Rascasse Audience Intelligence

Essence (magazine) Audience in United States

A data profile of the people who buy, follow and care about Essence (magazine) in United States — modelled from more than twelve digital signal sources. Essence (magazine) has an estimated audience of 353,351 people in United States.

#1437among Website / Newspaper / Magazine in United States#455in Beauty & Wellness

The average Essence (magazine) fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Diane Keaton, Janet Jackson, Fragrances, with strongest over-indexing on Diane Keaton (2.72× the country average).

Demographically, the Essence (magazine) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Essence (magazine) fan in United States is more female, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Diane Keaton.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Essence (magazine) profile in United States.

Audience size
353K
in United States
Gender
66.1%♀
33.9% male
Age
34.5
average years
Country rank
#44393
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Essence (magazine)

66.1% are female, 33.9% are male, average age 34.5.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Essence (magazine) audience in United States
MetricValue
Female66.1%
Male33.9%
Average age34.5
Estimated audience size353,351
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Essence (magazine) audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Essence (magazine) audience comes from United States.

Worldwide audience distribution share by country for Essence (magazine)
CountryShare
Japan12.1%
United Kingdom10.2%
Brazil9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Essence (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Essence (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~9K2.06×
02Washington, District of Columbia~2K1.48×
03Georgia~20K1.45×
04New York~30K1.42×
05Maryland~8K1.39×
06Illinois~10K1.23×
07California~50K1.22×
08Alabama~6K1.21×
09Nevada~4K1.21×
10Mississippi~4K1.21×
11New Jersey~10K1.15×
12Texas~30K1.14×
13Florida~30K1.14×
14Missouri~6K1.14×
15Delaware~1K1.14×
16North Carolina~10K1.11×
17Michigan~10K1.07×
18Indiana~7K1.05×
19South Carolina~6K1.05×
20Virginia~9K1.04×
21Pennsylvania~10K1.03×
22Arizona~7K1.03×
23Tennessee~7K1.02×
24Arkansas~3K1.00×
25Connecticut~3K0.98×
26Hawaii~1K0.98×
27Oklahoma~4K0.96×
28Ohio~10K0.93×
29Vermont<1K0.93×
30Rhode Island~1K0.91×
31Massachusetts~6K0.90×
32Kentucky~4K0.89×
33Washington~6K0.88×
34Minnesota~4K0.88×
35New Mexico~1K0.84×
36Maine~1K0.83×
37Nebraska~1K0.82×
38South Dakota<1K0.82×
39Oregon~3K0.81×
40Kansas~2K0.80×
41Wisconsin~4K0.79×
42Alaska<1K0.79×
43Utah~2K0.78×
44Iowa~2K0.78×
45New Hampshire~1K0.77×
46Idaho~1K0.76×
47West Virginia~1K0.76×
48Colorado~4K0.75×
49North Dakota<1K0.73×
50Montana<1K0.72×
Fig. 06

Affinity by region

Affinity by region — Essence (magazine), United States
0.72×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Essence (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Essence (magazine) audience
#·InterestCategoryAffinity×
01Vanessa KirbyMovies & TV4.47×
02Javier BardemMovies & TV4.47×
03Kate BeckinsaleMovies & TV4.47×
04Janet JacksonMusic & Radio4.45×
05Diana RossMusic & Radio4.41×
06Jackie ChanMovies & TV4.15×
07Amanda SeyfriedMovies & TV3.96×
08Teyana TaylorMovies & TV3.27×
09Jason MomoaMovies & TV3.06×
10Diane KeatonMovies & TV2.72×
11Internet celebrityInternet & Social Media2.05×
12Natural skin careBeauty & Wellness2.01×
13Hair careBeauty & Wellness1.93×
14FragrancesBeauty & Wellness1.65×
15Skin careBeauty & Wellness1.61×
16NikeFashion & Accessoires1.61×
17Nordstrom rackFashion & Accessoires1.59×
18TMZInternet & Social Media1.58×
19Facebook MessengerInternet & Social Media1.55×
20Personal careHealth1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Essence (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Essence (magazine) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.34×
MindfulnessBALANCE1.32×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Essence (magazine) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
Pet OwnershipJOY0.89×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Essence (magazine) have in United States?

Essence (magazine) has an estimated audience of 353,351 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Essence (magazine) fans?

66.1% of Essence (magazine) fans are female, 33.9% are male, with an average age of 34.5 years.

03

Which brands do Essence (magazine) fans like most?

Essence (magazine) fans show strongest brand affinity for Diane Keaton (2.72×), Janet Jackson (4.45×), and Fragrances (1.65×) over the country average.

04

Where do Essence (magazine) fans live in United States?

Essence (magazine) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Essence (magazine) fans also like?

Beyond Essence (magazine) itself, the audience over-indexes on Janet Jackson (4.45×), Fragrances (1.65×), Vanessa Kirby (4.47×), and Hair care (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Essence (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Essence (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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