× | Pets & Animals |
| Israel | 3.01× | Travel & Leisure |
| Unique Gifts | 2× | Shopping |
| Haberler | 1.6× | News |
| N'Golo Kanté | 6.19× | Sports |
| Celtic mythology | 5.83× | Arts & Culture |
| Hobby Lobby | 7.45× | Home & Garden |
| Birthday Gifts | 1.81× | Kids & Family |
| Loincloth | 3.03× | Fashion & Accessoires |
| Product design | 1.6× | Business & Career |
| Home Delivery | 2.57× | Food & Beverages |
| Palestine Polytechnic University | 10.21× | Business & Career |
| Corona (band) | 2.2× | Music & Radio |
| Hawesko | 3.07× | Food & Beverages |
| Cachorro | 2.84× | Pets & Animals |
| Bank account | 2.3× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.01 |
| DIY Mentality | THRILL | 1.96 |
| Pet Ownership | JOY | 1.82 |
| Design Affinity | PREMIUM | 1.82 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Tradition | CONSERVATISM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Brazil | 12.6% |
| United Kingdom | 9.1% |
See 80s audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 80s have in Germany?
80s has an estimated audience of 379,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 80s fans?
61.0% of 80s fans are female, 39.0% are male, with an average age of 29.0 years.
Which brands do 80s fans like most?
80s fans show strongest brand affinity for Rossmann (2.5×), KLIX (AM) (6.33×), and Huck (magazine) (20×) over the country average.
Where do 80s fans live in Germany?
80s fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,805), Bayern (reach 54,380), and Baden-Württemberg (reach 43,029). These three regions account for the largest share of the active audience.
What other brands do 80s fans also like?
Beyond 80s itself, the audience over-indexes on KLIX (AM) (6.33×), Huck (magazine) (20×), Preacher (comics) (12.86×), and Dog breed (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 80s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.