Bettendorf, Iowa Audience in United States
Bettendorf, Iowa has an estimated audience of 347,413 people in United States. 65.6% are female, 34.4% are male, average age 40.3. Top brand affinities: Tuscany, Julio Cesar Chavez Jr., JTB Corporation, Brive-la-Gaillarde, Left fielder.
Top brand affinities include Tuscany, Julio Cesar Chavez Jr., JTB Corporation, with strongest over-indexing on Tuscany (2.57× the country average). Demographically, the Bettendorf, Iowa audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Shopping · Type: POI · Subtype: Department store
Demographics of Bettendorf, Iowa fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 40.3 |
| Estimated audience size | 347,413 |
Audience persona
The typical Bettendorf, Iowa fan in United States is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Tuscany.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuscany | 2.57× | Travel & Leisure |
| Julio Cesar Chavez Jr. | 1.86× | Sports |
| JTB Corporation | 1.67× | Business & Career |
| Brive-la-Gaillarde | 2.97× | |
| Left fielder | 1.59× | |
| Alsancak | 2.49× | |
| Alexandr Dolgopolov | 1.79× | Sports |
| JS Kairouan | 4.35× | Sports |
| Pips, Chips & Videoclips | 2.17× | Music & Radio |
| Dabboo Ratnani | 1.55× | Internet & Social Media |
| Urla, İzmir | 1.84× | Travel & Leisure |
| JT Bioscoop | 1.57× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.15 |
| Price Sensitivity | PREMIUM | 1.13 |
| Need for Security | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 0.96 |
| Risk Appetite | THRILL | 0.96 |
| Individualism | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.5% |
| Germany | 10.5% |
| Italy | 0.0% |
See Bettendorf, Iowa audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bettendorf, Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.