DeKalb, Illinois Audience in United States
DeKalb, Illinois has an estimated audience of 738,526 people in United States. 46.2% are female, 53.8% are male, average age 41.7. Top brand affinities: Tuscany, The Finder (U.S. TV series), Julio Cesar Chavez Jr., WFTV, CACI.
Top brand affinities include Tuscany, The Finder (U.S. TV series), Julio Cesar Chavez Jr., with strongest over-indexing on Tuscany (4.17× the country average). Demographically, the DeKalb, Illinois audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of DeKalb, Illinois fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 41.7 |
| Estimated audience size | 738,526 |
Audience persona
The typical DeKalb, Illinois fan in United States is balanced, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Tuscany.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuscany | 4.17× | Travel & Leisure |
| The Finder (U.S. TV series) | 6.99× | Movies & TV |
| Julio Cesar Chavez Jr. | 2.08× | Sports |
| WFTV | 1.58× | Movies & TV |
| CACI | 4.06× | Technology & Electronics |
| Harry Potter and the Goblet of Fire | 1.54× | Movies & TV |
| ABC TV | 1.6× | Movies & TV |
| Cadillac Ranch | 1.69× | Cars & Mobility |
| Ixtapaluca | 2.06× | Travel & Leisure |
| Bus Driver (video game) | 1.84× | Games |
| Gauri Khan | 1.82× | Movies & TV |
| John Stuart Mill | 1.53× | Politics & Society |
| William F. Buckley, Jr. | 1.75× | |
| Chicago Stock Exchange | 2.13× | Business & Career |
| JTB Corporation | 2.97× | Business & Career |
| Cagayan | 1.77× | Travel & Leisure |
| Junior Chamber International | 1.64× | Politics & Society |
| Ashes to Ashes (TV series) | 1.6× | Movies & TV |
| Gran Chaco | 1.68× | Travel & Leisure |
| Shepherd's Bush Empire | 3.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.46 |
| DIY Mentality | THRILL | 1.32 |
| Need for Security | CONSERVATISM | 1.19 |
| Community Orientation | OPEN | 1.18 |
| Convenience Orientation | PREMIUM | 1.09 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.8% |
| Italy | 4.7% |
| Brazil | 3.8% |
See DeKalb, Illinois audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for DeKalb, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.