Rascasse Audience Intelligence

80s Audience in Germany

A data profile of the people who buy, follow and care about 80s in Germany — modelled from more than twelve digital signal sources. 80s has an estimated audience of 379,784 people in Germany.

#5436among Topic in Germany#691in Fashion & Accessoires

The average 80s fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kurt Cobain, Robert Redford, Paul Newman, with strongest over-indexing on Kurt Cobain (17.06× the country average).

Demographically, the 80s audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 80s fan in Germany is more female, around 29.0 years old, with strong Tradition tendencies and a notable affinity for Kurt Cobain.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 80s profile in Germany.

Audience size
380K
in Germany
Gender
61.0%♀
39.0% male
Age
29.0
average years
Country rank
#14609
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 80s fans

61.0% are female, 39.0% are male, average age 29.0.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for 80s audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age29.0
Estimated audience size379,784
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the 80s audience in Germany
Age bracketShare%
16-1953%
20-2918%
30-3912%
40-4912%
50+6%
Fig. 04

Worldwide distribution

2.9%

of the worldwide 80s audience comes from Germany.

Worldwide audience distribution share by country for 80s
CountryShare
United States28.6%
Brazil12.6%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 80s audience in Germany is strongest.

Fig. 05

Top regions by affinity

80s fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.11×
02Saarland~5K1.11×
03Berlin~20K1.08×
04Mecklenburg-Vorpommern~8K1.08×
05Bremen~3K1.06×
06Sachsen~20K1.01×
07Hamburg~9K1.01×
08Nordrhein-Westfalen~80K0.99×
09Thüringen~10K0.99×
10Sachsen-Anhalt~10K0.97×
11Schleswig-Holstein~10K0.95×
12Niedersachsen~30K0.93×
13Brandenburg~10K0.91×
14Hessen~30K0.89×
15Bayern~50K0.88×
16Baden-Württemberg~40K0.83×
Fig. 06

Affinity by region

Affinity by region — 80s, Germany
0.83×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 80s audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 80s audience
#·InterestCategoryAffinity×
01Antique shopHome & Garden22.25×
02Paul NewmanMovies & TV20.00×
03The Good, the Bad and the UglyMovies & TV20.00×
04Clueless (film)Movies & TV20.00×
05Ernest HemingwayLiterature20.00×
06FurbyKids & Family18.89×
07Jim MorrisonMusic & Radio18.06×
0890sFashion & Accessoires17.27×
09Kurt CobainMusic & Radio17.06×
10The DepartedMovies & TV17.06×
11Cobie SmuldersMovies & TV16.14×
12Chester BenningtonMusic & Radio15.84×
13Joan BaezMusic & Radio15.82×
14Thomas MannLiterature14.95×
15Cameron DiazMovies & TV10.25×
16Linkin ParkMusic & Radio9.90×
17Dua LipaMusic & Radio7.95×
18Robert RedfordMovies & TV6.54×
19Flea marketHome & Garden6.21×
20TagesschauMovies & TV2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 80s audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 80s audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.18×
ExtroversionTHRILL1.89×
Design AffinityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 80s audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.91×
Convenience OrientationPREMIUM0.93×
Price SensitivityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 80s have in Germany?

80s has an estimated audience of 379,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 80s fans?

61.0% of 80s fans are female, 39.0% are male, with an average age of 29.0 years.

03

Which brands do 80s fans like most?

80s fans show strongest brand affinity for Kurt Cobain (17.06×), Robert Redford (6.54×), and Paul Newman (20×) over the country average.

04

Where do 80s fans live in Germany?

80s fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do 80s fans also like?

Beyond 80s itself, the audience over-indexes on Robert Redford (6.54×), Paul Newman (20×), Chester Bennington (15.84×), and Linkin Park (9.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See 80s audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 80s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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