Energizer Audience in United States
Energizer has an estimated audience of 488,089 people in United States. 44.4% are female, 55.6% are male, average age 41.6. Top regions: California, Texas, North Carolina.
The average Energizer fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Demographically, the Energizer audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Energizer fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 41.6 |
| Estimated audience size | 488,089 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,348 | 1.01× |
| Texas | 39,648 | 0.94× |
| North Carolina | 36,967 | 2.52× |
| Florida | 33,531 | 1.01× |
| New York | 28,490 | 1.04× |
| Missouri | 26,824 | 3.41× |
| Ohio | 26,422 | 1.76× |
| Illinois | 20,405 | 1.25× |
| Georgia | 15,770 | 1.05× |
| Pennsylvania | 15,461 | 0.94× |
| Indiana | 14,144 | 1.59× |
| Michigan | 12,367 | 0.97× |
| Virginia | 11,971 | 1.01× |
| New Jersey | 11,620 | 0.94× |
| Washington | 8,940 | 0.91× |
| Tennessee | 8,838 | 0.9× |
| Wisconsin | 8,572 | 1.17× |
| Massachusetts | 8,539 | 0.89× |
| Arizona | 8,286 | 0.83× |
| Maryland | 7,152 | 0.85× |
| South Carolina | 6,634 | 0.9× |
| Minnesota | 6,549 | 0.94× |
| Kentucky | 6,038 | 0.99× |
| Colorado | 6,035 | 0.78× |
| Louisiana | 5,834 | 0.93× |
| Alabama | 5,468 | 0.8× |
| Oregon | 5,347 | 0.96× |
| Oklahoma | 4,790 | 0.88× |
| Connecticut | 4,667 | 0.95× |
| Arkansas | 4,574 | 1.14× |
| Kansas | 4,134 | 1.07× |
| Nevada | 3,731 | 0.79× |
| Iowa | 3,727 | 0.93× |
| Mississippi | 3,189 | 0.79× |
| Utah | 3,071 | 0.7× |
| West Virginia | 2,144 | 0.94× |
| Hawaii | 2,057 | 0.98× |
| Nebraska | 2,033 | 0.83× |
| Idaho | 1,910 | 0.78× |
| New Mexico | 1,811 | 0.74× |
| New Hampshire | 1,333 | 0.69× |
| Washington, District of Columbia | 1,316 | 0.9× |
| Maine | 1,196 | 0.68× |
| Rhode Island | 1,167 | 0.75× |
| Delaware | 1,045 | 0.78× |
| Montana | 949 | 0.7× |
| Vermont | 883 | 1.03× |
| North Dakota | 786 | 0.78× |
| South Dakota | 743 | 0.66× |
| Alaska | 676 | 0.65× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.22 |
| Convenience Orientation | PREMIUM | 1.22 |
| Career Orientation | POWER | 1.2 |
| Need for Security | CONSERVATISM | 1.19 |
| Quality Awareness | PREMIUM | 1.18 |
| Extroversion | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| United Kingdom | 5.2% |
| Mexico | 4.2% |
See Energizer audiences in other countries
More Energy audiences in United States
- Chevron Corporation (14,847,539)
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- Atmos Energy (2,218,394)
- OVO (1,377,259)
- DTE Energy (908,705)
How to read this data
Audience size is the estimated number of people in United States who actively search for Energizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.