Beef O'Brady's Audience in United States

Beef O'Brady's logo

Beef O'Brady's has an estimated audience of 2,201,792 people in United States. 54.7% are female, 45.3% are male, average age 41.0. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Autism Awareness.

Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (12.19× the country average). Demographically, the Beef O'Brady's audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Extroversion.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Beef O'Brady's fans

Demographic split for Beef O'Brady's audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.0
Estimated audience size2,201,792

Audience persona

The typical Beef O'Brady's fan in United States is balanced, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beef O'Brady's audience
BrandAffinityCategory
Google Maps12.19×Internet & Social Media
Capital One12.31×Business & Career
Indeed.com10.29×Business & Career
CarGurus12.13×Cars & Mobility
Autism Awareness19.03×Health
Circle K13.72×Shopping
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car10.57×Cars & Mobility
Google News9.31×News
Beetlejuice7.4×Movies & TV
DeviantArt10.73×Internet & Social Media
Aaron Rodgers9.69×Sports
AccuWeather9.6×Home & Garden
Khan Academy12.35×Business & Career
Microblogging12.67×Technology & Electronics
ICloud12.95×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Bruce Willis9.75×Movies & TV
Diane Keaton7.99×Movies & TV
Billy Bob Thornton11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beef O'Brady's audience
TraitClusterScore
IndulgenceJOY1.35
ExtroversionTHRILL1.28
Convenience OrientationPREMIUM1.16
Price SensitivityPREMIUM1.13
Family OrientationCONSERVATISM1.08
Healthy LifestyleBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Beef O'Brady's
CountryShare
United States97.2%
Saudi Arabia1.5%
France0.2%

See Beef O'Brady's audiences in other countries

More Fast food restaurants audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Beef O'Brady's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.