Des Moines, Iowa Audience in United States
Des Moines, Iowa has an estimated audience of 5,384,995 people in United States. 55.5% are female, 44.5% are male, average age 42.8. Top brand affinities: Diane Sawyer, Canino, John Gray (U.S. author), Jbc, JTG.
Top brand affinities include Diane Sawyer, Canino, John Gray (U.S. author), with strongest over-indexing on Diane Sawyer (1.7× the country average). Demographically, the Des Moines, Iowa audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Des Moines, Iowa fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.8 |
| Estimated audience size | 5,384,995 |
Audience persona
The typical Des Moines, Iowa fan in United States is more female, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Diane Sawyer.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diane Sawyer | 1.7× | Movies & TV |
| Canino | 1.92× | Travel & Leisure |
| John Gray (U.S. author) | 1.73× | Literature |
| Jbc | 1.92× | Kids & Family |
| JTG | 1.66× | Sports |
| Jamnalal Bajaj Institute of Management Studies | 1.73× | Business & Career |
| JBM | 1.63× | Music & Radio |
| Argenteuil | 1.81× | Travel & Leisure |
| Ubrique | 1.72× | Travel & Leisure |
| WildFly | 1.51× | |
| Urla, İzmir | 1.63× | Travel & Leisure |
| JS Kairouan | 1.88× | Sports |
| bysTaXx | 1.68× | Internet & Social Media |
| İz Bırakan Sözler | 1.54× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.15 |
| Community Orientation | OPEN | 1.08 |
| DIY Mentality | THRILL | 1.08 |
| Need for Security | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 0.99 |
| Tradition | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.6% |
| Egypt | 1.1% |
| Philippines | 0.9% |
See Des Moines, Iowa audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Des Moines, Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.