Altoona, Pennsylvania Audience in United States

Altoona, Pennsylvania logo

Altoona, Pennsylvania has an estimated audience of 364,838 people in United States. 57.4% are female, 42.6% are male, average age 38.1. Top regions: New York, Pennsylvania, California. Top brand affinities: John James Audubon, Google Wallet, Jonathan Davis, ABC TV, John Key.

The average Altoona, Pennsylvania fan in United States is 38.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, California. Top brand affinities include John James Audubon, Google Wallet, Jonathan Davis, with strongest over-indexing on John James Audubon (7.74× the country average). Demographically, the Altoona, Pennsylvania audience skews more female with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Altoona, Pennsylvania fans

Demographic split for Altoona, Pennsylvania audience in United States
MetricValue
Female57.4%
Male42.6%
Average age38.1
Estimated audience size364,838

Audience persona

The typical Altoona, Pennsylvania fan in United States is more female, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for John James Audubon.

Top regions in United States

Top regions ranked by reach for Altoona, Pennsylvania in United States
RegionReachAffinity
New York39,5201.94×
Pennsylvania35,7442.91×
California28,9550.72×
Florida22,1440.9×
Texas21,3580.68×
Ohio19,3731.72×
New Jersey15,8911.71×
Virginia14,5901.64×
Illinois12,1151×
Massachusetts9,4091.31×
Georgia9,3290.83×
North Carolina8,7390.8×
Maryland8,3811.34×
Michigan8,1310.85×
Minnesota6,0291.15×
Indiana5,8160.87×
Washington5,1920.71×
Missouri5,1780.88×
Arizona5,0870.68×
Wisconsin5,0800.93×
Colorado5,0470.88×
Connecticut5,0231.37×
Tennessee4,9290.67×
Iowa4,6561.55×
South Carolina3,9890.73×
Kentucky3,5840.78×
Louisiana3,0200.64×
Alabama2,9910.59×
Oregon2,9450.7×
Oklahoma2,7940.69×
Kansas2,3970.83×
Utah2,1550.66×
West Virginia2,1181.25×
Nevada2,0530.58×
Arkansas1,9900.66×
Washington, District of Columbia1,7501.6×
Mississippi1,5540.52×
Nebraska1,5160.83×
New Hampshire1,4991.04×
Delaware1,4031.39×
Maine1,2330.94×
New Mexico1,2210.67×
Idaho1,2120.66×
Rhode Island1,1871.02×
Hawaii9740.62×
Montana8300.82×
South Dakota8200.97×
Vermont7471.17×
North Dakota6980.93×
Alaska5950.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Altoona, Pennsylvania audience
BrandAffinityCategory
John James Audubon7.74×Literature
Google Wallet1.78×Technology & Electronics
Jonathan Davis1.7×Music & Radio
ABC TV1.7×Movies & TV
John Key2.75×Politics & Society
Chicago Stock Exchange2.11×Business & Career
Giuseppe Mazzini3.17×
Davao Region2.13×Travel & Leisure
Summer Days (And Summer Nights!!)2.01×Music & Radio
Junior Chamber International1.67×Politics & Society
Brian Grazer1.57×Movies & TV
Cagayan1.55×Travel & Leisure
Junior State of America5.67×Politics & Society
JBoss (company)1.73×
Ponte Milvio1.91×Travel & Leisure
Urla, İzmir1.55×Travel & Leisure
JBK Horse Shows1.74×
Bumkins Finer Baby Products1.93×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Altoona, Pennsylvania audience
TraitClusterScore
DIY MentalityTHRILL1.27
Career OrientationPOWER1.22
IndividualismJOY1.14
Community OrientationOPEN1.11
Family OrientationCONSERVATISM1.09
Need for SecurityCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Altoona, Pennsylvania
CountryShare
United States99.6%
Germany0.3%
Italy0.1%

See Altoona, Pennsylvania audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Altoona, Pennsylvania have in United States?

Altoona, Pennsylvania has an estimated audience of 364,838 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of Altoona, Pennsylvania fans?

57.4% of Altoona, Pennsylvania fans are female, 42.6% are male, with an average age of 38.1 years.

Which brands do Altoona, Pennsylvania fans like most?

Altoona, Pennsylvania fans show strongest brand affinity for John James Audubon (7.74×), Google Wallet (1.78×), and Jonathan Davis (1.7×) over the country average.

Where do Altoona, Pennsylvania fans live in United States?

Altoona, Pennsylvania fans in United States are most concentrated in New York (reach 39,520), Pennsylvania (reach 35,744), and California (reach 28,955). These three regions account for the largest share of the active audience.

What other brands do Altoona, Pennsylvania fans also like?

Beyond Altoona, Pennsylvania itself, the audience over-indexes on Google Wallet (1.78×), Jonathan Davis (1.7×), ABC TV (1.7×), and John Key (2.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Altoona, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.