Columbia, Missouri Audience in United States

Columbia, Missouri logo

Columbia, Missouri has an estimated audience of 762,660 people in United States. 53.0% are female, 47.0% are male, average age 41.0. Top regions: Missouri, Texas, Illinois. Top brand affinities: John Stuart Mill, WGN-TV, JR Aquino, Tito Puente, Jr., Otto Graham.

The average Columbia, Missouri fan in United States is 41.0 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, Illinois. Top brand affinities include John Stuart Mill, WGN-TV, JR Aquino, with strongest over-indexing on John Stuart Mill (10.58× the country average). Demographically, the Columbia, Missouri audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Columbia, Missouri fans

Demographic split for Columbia, Missouri audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.0
Estimated audience size762,660

Audience persona

The typical Columbia, Missouri fan in United States is balanced, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for John Stuart Mill.

Top regions in United States

Top regions ranked by reach for Columbia, Missouri in United States
RegionReachAffinity
Missouri121,1829.86×
Texas44,4750.68×
Illinois38,8501.53×
California32,9670.39×
Florida21,2970.41×
Iowa19,3163.07×
Kansas18,4443.07×
Arkansas17,4492.78×
New York16,3070.38×
Tennessee15,8181.03×
Oklahoma15,5411.84×
Colorado15,5151.29×
Indiana13,4550.97×
Ohio13,2630.56×
Georgia13,0180.55×
North Carolina11,6700.51×
Pennsylvania9,9410.39×
Kentucky9,7601.02×
Michigan9,5720.48×
Virginia9,5140.51×
Minnesota9,0940.83×
Wisconsin8,9340.78×
Arizona8,8700.57×
Alabama7,9340.74×
Nebraska7,5541.97×
Washington7,4140.48×
South Carolina7,2720.63×
Louisiana6,6780.68×
New Jersey6,6170.34×
Massachusetts6,4330.43×
Mississippi5,2870.84×
Maryland4,9710.38×
Oregon4,7200.54×
Utah4,3880.64×
Nevada3,3290.45×
Connecticut2,9080.38×
Idaho2,5800.67×
South Dakota2,2771.29×
New Mexico2,2100.58×
Montana1,9340.91×
West Virginia1,5710.44×
Washington, District of Columbia1,5320.67×
North Dakota1,3980.89×
Hawaii1,1700.36×
Maine1,1680.43×
Wyoming1,0890.96×
New Hampshire1,0590.35×
Alaska7940.49×
Rhode Island6980.29×
Delaware5670.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbia, Missouri audience
BrandAffinityCategory
John Stuart Mill10.58×Politics & Society
WGN-TV1.69×Movies & TV
JR Aquino2.03×
Tito Puente, Jr.3.94×Music & Radio
Otto Graham1.77×Sports
JTG3.23×Sports
John Key1.83×Politics & Society
D3.js5.83×Technology & Electronics
Summer Days (And Summer Nights!!)1.54×Music & Radio
Jbc1.58×Kids & Family
The Joseph Smith Papers1.53×Literature
Jebel Ali Free Zone1.6×Business & Career
JC1.72×
FilmmakerIQ.com1.81×Movies & TV
Pips, Chips & Videoclips1.67×Music & Radio
JBK Horse Shows1.9×
FC Dinamo II București1.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbia, Missouri audience
TraitClusterScore
Community OrientationOPEN1.37
Career OrientationPOWER1.21
Family OrientationCONSERVATISM1.2
Convenience OrientationPREMIUM1.15
Need for SecurityCONSERVATISM1.13
DIY MentalityTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Columbia, Missouri
CountryShare
United States98.9%
Germany0.8%
Italy0.3%

See Columbia, Missouri audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Columbia, Missouri have in United States?

Columbia, Missouri has an estimated audience of 762,660 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Columbia, Missouri fans?

53.0% of Columbia, Missouri fans are female, 47.0% are male, with an average age of 41.0 years.

Which brands do Columbia, Missouri fans like most?

Columbia, Missouri fans show strongest brand affinity for John Stuart Mill (10.58×), WGN-TV (1.69×), and JR Aquino (2.03×) over the country average.

Where do Columbia, Missouri fans live in United States?

Columbia, Missouri fans in United States are most concentrated in Missouri (reach 121,182), Texas (reach 44,475), and Illinois (reach 38,850). These three regions account for the largest share of the active audience.

What other brands do Columbia, Missouri fans also like?

Beyond Columbia, Missouri itself, the audience over-indexes on WGN-TV (1.69×), JR Aquino (2.03×), Tito Puente, Jr. (3.94×), and Otto Graham (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.