Brandon, Manitoba Audience in United States

Brandon, Manitoba logo

Brandon, Manitoba has an estimated audience of 456,824 people in United States. 75.1% are female, 24.9% are male, average age 42.9. Top regions: California, North Dakota, Texas. Top brand affinities: Mackenzie Foy, Parma, Gauri Khan, Ural Mountains, Gary Clark, Jr..

The average Brandon, Manitoba fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, North Dakota, Texas. Top brand affinities include Mackenzie Foy, Parma, Gauri Khan, with strongest over-indexing on Mackenzie Foy (7.64× the country average). Demographically, the Brandon, Manitoba audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Brandon, Manitoba fans

Demographic split for Brandon, Manitoba audience in United States
MetricValue
Female75.1%
Male24.9%
Average age42.9
Estimated audience size456,824

Audience persona

The typical Brandon, Manitoba fan in United States is more female, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Brandon, Manitoba in United States
RegionReachAffinity
California17,9800.36×
North Dakota17,60618.76×
Texas14,2280.36×
Minnesota13,5012.06×
New York11,7870.46×
Florida10,1120.33×
Washington8,8010.96×
Illinois7,8590.52×
North Carolina7,2000.52×
Michigan6,2230.52×
Ohio5,7920.41×
Pennsylvania5,5860.36×
Colorado4,9370.69×
Wisconsin4,6420.68×
New Jersey4,5750.39×
Arizona4,5580.49×
Virginia4,2740.38×
Missouri4,1340.56×
Georgia4,1200.29×
Nevada3,9540.89×
Massachusetts3,7830.42×
Oregon3,4790.66×
Tennessee3,0790.34×
Iowa3,0150.8×
Kansas2,9770.83×
Indiana2,8790.34×
South Dakota2,6752.53×
Maryland2,4180.31×
Oklahoma1,9220.38×
Utah1,8560.45×
Mississippi1,8220.48×
Nebraska1,8200.79×
Kentucky1,7810.31×
Montana1,7761.4×
Connecticut1,6450.36×
South Carolina1,6300.24×
Alabama1,5080.24×
Louisiana1,5040.26×
Arkansas1,5030.4×
Idaho1,2900.56×
West Virginia1,2890.61×
Alaska1,2871.32×
Hawaii1,1370.58×
New Hampshire1,0620.59×
Wyoming1,0431.54×
New Mexico1,0350.45×
Rhode Island1,0260.71×
Maine1,0250.63×
Vermont1,0091.26×
Delaware9190.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brandon, Manitoba audience
BrandAffinityCategory
Mackenzie Foy7.64×Fashion & Accessoires
Parma1.98×Travel & Leisure
Gauri Khan2.74×Movies & TV
Ural Mountains1.64×Travel & Leisure
Gary Clark, Jr.1.51×Music & Radio
Bulacan1.67×Travel & Leisure
Junior Chamber International2.13×Politics & Society
Dalit1.67×Politics & Society
ixigo2.06×Travel & Leisure
William F. Buckley, Jr.1.68×
Jbc2.4×Kids & Family
Ember.js1.58×Technology & Electronics
Cagayan1.82×Travel & Leisure
JBM2.57×Music & Radio
Gran Chaco1.56×Travel & Leisure
Jamnalal Bajaj Institute of Management Studies1.77×Business & Career
J. B. Holmes1.61×Sports
Echorouk1.61×News
Ponte Milvio1.6×Travel & Leisure
Pips, Chips & Videoclips1.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brandon, Manitoba audience
TraitClusterScore
Career OrientationPOWER1.32
Community OrientationOPEN1.25
TraditionCONSERVATISM1.23
DIY MentalityTHRILL1.22
IndividualismJOY1.11
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Brandon, Manitoba
CountryShare
United States53.8%
Mexico14.6%
Canada12.6%

See Brandon, Manitoba audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Brandon, Manitoba have in United States?

Brandon, Manitoba has an estimated audience of 456,824 people in United States, concentrated in California and North Dakota.

What is the gender split and age of Brandon, Manitoba fans?

75.1% of Brandon, Manitoba fans are female, 24.9% are male, with an average age of 42.9 years.

Which brands do Brandon, Manitoba fans like most?

Brandon, Manitoba fans show strongest brand affinity for Mackenzie Foy (7.64×), Parma (1.98×), and Gauri Khan (2.74×) over the country average.

Where do Brandon, Manitoba fans live in United States?

Brandon, Manitoba fans in United States are most concentrated in California (reach 17,980), North Dakota (reach 17,606), and Texas (reach 14,228). These three regions account for the largest share of the active audience.

What other brands do Brandon, Manitoba fans also like?

Beyond Brandon, Manitoba itself, the audience over-indexes on Parma (1.98×), Gauri Khan (2.74×), Ural Mountains (1.64×), and Gary Clark, Jr. (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brandon, Manitoba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.