Beef O'Brady's Audience in United States

Beef O'Brady's logo

Beef O'Brady's has an estimated audience of 2,201,792 people in United States. 54.7% are female, 45.3% are male, average age 41.0. Top brand affinities: Goop, Historic site, Governor of Michigan, Vocal harmony, Grinch.

Top brand affinities include Goop, Historic site, Governor of Michigan, with strongest over-indexing on Goop (10.45× the country average). Demographically, the Beef O'Brady's audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Extroversion.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Beef O'Brady's fans

Demographic split for Beef O'Brady's audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.0
Estimated audience size2,201,792

Audience persona

The typical Beef O'Brady's fan in United States is balanced, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Goop.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beef O'Brady's audience
BrandAffinityCategory
Goop10.45×Internet & Social Media
Historic site7.15×Arts & Culture
Governor of Michigan12.28×Politics & Society
Vocal harmony7.41×Music & Radio
Grinch6.11×Movies & TV
Elsword22.12×Games
Wok8.64×Food & Beverages
Hibachi9.3×Food & Beverages
Google Home7.39×Technology & Electronics
Fairy godmother8.45×Literature
Mathcore8.9×Music & Radio
Grace Slick9.31×Music & Radio
Hipster10.16×Politics & Society
headspace9.49×Health
Cherish (group)10.73×Music & Radio
No Escape (1994 film)10.55×Movies & TV
TV Fanatic9.49×Movies & TV
El Paso County, Colorado11.02×Travel & Leisure
Regional styles of Mexican music2.43×Music & Radio
Guitarist (magazine)9.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beef O'Brady's audience
TraitClusterScore
IndulgenceJOY1.35
ExtroversionTHRILL1.28
Convenience OrientationPREMIUM1.16
Price SensitivityPREMIUM1.13
Family OrientationCONSERVATISM1.08
Healthy LifestyleBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Beef O'Brady's
CountryShare
United States97.2%
Saudi Arabia1.5%
France0.2%

See Beef O'Brady's audiences in other countries

More Fast food restaurants audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Beef O'Brady's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.