Conway, Arkansas Audience in United States

Conway, Arkansas logo

Conway, Arkansas has an estimated audience of 713,721 people in United States. 59.2% are female, 40.8% are male, average age 41.1. Top regions: Arkansas, Texas, Missouri. Top brand affinities: Mackenzie Foy, Cockpit, The Tree of Life (film), Golden Gate, Cagayan.

The average Conway, Arkansas fan in United States is 41.1 years old, more female, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Texas, Missouri. Top brand affinities include Mackenzie Foy, Cockpit, The Tree of Life (film), with strongest over-indexing on Mackenzie Foy (3.75× the country average). Demographically, the Conway, Arkansas audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Conway, Arkansas fans

Demographic split for Conway, Arkansas audience in United States
MetricValue
Female59.2%
Male40.8%
Average age41.1
Estimated audience size713,721

Audience persona

The typical Conway, Arkansas fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Conway, Arkansas in United States
RegionReachAffinity
Arkansas149,00025.34×
Texas50,4260.82×
Missouri23,1172.01×
Oklahoma23,1112.92×
Tennessee20,7811.45×
Louisiana15,8041.72×
California15,7190.2×
Florida14,2650.3×
Mississippi13,1292.23×
Illinois9,8880.42×
Kansas9,0231.6×
Georgia8,6860.4×
Alabama7,6490.77×
North Carolina6,3640.3×
New York6,1580.15×
Colorado5,7110.51×
Ohio5,2840.24×
Arizona5,1380.35×
Indiana4,4570.34×
Virginia4,0780.23×
Michigan3,9370.21×
Kentucky3,8460.43×
Pennsylvania3,7710.16×
South Carolina3,6170.34×
Iowa3,5750.61×
Wisconsin3,3520.31×
Washington2,8930.2×
Minnesota2,7960.27×
Nebraska2,2960.64×
Oregon2,2000.27×
New Jersey2,1570.12×
Massachusetts2,0870.15×
Utah2,0600.32×
Maryland1,8170.15×
Nevada1,7440.25×
New Mexico1,6850.47×
Idaho1,1740.33×
Connecticut9920.14×
West Virginia7270.22×
Montana7200.36×
South Dakota6240.38×
Hawaii5700.19×
New Hampshire5490.2×
Washington, District of Columbia5190.24×
Wyoming5060.48×
Alaska4830.32×
Maine4650.18×
North Dakota4220.29×
Rhode Island3690.16×
Delaware2730.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Conway, Arkansas audience
BrandAffinityCategory
Mackenzie Foy3.75×Fashion & Accessoires
Cockpit1.68×Travel & Leisure
The Tree of Life (film)1.89×Movies & TV
Golden Gate2.3×Games
Cagayan1.56×Travel & Leisure
Jbc1.77×Kids & Family
Jebel Ali Free Zone1.61×Business & Career
Seven Sister States1.54×
J. B. Holmes1.65×Sports
Tate St Ives2.55×
Brive-la-Gaillarde1.53×
D3.js1.54×Technology & Electronics
Pips, Chips & Videoclips2.44×Music & Radio
Tonight with Boy Abunda1.84×Movies & TV
Tonight with Boy Abunda1.73×Movies & TV
Urla, İzmir1.53×Travel & Leisure
JBK Horse Shows2.29×
Bumkins Finer Baby Products1.65×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Conway, Arkansas audience
TraitClusterScore
Family OrientationCONSERVATISM1.23
Convenience OrientationPREMIUM1.2
DIY MentalityTHRILL1.18
Career OrientationPOWER1.13
Need for SecurityCONSERVATISM1.1
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Conway, Arkansas
CountryShare
United States90.4%
United Kingdom5.1%
Australia2.7%

See Conway, Arkansas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Conway, Arkansas have in United States?

Conway, Arkansas has an estimated audience of 713,721 people in United States, concentrated in Arkansas and Texas.

What is the gender split and age of Conway, Arkansas fans?

59.2% of Conway, Arkansas fans are female, 40.8% are male, with an average age of 41.1 years.

Which brands do Conway, Arkansas fans like most?

Conway, Arkansas fans show strongest brand affinity for Mackenzie Foy (3.75×), Cockpit (1.68×), and The Tree of Life (film) (1.89×) over the country average.

Where do Conway, Arkansas fans live in United States?

Conway, Arkansas fans in United States are most concentrated in Arkansas (reach 149,000), Texas (reach 50,426), and Missouri (reach 23,117). These three regions account for the largest share of the active audience.

What other brands do Conway, Arkansas fans also like?

Beyond Conway, Arkansas itself, the audience over-indexes on Cockpit (1.68×), The Tree of Life (film) (1.89×), Golden Gate (2.3×), and Cagayan (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Conway, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.