Adam Savage Audience in United States

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Adam Savage has an estimated audience of 343,410 people in United States. 32.3% are female, 67.7% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Home staging, Horeca, Kasik, Goop, Kaytranada.

The average Adam Savage fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home staging, Horeca, Kasik, with strongest over-indexing on Home staging (57.63× the country average). Demographically, the Adam Savage audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Adam Savage fans

Demographic split for Adam Savage audience in United States
MetricValue
Female32.3%
Male67.7%
Average age35.3
Estimated audience size343,410

Audience persona

The typical Adam Savage fan in United States is more male, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for Adam Savage in United States
RegionReachAffinity
California39,8641.06×
Texas23,0050.78×
Florida16,8360.72×
New York14,5660.76×
Ohio12,1451.15×
Washington11,9151.73×
Pennsylvania11,8401.02×
Illinois11,1860.98×
Michigan9,1581.02×
North Carolina8,8820.86×
Georgia8,1690.77×
Arizona8,1071.16×
Colorado7,8801.46×
Virginia7,4610.89×
Indiana7,2721.16×
Tennessee7,0621.03×
Massachusetts6,6190.98×
Missouri6,0191.09×
Wisconsin6,0131.16×
New Jersey5,9130.68×
Oregon5,8981.5×
Minnesota5,4771.11×
Kentucky4,5311.05×
Maryland4,3980.74×
Utah4,2831.39×
Oklahoma4,2701.12×
South Carolina3,9980.77×
Alabama3,8130.79×
Louisiana3,1830.72×
Kansas3,1511.16×
Arkansas3,1461.11×
Iowa2,9071.03×
Connecticut2,8590.83×
Nevada2,7460.83×
Idaho2,3381.36×
Mississippi1,8860.67×
Nebraska1,7521.02×
New Mexico1,6490.96×
West Virginia1,5890.99×
New Hampshire1,5191.12×
Maine1,4071.14×
Montana1,1241.18×
Hawaii1,0560.72×
Rhode Island8770.8×
Alaska8351.14×
Washington, District of Columbia7900.77×
North Dakota6820.97×
South Dakota6640.84×
Delaware5890.62×
Vermont5890.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adam Savage audience
BrandAffinityCategory
Home staging57.63×Home & Garden
Horeca61.83×Travel & Leisure
Kasik39.74×Travel & Leisure
Goop14.25×Internet & Social Media
Kaytranada24.52×Music & Radio
Vocal harmony8.62×Music & Radio
John Kearns93.36×Movies & TV
Shea Homes30.17×Home & Garden
Guitarist (magazine)20×Music & Radio
Dog breed2.05×Pets & Animals
Huisgenoot251.45×News
Elsword22.67×Games
Shiba Inu9.73×Pets & Animals
Jeep Grand Cherokee (WJ)8.47×Cars & Mobility
Cryptic crossword19.41×Technology & Electronics
UncommonGoods25.81×Shopping
Phil Keaggy39.93×Music & Radio
Wikia3.75×Internet & Social Media
Kaytee30.14×Pets & Animals
Minnesota1.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adam Savage audience
TraitClusterScore
Early Adopter MentalityPOWER1.77
PatriotismCONSERVATISM1.73
IndividualismJOY1.58
Convenience OrientationPREMIUM1.24
Need for SecurityCONSERVATISM1.22
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Adam Savage
CountryShare
United States57.6%
United Kingdom7.7%
Canada6.2%

See Adam Savage audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Adam Savage have in United States?

Adam Savage has an estimated audience of 343,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Adam Savage fans?

32.3% of Adam Savage fans are female, 67.7% are male, with an average age of 35.3 years.

Which brands do Adam Savage fans like most?

Adam Savage fans show strongest brand affinity for Home staging (57.63×), Horeca (61.83×), and Kasik (39.74×) over the country average.

Where do Adam Savage fans live in United States?

Adam Savage fans in United States are most concentrated in California (reach 39,864), Texas (reach 23,005), and Florida (reach 16,836). These three regions account for the largest share of the active audience.

What other brands do Adam Savage fans also like?

Beyond Adam Savage itself, the audience over-indexes on Horeca (61.83×), Kasik (39.74×), Goop (14.25×), and Kaytranada (24.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adam Savage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.