Australian War Memorial Audience in United States

Australian War Memorial logo

Australian War Memorial has an estimated audience of 915,333 people in United States. 79.0% are female, 21.0% are male, average age 54.6. Top regions: California, Texas, New York. Top brand affinities: JBM, Jbc, Cachorros, Parma, Canino.

The average Australian War Memorial fan in United States is 54.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JBM, Jbc, Cachorros, with strongest over-indexing on JBM (12.54× the country average). Demographically, the Australian War Memorial audience skews more female with an average age of 54.6, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Australian War Memorial fans

Demographic split for Australian War Memorial audience in United States
MetricValue
Female79.0%
Male21.0%
Average age54.6
Estimated audience size915,333

Audience persona

The typical Australian War Memorial fan in United States is more female, around 54.6 years old, with strong Tradition tendencies and a notable affinity for JBM.

Top regions in United States

Top regions ranked by reach for Australian War Memorial in United States
RegionReachAffinity
California56,0940.56×
Texas33,2670.42×
New York22,4860.44×
Florida20,6660.33×
Virginia20,3160.91×
Washington12,1580.66×
Illinois11,8220.39×
Pennsylvania11,2540.37×
Georgia9,9160.35×
Ohio9,4830.34×
North Carolina9,0450.33×
Maryland8,6020.55×
Colorado8,4870.59×
Indiana8,1920.49×
Mississippi8,0551.07×
Arizona7,6860.41×
Massachusetts7,4730.41×
Louisiana7,1620.61×
Arkansas7,1560.95×
Wisconsin7,0420.51×
Oklahoma6,9980.69×
Kentucky6,8870.6×
South Carolina6,8310.5×
Alabama6,6670.52×
West Virginia6,6501.56×
Missouri6,4460.44×
New Jersey6,4360.28×
Tennessee6,3510.35×
Kansas6,1420.85×
Idaho6,1411.34×
Michigan6,1360.26×
Oregon6,1280.58×
Washington, District of Columbia5,9872.18×
Hawaii5,8661.49×
Iowa5,8310.77×
Montana5,7852.28×
South Dakota5,7102.7×
Utah5,6560.69×
Delaware5,6002.22×
North Dakota5,5602.96×
New Hampshire5,4791.52×
Minnesota5,4530.42×
Wyoming5,3793.96×
Nebraska5,3651.17×
Connecticut5,3570.58×
New Mexico5,3371.16×
Nevada5,3200.6×
Rhode Island5,2911.82×
Maine5,2881.61×
Vermont5,2043.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian War Memorial audience
BrandAffinityCategory
JBM12.54×Music & Radio
Jbc6.59×Kids & Family
Cachorros2.24×Pets & Animals
Parma2.07×Travel & Leisure
Canino3.17×Travel & Leisure
Just Cause 32.14×Games
John Gray (U.S. author)2.22×Literature
Cake Craft and Decoration1.66×Food & Beverages
Jamnalal Bajaj Institute of Management Studies3.87×Business & Career
Astellas Pharma1.58×Health
Rhodiola1.53×Health
Zazen1.57×Politics & Society
J. B. Holmes2.5×Sports
JTG1.66×Sports
Jc caylen1.56×Internet & Social Media
Argenteuil2.07×Travel & Leisure
James M. Cain1.57×Literature
JBoss (company)1.71×
Brive-la-Gaillarde2.27×
Ubrique2.4×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian War Memorial audience
TraitClusterScore
TraditionCONSERVATISM1.82
Community OrientationOPEN1.78
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.25
Need for SecurityCONSERVATISM1.21
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Australian War Memorial
CountryShare
United States66.2%
Australia18.7%
United Kingdom6.7%

See Australian War Memorial audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Australian War Memorial have in United States?

Australian War Memorial has an estimated audience of 915,333 people in United States, concentrated in California and Texas.

What is the gender split and age of Australian War Memorial fans?

79.0% of Australian War Memorial fans are female, 21.0% are male, with an average age of 54.6 years.

Which brands do Australian War Memorial fans like most?

Australian War Memorial fans show strongest brand affinity for JBM (12.54×), Jbc (6.59×), and Cachorros (2.24×) over the country average.

Where do Australian War Memorial fans live in United States?

Australian War Memorial fans in United States are most concentrated in California (reach 56,094), Texas (reach 33,267), and New York (reach 22,486). These three regions account for the largest share of the active audience.

What other brands do Australian War Memorial fans also like?

Beyond Australian War Memorial itself, the audience over-indexes on Jbc (6.59×), Cachorros (2.24×), Parma (2.07×), and Canino (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian War Memorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.