Antique shop Audience in Germany
Antique shop has an estimated audience of 309,637 people in Germany. 59.0% are female, 41.0% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Landscape design, Vintage, Mid-century modern, Handmade Crafts, Wreath.
The average Antique shop fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Landscape design, Vintage, Mid-century modern, with strongest over-indexing on Landscape design (8.55× the country average). Demographically, the Antique shop audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Antique shop fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 36.2 |
| Estimated audience size | 309,637 |
Audience persona
The typical Antique shop fan in Germany is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Landscape design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,666 | 0.88× |
| Bayern | 58,575 | 1.18× |
| Baden-Württemberg | 37,988 | 0.9× |
| Niedersachsen | 35,981 | 1.2× |
| Hessen | 19,526 | 0.83× |
| Sachsen | 19,228 | 1.27× |
| Rheinland-Pfalz | 18,579 | 1.2× |
| Berlin | 12,167 | 0.88× |
| Schleswig-Holstein | 11,332 | 1.02× |
| Brandenburg | 8,727 | 0.91× |
| Sachsen-Anhalt | 7,356 | 0.92× |
| Mecklenburg-Vorpommern | 7,117 | 1.2× |
| Thüringen | 6,362 | 0.81× |
| Hamburg | 4,918 | 0.7× |
| Saarland | 3,344 | 0.88× |
| Bremen | 3,282 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Landscape design | 8.55× | Business & Career |
| Vintage | 8.32× | Fashion & Accessoires |
| Mid-century modern | 12.44× | Home & Garden |
| Handmade Crafts | 7.58× | Kids & Family |
| Wreath | 19.7× | Home & Garden |
| Home Renovations | 8.7× | Home & Garden |
| Landscaping | 6.89× | Home & Garden |
| Flea market | 8.56× | Home & Garden |
| Flower garden | 8.24× | Home & Garden |
| Plant nursery | 6.62× | Home & Garden |
| CEWE FOTOBUCH | 14.14× | Internet & Social Media |
| Houseplant | 5.91× | Home & Garden |
| Backyard | 7.11× | Home & Garden |
| 80s | 22.25× | Fashion & Accessoires |
| Pomeranian (dog) | 5.46× | Pets & Animals |
| Unique Gifts | 5.87× | Shopping |
| Collecting | 6.12× | Kids & Family |
| Free shipping | 15× | Shopping |
| Cultural history | 7.18× | Arts & Culture |
| Shopping | 2.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.9 |
| Sustainability | BALANCE | 2.1 |
| Sports Activity | POWER | 2.05 |
| Pet Ownership | JOY | 1.97 |
| Creativity | OPEN | 1.83 |
| LGBTQ+ Identity | OPEN | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 11.2% |
| China | 10.5% |
See Antique shop audiences in other countries
More Home & Garden audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Antique shop have in Germany?
Antique shop has an estimated audience of 309,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Antique shop fans?
59.0% of Antique shop fans are female, 41.0% are male, with an average age of 36.2 years.
Which brands do Antique shop fans like most?
Antique shop fans show strongest brand affinity for Landscape design (8.55×), Vintage (8.32×), and Mid-century modern (12.44×) over the country average.
Where do Antique shop fans live in Germany?
Antique shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,666), Bayern (reach 58,575), and Baden-Württemberg (reach 37,988). These three regions account for the largest share of the active audience.
What other brands do Antique shop fans also like?
Beyond Antique shop itself, the audience over-indexes on Vintage (8.32×), Mid-century modern (12.44×), Handmade Crafts (7.58×), and Wreath (19.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Antique shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.