Rascasse Audience Intelligence

Bagelstein Target Market in United States

A data profile of the people who buy, follow and care about Bagelstein in United States — modelled from more than twelve digital signal sources. Bagelstein has an estimated audience of 3,624 people in United States.

#4among Bakery in United States
#16524among Brand in United States#6320in Food & Beverages

The average Bagelstein fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bagel, Starbucks, Bakery, with strongest over-indexing on Bagel (13.03× the country average).

Demographically, the Bagelstein audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bagelstein fan in United States is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Bagel.

Category: Food & Beverages · Type: Brand · Subtype: Bakery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Bagelstein profile in United States.

Audience size
4K
in United States
Gender
64.7%♀
35.3% male
Age
38.2
average years
Country rank
#166758
Brand in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bagelstein

64.7% are female, 35.3% are male, average age 38.2.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Bagelstein audience in United States
MetricValue
Female64.7%
Male35.3%
Average age38.2
Estimated audience size3,624
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Bagelstein audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Bagelstein audience comes from United States.

Worldwide audience distribution share by country for Bagelstein
CountryShare
France87.1%
India2.3%
Belgium1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bagelstein audience in United States is strongest.

Fig. 05

Top regions by affinity

Bagelstein customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K1.39×
02Maine<1K1.32×
03Rhode Island<1K1.27×
04Hawaii<1K1.17×
05New Mexico<1K1.13×
06Arkansas<1K1.06×
07Kansas<1K1.06×
08Delaware<1K1.06×
09Iowa<1K1.05×
10New Hampshire<1K1.04×
11South Dakota<1K1.04×
12Nevada<1K1.03×
13Utah<1K1.03×
14Nebraska<1K1.03×
15Idaho<1K1.03×
16Vermont<1K1.03×
17Oklahoma<1K1.01×
18Connecticut<1K1.01×
19Mississippi<1K1.01×
20Alaska<1K1.01×
21Oregon<1K1.00×
22West Virginia<1K1.00×
23Montana<1K1.00×
24North Dakota<1K1.00×
25Alabama<1K0.99×
26Louisiana<1K0.99×
27Kentucky<1K0.99×
28South Carolina<1K0.96×
29Wisconsin<1K0.96×
30Missouri<1K0.95×
31Indiana<1K0.94×
32Colorado<1K0.94×
33Minnesota<1K0.94×
34New York<1K0.93×
35Tennessee<1K0.93×
36Maryland<1K0.93×
37Arizona<1K0.92×
38Massachusetts<1K0.91×
39Washington<1K0.90×
40Texas<1K0.89×
41Michigan<1K0.89×
42New Jersey<1K0.89×
43Virginia<1K0.89×
44Ohio<1K0.88×
45Georgia<1K0.88×
46North Carolina<1K0.88×
47Pennsylvania<1K0.87×
48Illinois<1K0.86×
49Florida<1K0.79×
50California<1K0.72×
Fig. 06

Affinity by region

Affinity by region — Bagelstein, United States
0.72×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bagelstein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bagelstein audience
#·InterestCategoryAffinity×
01BagelFood & Beverages13.03×
02Einstein Bros. BagelsFood & Beverages6.35×
03BakeryFood & Beverages2.61×
04Waffle HouseFood & Beverages2.46×
05PastryFood & Beverages2.35×
06Panda ExpressFood & Beverages2.10×
07StarbucksFood & Beverages2.02×
08Culver'sFood & Beverages1.98×
09Scooby-DooMovies & TV1.91×
10Panera BreadFood & Beverages1.85×
11Trader Joe'sShopping1.81×
12CookbookFood & Beverages1.80×
13LunchFood & Beverages1.71×
14BreakfastFood & Beverages1.65×
15Pizza HutFood & Beverages1.58×
16McDonald'sFood & Beverages1.57×
17Italian cuisineFood & Beverages1.57×
18SubwayFood & Beverages1.54×
19IKEAHome & Garden1.54×
20MilkFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bagelstein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bagelstein audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.54×
Price SensitivityPREMIUM1.33×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bagelstein audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Risk AppetiteTHRILL0.87×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bagelstein's target market in United States?

Bagelstein's target market in United States covers an estimated 3,624 people, concentrated in California and Texas.

02

What is the gender split and age of Bagelstein customers?

64.7% of the Bagelstein audience are female, 35.3% are male, with an average age of 38.2 years.

03

Which brands do Bagelstein fans like most?

Bagelstein fans show strongest brand affinity for Bagel (13.03×), Starbucks (2.02×), and Bakery (2.61×) over the country average.

04

Where do Bagelstein fans live in United States?

Bagelstein fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Bagelstein fans also like?

Beyond Bagelstein itself, the audience over-indexes on Starbucks (2.02×), Bakery (2.61×), Trader Joe's (1.81×), and Einstein Bros. Bagels (6.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bakery audiences in United States

See Bagelstein audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bagelstein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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