Rascasse Audience Intelligence

BBC World News Audience in United States

A data profile of the people who buy, follow and care about BBC World News in United States — modelled from more than twelve digital signal sources. BBC World News has an estimated audience of 1,172,093 people in United States.

#407among TV series in United States#240among TV Channel in United States#3724in Movies & TV

The average BBC World News fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: TV Channel · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BBC World News profile in United States.

Audience size
1.2M
in United States
Gender
55.3%♀
44.7% male
Age
43.3
average years
Country rank
#21227
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BBC World News

55.3% are female, 44.7% are male, average age 43.3.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for BBC World News audience in United States
MetricValue
Female55.3%
Male44.7%
Average age43.3
Estimated audience size1,172,093
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the BBC World News audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3916%
40-4921%
50+33%
Fig. 04

Worldwide distribution

13.5%

of the worldwide BBC World News audience comes from United States.

Worldwide audience distribution share by country for BBC World News
CountryShare
United States13.5%
New Zealand7.4%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BBC World News audience in United States is strongest.

Fig. 05

Top regions by affinity

BBC World News fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K2.09×
02Oregon~30K2.04×
03Washington~50K1.89×
04Alaska~5K1.88×
05New Mexico~10K1.79×
06Minnesota~30K1.64×
07Montana~6K1.63×
08Maine~7K1.62×
09Hawaii~8K1.59×
10Colorado~30K1.41×
11Massachusetts~30K1.26×
12Connecticut~10K1.19×
13Washington, District of Columbia~4K1.19×
14Virginia~30K1.14×
15Maryland~20K1.11×
16Wyoming~2K1.11×
17Idaho~7K1.07×
18Rhode Island~4K1.06×
19New Hampshire~5K1.05×
20Wisconsin~20K1.03×
21Arizona~20K0.97×
22Pennsylvania~40K0.95×
23North Carolina~30K0.93×
24Michigan~30K0.86×
25Illinois~30K0.85×
26Utah~9K0.85×
27New York~60K0.82×
28Missouri~20K0.81×
29Delaware~3K0.81×
30Iowa~8K0.79×
31Ohio~30K0.78×
32South Carolina~10K0.78×
33California~100K0.77×
34North Dakota~2K0.77×
35Kansas~7K0.76×
36Florida~60K0.73×
37New Jersey~20K0.73×
38Indiana~20K0.72×
39Nevada~8K0.69×
40Kentucky~10K0.68×
41Georgia~30K0.67×
42Oklahoma~9K0.67×
43Nebraska~4K0.66×
44Texas~70K0.63×
45Tennessee~20K0.61×
46West Virginia~3K0.54×
47Louisiana~8K0.52×
48Alabama~8K0.47×
49Arkansas~5K0.46×
50Mississippi~4K0.42×
Fig. 06

Affinity by region

Affinity by region — BBC World News, United States
0.42×1.00×2.09×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BBC World News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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