Rascasse Audience Intelligence

Essence (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Essence (magazine) in Germany — modelled from more than twelve digital signal sources. Essence (magazine) has an estimated audience of 489,795 people in Germany.

#407among Website / Newspaper / Magazine in Germany#184in Beauty & Wellness

The average Essence (magazine) fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beetlejuice, Scooby-Doo, Marlene Dietrich, with strongest over-indexing on Beetlejuice (11.94× the country average).

Demographically, the Essence (magazine) audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Essence (magazine) fan in Germany is more female, around 29.4 years old, with strong Community Orientation tendencies and a notable affinity for Beetlejuice.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Essence (magazine) profile in Germany.

Audience size
490K
in Germany
Gender
69.7%♀
30.3% male
Age
29.4
average years
Country rank
#11940
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Essence (magazine)

69.7% are female, 30.3% are male, average age 29.4.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Essence (magazine) audience in Germany
MetricValue
Female69.7%
Male30.3%
Average age29.4
Estimated audience size489,795
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Essence (magazine) audience in Germany
Age bracketShare%
16-1947%
20-2923%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Essence (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Essence (magazine)
CountryShare
Japan12.1%
United Kingdom10.2%
Brazil9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Essence (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Essence (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.17×
02Saarland~7K1.08×
03Bayern~90K1.07×
04Baden-Württemberg~70K1.07×
05Niedersachsen~50K1.03×
06Rheinland-Pfalz~30K1.03×
07Hessen~40K1.02×
08Schleswig-Holstein~20K1.02×
09Thüringen~10K1.02×
10Bremen~4K1.01×
11Sachsen-Anhalt~10K0.98×
12Hamburg~10K0.98×
13Brandenburg~10K0.92×
14Sachsen~20K0.88×
15Berlin~20K0.87×
16Mecklenburg-Vorpommern~8K0.87×
Fig. 06

Affinity by region

Affinity by region — Essence (magazine), Germany
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Essence (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Essence (magazine) audience
#·InterestCategoryAffinity×
01BeetlejuiceMovies & TV11.94×
02Scooby-DooMovies & TV11.94×
03Marlene DietrichMovies & TV11.94×
04Stitch!Movies & TV11.94×
05Gianna NanniniMusic & Radio11.94×
06Agnetha FältskogMusic & Radio11.94×
07Chris Evans (actor)Movies & TV11.94×
08Maggie SmithMovies & TV11.94×
09Milli VanilliMusic & Radio11.94×
10Angela LansburyMovies & TV11.94×
11Ben StillerMovies & TV11.94×
12Jared PadaleckiMovies & TV11.94×
13Jeffrey Dean MorganMovies & TV11.94×
14Bob the BuilderMovies & TV11.94×
15Ghostbusters (franchise)Movies & TV11.94×
16Jeremy RennerMovies & TV11.94×
17Sophia LorenMovies & TV10.15×
18Whirlpool CorporationHome & Garden8.40×
19Alexandra DaddarioMovies & TV8.13×
20TikTokInternet & Social Media2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Essence (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Essence (magazine) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.53×
Price SensitivityPREMIUM1.45×
Pet OwnershipJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Essence (magazine) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
Sports ActivityPOWER0.92×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Essence (magazine) have in Germany?

Essence (magazine) has an estimated audience of 489,795 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Essence (magazine) fans?

69.7% of Essence (magazine) fans are female, 30.3% are male, with an average age of 29.4 years.

03

Which brands do Essence (magazine) fans like most?

Essence (magazine) fans show strongest brand affinity for Beetlejuice (11.94×), Scooby-Doo (11.94×), and Marlene Dietrich (11.94×) over the country average.

04

Where do Essence (magazine) fans live in Germany?

Essence (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Essence (magazine) fans also like?

Beyond Essence (magazine) itself, the audience over-indexes on Scooby-Doo (11.94×), Marlene Dietrich (11.94×), Stitch! (11.94×), and Gianna Nannini (11.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Essence (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Essence (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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