Rascasse Audience Intelligence

80s Audience in United States

A data profile of the people who buy, follow and care about 80s in United States — modelled from more than twelve digital signal sources. 80s has an estimated audience of 3,749,525 people in United States.

#4480among Topic in United States#423in Fashion & Accessoires

The average 80s fan in United States is 30.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Josh Brolin, Rick and Morty, Clothing, with strongest over-indexing on Josh Brolin (17.13× the country average).

Demographically, the 80s audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 80s fan in United States is more female, around 30.5 years old, with strong Tradition tendencies and a notable affinity for Josh Brolin.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 80s profile in United States.

Audience size
3.7M
in United States
Gender
64.2%♀
35.8% male
Age
30.5
average years
Country rank
#8492
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 80s fans

64.2% are female, 35.8% are male, average age 30.5.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for 80s audience in United States
MetricValue
Female64.2%
Male35.8%
Average age30.5
Estimated audience size3,749,525
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the 80s audience in United States
Age bracketShare%
16-1949%
20-2917%
30-3913%
40-4912%
50+9%
Fig. 04

Worldwide distribution

28.6%

of the worldwide 80s audience comes from United States.

Worldwide audience distribution share by country for 80s
CountryShare
United States28.6%
Brazil12.6%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 80s audience in United States is strongest.

Fig. 05

Top regions by affinity

80s fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K1.92×
02Utah~40K1.33×
03Wisconsin~70K1.27×
04Texas~400K1.19×
05Arkansas~40K1.18×
06Alabama~60K1.16×
07Kentucky~50K1.16×
08Idaho~20K1.16×
09Oklahoma~50K1.14×
10Mississippi~30K1.13×
11Louisiana~50K1.12×
12Missouri~70K1.08×
13California~400K1.05×
14Arizona~80K1.05×
15Indiana~70K1.03×
16Oregon~40K1.03×
17South Dakota~9K1.03×
18West Virginia~20K1.02×
19Montana~10K1.01×
20Tennessee~80K1.00×
21Nebraska~20K1.00×
22Nevada~40K0.99×
23New Hampshire~10K0.99×
24Alaska~8K0.99×
25Pennsylvania~100K0.98×
26Maine~10K0.98×
27North Dakota~8K0.98×
28Kansas~30K0.97×
29Hawaii~20K0.97×
30Colorado~60K0.96×
31South Carolina~50K0.96×
32Georgia~100K0.95×
33Connecticut~40K0.95×
34Florida~200K0.94×
35North Carolina~100K0.92×
36New Jersey~90K0.92×
37Iowa~30K0.92×
38Ohio~100K0.90×
39Michigan~90K0.90×
40Illinois~100K0.88×
41Virginia~80K0.88×
42Washington~70K0.88×
43Vermont~6K0.88×
44Rhode Island~10K0.86×
45Minnesota~50K0.85×
46Maryland~50K0.83×
47Delaware~9K0.83×
48Massachusetts~60K0.79×
49New York~200K0.76×
50Washington, District of Columbia~9K0.76×
Fig. 06

Affinity by region

Affinity by region — 80s, United States
0.76×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 80s audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 80s audience
#·InterestCategoryAffinity×
01Josh BrolinMovies & TV17.13×
02HariboFood & Beverages12.79×
03ZimmermannHome & Garden11.66×
04Gender studiesPolitics & Society11.26×
05Anthony MackieMovies & TV11.25×
06Doctor StrangeLiterature10.74×
07Cobie SmuldersMovies & TV9.80×
08Rick and MortyMovies & TV9.50×
09Guardians of the Galaxy (film)Movies & TV8.73×
10Dungeons & DragonsGames8.22×
11captain americaMovies & TV8.20×
12Berlin WallTravel & Leisure6.99×
13Chris Evans (actor)Movies & TV6.81×
14Folk musicMusic & Radio5.26×
15Hair ExtensionsBeauty & Wellness3.24×
16RedditInternet & Social Media2.22×
17ClothingFashion & Accessoires1.95×
18CosmeticsBeauty & Wellness1.79×
19Video gamesGames1.72×
20Consumer electronicsTechnology & Electronics1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 80s audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 80s audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.53×
PatriotismCONSERVATISM2.03×
Pet OwnershipJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 80s audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.85×
Sports ActivityPOWER0.87×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 80s have in United States?

80s has an estimated audience of 3,749,525 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 80s fans?

64.2% of 80s fans are female, 35.8% are male, with an average age of 30.5 years.

03

Which brands do 80s fans like most?

80s fans show strongest brand affinity for Josh Brolin (17.13×), Rick and Morty (9.5×), and Clothing (1.95×) over the country average.

04

Where do 80s fans live in United States?

80s fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do 80s fans also like?

Beyond 80s itself, the audience over-indexes on Rick and Morty (9.5×), Clothing (1.95×), Guardians of the Galaxy (film) (8.73×), and Dungeons & Dragons (8.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See 80s audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 80s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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