Rascasse Audience Intelligence

Beef O'Brady's Target Market in United States

A data profile of the people who buy, follow and care about Beef O'Brady's in United States — modelled from more than twelve digital signal sources. Beef O'Brady's has an estimated audience of 2,251,185 people in United States.

#25among Fast food restaurants in United States#1303among Brand in United States#783in Food & Beverages

The average Beef O'Brady's fan in United States is 40.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Alabama, Georgia.

Top brand affinities include Fast food restaurants, Chick-fil-A, Italian cuisine, with strongest over-indexing on Fast food restaurants (2.53× the country average).

Demographically, the Beef O'Brady's audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beef O'Brady's fan in United States is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Fast food restaurants.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beef O'Brady's profile in United States.

Audience size
2.3M
in United States
Gender
53.7%♀
46.3% male
Age
40.8
average years
Country rank
#12938
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beef O'Brady's

53.7% are female, 46.3% are male, average age 40.8.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Beef O'Brady's audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.8
Estimated audience size2,251,185
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Beef O'Brady's audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Beef O'Brady's audience comes from United States.

Worldwide audience distribution share by country for Beef O'Brady's
CountryShare
United States97.1%
Saudi Arabia1.7%
France0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beef O'Brady's audience in United States is strongest.

Fig. 05

Top regions by affinity

Beef O'Brady's customers by region in United States
#RegionReachAffinity×
01Florida~1.5M15.81×
02Alabama~300K8.34×
03Mississippi~70K4.07×
04Kentucky~100K3.93×
05Arkansas~50K2.86×
06Minnesota~80K2.40×
07Tennessee~80K1.87×
08Georgia~100K1.83×
09Indiana~60K1.54×
10Alaska~6K1.24×
11South Carolina~30K0.91×
12Hawaii~8K0.86×
13Vermont~3K0.85×
14Delaware~5K0.83×
15North Dakota~4K0.81×
16Ohio~50K0.79×
17Montana~5K0.79×
18Rhode Island~5K0.78×
19South Dakota~4K0.78×
20Illinois~60K0.77×
21Idaho~8K0.75×
22New Mexico~8K0.71×
23New Hampshire~6K0.70×
24Maine~5K0.67×
25Nebraska~7K0.65×
26West Virginia~7K0.65×
27Nevada~10K0.63×
28Washington, District of Columbia~4K0.62×
29Oregon~10K0.58×
30Utah~10K0.58×
31Connecticut~10K0.53×
32Iowa~9K0.52×
33Kansas~9K0.50×
34Michigan~30K0.47×
35Oklahoma~10K0.46×
36Arizona~20K0.39×
37Maryland~10K0.39×
38Wisconsin~10K0.39×
39Louisiana~10K0.39×
40Texas~70K0.38×
41Washington~20K0.37×
42Missouri~10K0.37×
43New Jersey~20K0.36×
44Massachusetts~20K0.36×
45Colorado~10K0.35×
46Pennsylvania~20K0.26×
47Virginia~10K0.26×
48North Carolina~20K0.25×
49New York~20K0.18×
50California~40K0.16×
Fig. 06

Affinity by region

Affinity by region — Beef O'Brady's, United States
0.16×1.00×15.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beef O'Brady's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beef O'Brady's audience
#·InterestCategoryAffinity×
01Fast food restaurantsFood & Beverages2.53×
02Smoked meatFood & Beverages2.42×
03Outback SteakhouseFood & Beverages2.32×
04Fast casual restaurantsFood & Beverages2.15×
05Red wineFood & Beverages2.09×
06Jersey Mike's SubsFood & Beverages2.04×
07Italian cuisineFood & Beverages1.86×
08Street foodFood & Beverages1.81×
09LunchFood & Beverages1.79×
10Wine tastingFood & Beverages1.78×
11BrunchFood & Beverages1.78×
12SteakhouseFood & Beverages1.66×
13Microwave ovenHome & Garden1.64×
14PastryFood & Beverages1.62×
15KFCFood & Beverages1.61×
16Pizza HutFood & Beverages1.58×
17WhataburgerFood & Beverages1.57×
18DoughFood & Beverages1.57×
19Chick-fil-AFood & Beverages1.56×
20FoodieFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beef O'Brady's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beef O'Brady's audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Convenience OrientationPREMIUM1.31×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beef O'Brady's audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.92×
CreativityOPEN0.94×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beef O'Brady's's target market in United States?

Beef O'Brady's's target market in United States covers an estimated 2,251,185 people, concentrated in Florida and Alabama.

02

What is the gender split and age of Beef O'Brady's customers?

53.7% of the Beef O'Brady's audience are female, 46.3% are male, with an average age of 40.8 years.

03

Which brands do Beef O'Brady's fans like most?

Beef O'Brady's fans show strongest brand affinity for Fast food restaurants (2.53×), Chick-fil-A (1.56×), and Italian cuisine (1.86×) over the country average.

04

Where do Beef O'Brady's fans live in United States?

Beef O'Brady's fans in United States are most concentrated in Florida (reach ~1.5M), Alabama (reach ~300K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Beef O'Brady's fans also like?

Beyond Beef O'Brady's itself, the audience over-indexes on Chick-fil-A (1.56×), Italian cuisine (1.86×), Pizza Hut (1.58×), and Lunch (1.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beef O'Brady's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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