Rascasse Audience Intelligence

Essence (magazine) Audience Demographics in United States

Essence (magazine) has an estimated audience of 353K people in United States.

#1506among websites & media in United States
#471in Beauty & Wellness

The average Essence (magazine) fan in United States is 35.2 years old, more female, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Priyanka Chopra, Taraji P. Henson, Kate Beckinsale, with strongest over-indexing on Priyanka Chopra (4.47× the country average).

Demographically, the Essence (magazine) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Mindfulness.

The typical Essence (magazine) fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Priyanka Chopra.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
353K
in United States
Gender
66.1%♀
33.9% male
Age
35.2
average years
Country rank
#46425
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Essence (magazine)

66.1% are female, 33.9% are male, average age 35.2.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Essence (magazine) audience in United States
MetricValue
Female66.1%
Male33.9%
Average age35.2
Estimated audience size353K
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Essence (magazine) audience in United States
Age bracketShare%
16-2432%
25-3422%
35-4418%
45-5417%
55+12%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Essence (magazine) audience comes from United States.

Worldwide audience distribution share by country for Essence (magazine)
CountryShare
Japan7.9%
China7.0%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Essence (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K2.06×
02Washington, District of Columbia~1K1.48×
03Georgia~20K1.45×
04New York~30K1.42×
05Maryland~9K1.39×
06Illinois~20K1.23×
07California~50K1.22×
08Alabama~6K1.21×
09Nevada~4K1.21×
10Mississippi~4K1.21×
11New Jersey~10K1.15×
12Texas~30K1.14×
13Florida~30K1.14×
14Missouri~7K1.14×
15Delaware~1K1.14×
16North Carolina~10K1.11×
17Michigan~10K1.07×
18Indiana~8K1.05×
19South Carolina~6K1.05×
20Virginia~10K1.04×
21Pennsylvania~10K1.03×
22Arizona~8K1.03×
23Tennessee~8K1.02×
24Arkansas~3K1.00×
25Connecticut~4K0.98×
26Hawaii~1K0.98×
27Oklahoma~4K0.96×
28Ohio~10K0.93×
29Vermont<1K0.93×
30Rhode Island~1K0.91×
31Massachusetts~7K0.90×
32Kentucky~4K0.89×
33Washington~7K0.88×
34Minnesota~5K0.88×
35New Mexico~2K0.84×
36Maine~1K0.83×
37Nebraska~2K0.82×
38South Dakota<1K0.82×
39Oregon~4K0.81×
40Kansas~2K0.80×
41Wisconsin~5K0.79×
42Alaska<1K0.79×
43Utah~3K0.78×
44Iowa~3K0.78×
45New Hampshire~1K0.77×
46Idaho~1K0.76×
47West Virginia~1K0.76×
48Colorado~5K0.75×
49North Dakota<1K0.73×
50Montana<1K0.72×
Fig. 06

Affinity by region

Affinity by region — Essence (magazine), United States
0.72×1.00×2.06×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Essence (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01Priyanka ChopraMovies & TV4.47×
02Taraji P. HensonMovies & TV4.47×
03Kate BeckinsaleMovies & TV4.47×
04Gabrielle UnionMovies & TV4.47×
05Janet JacksonMusic & Radio4.45×
06Diana RossMusic & Radio4.41×
07Jackie ChanMovies & TV4.15×
08Amanda SeyfriedMovies & TV3.96×
09Teyana TaylorMovies & TV3.27×
10Jason MomoaMovies & TV3.06×
11Diane KeatonMovies & TV2.72×
12ZendayaMovies & TV2.41×
13Hair careBeauty & Wellness1.93×
14Louis VuittonFashion & Accessoires1.71×
15FragrancesBeauty & Wellness1.65×
16NikeFashion & Accessoires1.61×
17Skin careBeauty & Wellness1.61×
18TMZInternet & Social Media1.58×
19Michael JacksonMusic & Radio1.56×
20Personal careHealth1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Essence (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Essence (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.34×
MindfulnessBALANCE1.32×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Essence (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
Pet OwnershipJOY0.89×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Beauty & Wellness audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Essence (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/essence-magazine-35071” · Methodology