80s Audience in United States

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80s has an estimated audience of 3,749,525 people in United States. 64.2% are female, 35.8% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Jezebel (film), Product design, Isometric exercise, Dog breed.

The average 80s fan in United States is 30.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Jezebel (film), Product design, with strongest over-indexing on UK garage (14.38× the country average). Demographically, the 80s audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of 80s fans

Demographic split for 80s audience in United States
MetricValue
Female64.2%
Male35.8%
Average age30.5
Estimated audience size3,749,525

Audience persona

The typical 80s fan in United States is more female, around 30.5 years old, with strong Tradition tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for 80s in United States
RegionReachAffinity
California483,3631.17×
Texas402,5291.25×
Florida266,4551.05×
New York170,2980.81×
Pennsylvania124,4320.99×
Illinois120,1220.96×
Georgia117,2491.02×
Ohio115,4291×
North Carolina104,8170.93×
Arizona92,0911.2×
Michigan90,4920.92×
New Jersey85,8630.9×
Virginia82,3130.9×
Tennessee78,7121.05×
Washington72,1950.96×
Indiana71,5911.05×
Missouri63,0011.04×
Massachusetts62,1460.84×
Wisconsin61,9291.1×
Louisiana60,0101.24×
Colorado59,6471.01×
Alabama58,3751.11×
South Carolina57,0831.01×
Maryland54,9930.85×
Kentucky53,5341.14×
Oklahoma47,7971.15×
Nevada43,5731.2×
Utah43,3931.29×
Minnesota43,3290.81×
Oregon42,0970.98×
Connecticut37,5991×
Arkansas34,1251.1×
Mississippi32,9871.07×
Kansas30,9451.05×
Iowa28,8280.93×
New Mexico24,4461.3×
Idaho20,5151.09×
West Virginia19,1701.1×
Nebraska17,9250.95×
Hawaii17,1481.06×
New Hampshire13,0640.88×
Maine12,4650.93×
Rhode Island10,6910.9×
Montana10,5201.01×
North Dakota8,9871.17×
Delaware8,0420.78×
South Dakota7,8460.91×
Washington, District of Columbia7,5120.67×
Alaska5,9000.74×
Wyoming4,5650.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 80s audience
BrandAffinityCategory
UK garage14.38×Music & Radio
Jezebel (film)13.2×Movies & TV
Product design3.62×Business & Career
Isometric exercise12.2×Sports
Dog breed1.56×Pets & Animals
JDSU3.34×Business & Career
Pro-Ject4.26×Music & Radio
Home equity1.77×Home & Garden
Ludo (board game)9.85×Games
Israel1.81×Travel & Leisure
Stamp collecting3.96×Home & Garden
Hamden, Connecticut12.96×Travel & Leisure
Emilio Estefan10.17×Music & Radio
Monogram2.27×Home & Garden
Bridget Jones: The Edge of Reason12.08×Movies & TV
Staycation1.89×Home & Garden
Home staging2.98×Home & Garden
9NEWS (KUSA)2.74×Movies & TV
Halsey, Oregon4.61×Travel & Leisure
Laneige2.93×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 80s audience
TraitClusterScore
TraditionCONSERVATISM2.04
Pet OwnershipJOY1.39
MindfulnessBALANCE1.19
ExtroversionTHRILL1.13
Urban LifestyleOPEN1.09
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for 80s
CountryShare
United States28.6%
Brazil12.6%
United Kingdom9.1%

See 80s audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does 80s have in United States?

80s has an estimated audience of 3,749,525 people in United States, concentrated in California and Texas.

What is the gender split and age of 80s fans?

64.2% of 80s fans are female, 35.8% are male, with an average age of 30.5 years.

Which brands do 80s fans like most?

80s fans show strongest brand affinity for UK garage (14.38×), Jezebel (film) (13.2×), and Product design (3.62×) over the country average.

Where do 80s fans live in United States?

80s fans in United States are most concentrated in California (reach 483,363), Texas (reach 402,529), and Florida (reach 266,455). These three regions account for the largest share of the active audience.

What other brands do 80s fans also like?

Beyond 80s itself, the audience over-indexes on Jezebel (film) (13.2×), Product design (3.62×), Isometric exercise (12.2×), and Dog breed (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 80s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.