Antique shop Audience in Germany
A data profile of the people who buy, follow and care about Antique shop in Germany — modelled from more than twelve digital signal sources. Antique shop has an estimated audience of 309,637 people in Germany.
The average Antique shop fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Landscape design, Vintage, Mid-century modern, with strongest over-indexing on Landscape design (8.55× the country average).
Demographically, the Antique shop audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Antique shop fan in Germany is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Landscape design.
At a glance
The key figures that characterise the Antique shop profile in Germany.
Search interest · 12-month trend
Demographics of Antique shop fans
59.0% are female, 41.0% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 36.2 |
| Estimated audience size | 309,637 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Antique shop audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 11.1% |
| China | 10.5% |
Geography
Where the Antique shop audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.48× | |
| 02 | Berlin | ~20K | 1.29× | |
| 03 | Sachsen | ~20K | 1.11× | |
| 04 | Bayern | ~50K | 1.09× | |
| 05 | Rheinland-Pfalz | ~20K | 1.09× | |
| 06 | Bremen | ~3K | 1.09× | |
| 07 | Niedersachsen | ~30K | 1.08× | |
| 08 | Mecklenburg-Vorpommern | ~6K | 1.06× | |
| 09 | Saarland | ~4K | 1.00× | |
| 10 | Schleswig-Holstein | ~10K | 0.98× | |
| 11 | Sachsen-Anhalt | ~8K | 0.96× | |
| 12 | Thüringen | ~8K | 0.96× | |
| 13 | Brandenburg | ~9K | 0.94× | |
| 14 | Nordrhein-Westfalen | ~60K | 0.87× | |
| 15 | Baden-Württemberg | ~40K | 0.87× | |
| 16 | Hamburg | ~6K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Antique shop audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 80s | Fashion & Accessoires | 22.25× | ||
| 02 | Wreath | Home & Garden | 19.70× | ||
| 03 | Free shipping | Shopping | 15.00× | ||
| 04 | CEWE FOTOBUCH | Internet & Social Media | 14.14× | ||
| 05 | Mid-century modern | Home & Garden | 12.44× | ||
| 06 | Home Renovations | Home & Garden | 8.70× | ||
| 07 | Flea market | Home & Garden | 8.56× | ||
| 08 | Landscape design | Business & Career | 8.55× | ||
| 09 | Vintage | Fashion & Accessoires | 8.32× | ||
| 10 | Flower garden | Home & Garden | 8.24× | ||
| 11 | DeviantArt | Internet & Social Media | 7.81× | ||
| 12 | Handmade Crafts | Kids & Family | 7.58× | ||
| 13 | Cultural history | Arts & Culture | 7.18× | ||
| 14 | Backyard | Home & Garden | 7.11× | ||
| 15 | Landscaping | Home & Garden | 6.89× | ||
| 16 | Plant nursery | Home & Garden | 6.62× | ||
| 17 | Collecting | Kids & Family | 6.12× | ||
| 18 | Houseplant | Home & Garden | 5.91× | ||
| 19 | Unique Gifts | Shopping | 5.87× | ||
| 20 | Pomeranian (dog) | Pets & Animals | 5.46× |
Personality of the Antique shop audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.07× | |
| Mindfulness | BALANCE | 2.99× | |
| Urban Lifestyle | OPEN | 2.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Career Orientation | POWER | 1.01× |
Frequently asked questions
How many fans does Antique shop have in Germany?
Antique shop has an estimated audience of 309,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Antique shop fans?
59.0% of Antique shop fans are female, 41.0% are male, with an average age of 36.2 years.
Which brands do Antique shop fans like most?
Antique shop fans show strongest brand affinity for Landscape design (8.55×), Vintage (8.32×), and Mid-century modern (12.44×) over the country average.
Where do Antique shop fans live in Germany?
Antique shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Antique shop fans also like?
Beyond Antique shop itself, the audience over-indexes on Vintage (8.32×), Mid-century modern (12.44×), Handmade Crafts (7.58×), and Wreath (19.7×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Antique shop audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Antique shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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