Essence (magazine) Audience in United States

Essence (magazine) logo

Essence (magazine) has an estimated audience of 353,351 people in United States. 66.1% are female, 33.9% are male, average age 34.5. Top regions: California, Texas, New York. Top brand affinities: Bank account, Personality, On the Border Mexican Grill & Cantina, Nia Jax, Home staging.

The average Essence (magazine) fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank account, Personality, On the Border Mexican Grill & Cantina, with strongest over-indexing on Bank account (1.74× the country average). Demographically, the Essence (magazine) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

Demographics of Essence (magazine) fans

Demographic split for Essence (magazine) audience in United States
MetricValue
Female66.1%
Male33.9%
Average age34.5
Estimated audience size353,351

Audience persona

The typical Essence (magazine) fan in United States is more female, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Essence (magazine) in United States
RegionReachAffinity
California50,0451.29×
Texas35,9791.18×
New York29,6401.5×
Florida27,8621.16×
Georgia16,7371.54×
Illinois15,2681.3×
Pennsylvania12,6381.06×
North Carolina12,3521.16×
New Jersey11,0701.23×
Ohio10,2910.95×
Michigan9,7621.06×
Louisiana9,6312.11×
Virginia9,2501.07×
Maryland8,7291.44×
Arizona7,3861.02×
Tennessee7,3341.03×
Indiana6,7831.05×
Missouri6,6591.17×
Massachusetts6,5360.94×
Washington6,4300.91×
Alabama5,9591.21×
South Carolina5,6391.06×
Minnesota4,5590.9×
Nevada4,2481.24×
Colorado4,1870.75×
Wisconsin4,0820.77×
Kentucky3,8530.87×
Oklahoma3,6480.93×
Mississippi3,4621.19×
Connecticut3,4500.97×
Oregon3,2340.8×
Arkansas2,8200.97×
Utah2,4140.76×
Iowa2,1700.75×
Kansas2,1000.75×
Washington, District of Columbia1,6201.52×
Hawaii1,4700.97×
New Mexico1,3750.78×
Nebraska1,3700.77×
Idaho1,2110.68×
West Virginia1,1280.69×
Delaware1,1031.13×
New Hampshire1,0020.72×
Maine9910.78×
Rhode Island9830.87×
Montana6140.63×
South Dakota5770.71×
Vermont5510.89×
Alaska4880.65×
North Dakota4430.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Essence (magazine) audience
BrandAffinityCategory
Bank account1.74×Business & Career
Personality3.65×Business & Career
On the Border Mexican Grill & Cantina3.36×Food & Beverages
Nia Jax4.45×Sports
Home staging2.34×Home & Garden
Guy Fieri1.55×Movies & TV
Consequence (rapper)2.21×Music & Radio
Tierra caliente2.38×Travel & Leisure
Harlow3.43×Travel & Leisure
Commercial mortgage1.8×Business & Career
Graham Greene1.66×Literature
Hayward, California2.94×Travel & Leisure
Sub Zero (Official)2.65×Literature
Anderson Silva (kickboxer)2.75×Sports
Austin3603.78×Sports
Ellen Burstyn2.34×Movies & TV
Certified diabetes educator3.45×Business & Career
E-box3.2×Health
Wizards of Waverly Place1.67×Movies & TV
Alaskan Husky3.91×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Essence (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
MindfulnessBALANCE1.24
ExtroversionTHRILL1.23
Early Adopter MentalityPOWER1.16
Design AffinityPREMIUM1.16
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Essence (magazine)
CountryShare
Japan12.2%
United Kingdom10.3%
Brazil9.8%

See Essence (magazine) audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Essence (magazine) have in United States?

Essence (magazine) has an estimated audience of 353,351 people in United States, concentrated in California and Texas.

What is the gender split and age of Essence (magazine) fans?

66.1% of Essence (magazine) fans are female, 33.9% are male, with an average age of 34.5 years.

Which brands do Essence (magazine) fans like most?

Essence (magazine) fans show strongest brand affinity for Bank account (1.74×), Personality (3.65×), and On the Border Mexican Grill & Cantina (3.36×) over the country average.

Where do Essence (magazine) fans live in United States?

Essence (magazine) fans in United States are most concentrated in California (reach 50,045), Texas (reach 35,979), and New York (reach 29,640). These three regions account for the largest share of the active audience.

What other brands do Essence (magazine) fans also like?

Beyond Essence (magazine) itself, the audience over-indexes on Personality (3.65×), On the Border Mexican Grill & Cantina (3.36×), Nia Jax (4.45×), and Home staging (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Essence (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.