Finance (newspaper) Audience in United States
Finance (newspaper) has an estimated audience of 2,205,536 people in United States. 51.3% are female, 48.7% are male, average age 29.9. Top regions: California, Texas, New York. Top brand affinities: Zach Ertz, Circular economy, Edelbrock, Erickson Coaching International, KWQC TV-6 News.
The average Finance (newspaper) fan in United States is 29.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zach Ertz, Circular economy, Edelbrock, with strongest over-indexing on Zach Ertz (1.58× the country average). Demographically, the Finance (newspaper) audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Finance (newspaper) fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 29.9 |
| Estimated audience size | 2,205,536 |
Audience persona
The typical Finance (newspaper) fan in United States is balanced, around 29.9 years old, with strong Mindfulness tendencies and a notable affinity for Zach Ertz.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 314,636 | 1.3× |
| Texas | 186,258 | 0.98× |
| New York | 184,570 | 1.5× |
| Florida | 171,162 | 1.15× |
| Illinois | 95,186 | 1.3× |
| Georgia | 75,691 | 1.11× |
| Pennsylvania | 73,715 | 0.99× |
| New Jersey | 72,958 | 1.3× |
| North Carolina | 69,067 | 1.04× |
| Ohio | 65,956 | 0.97× |
| Michigan | 65,659 | 1.14× |
| Virginia | 62,100 | 1.16× |
| Washington | 55,231 | 1.25× |
| Arizona | 51,198 | 1.14× |
| Massachusetts | 45,493 | 1.05× |
| Maryland | 43,732 | 1.15× |
| Tennessee | 39,479 | 0.89× |
| Colorado | 37,514 | 1.08× |
| Indiana | 37,007 | 0.92× |
| South Carolina | 32,518 | 0.98× |
| Minnesota | 32,474 | 1.03× |
| Missouri | 32,021 | 0.9× |
| Alabama | 31,954 | 1.04× |
| Wisconsin | 29,656 | 0.89× |
| Connecticut | 27,168 | 1.23× |
| Louisiana | 26,014 | 0.91× |
| Oregon | 25,792 | 1.02× |
| Kentucky | 24,390 | 0.88× |
| Nevada | 22,255 | 1.04× |
| Oklahoma | 19,055 | 0.78× |
| Kansas | 18,170 | 1.05× |
| Mississippi | 17,365 | 0.96× |
| Iowa | 16,813 | 0.93× |
| Utah | 16,562 | 0.84× |
| Arkansas | 13,092 | 0.72× |
| Hawaii | 11,548 | 1.22× |
| Rhode Island | 10,217 | 1.46× |
| New Hampshire | 10,200 | 1.17× |
| Idaho | 9,362 | 0.85× |
| Nebraska | 9,299 | 0.84× |
| Washington, District of Columbia | 9,224 | 1.39× |
| New Mexico | 8,651 | 0.78× |
| Maine | 6,958 | 0.88× |
| West Virginia | 6,489 | 0.63× |
| Delaware | 5,090 | 0.84× |
| Montana | 4,834 | 0.79× |
| North Dakota | 3,744 | 0.83× |
| Alaska | 3,593 | 0.76× |
| South Dakota | 3,232 | 0.63× |
| Vermont | 2,728 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zach Ertz | 1.58× | Sports |
| Circular economy | 1.59× | Business & Career |
| Edelbrock | 1.53× | Cars & Mobility |
| Erickson Coaching International | 2.71× | Business & Career |
| KWQC TV-6 News | 2.98× | Movies & TV |
| TripAdvisor - Cities I've Visited | 1.92× | Travel & Leisure |
| Santa Eulària des Riu | 1.62× | Travel & Leisure |
| Spilsby | 1.53× | Travel & Leisure |
| Ethan Cramer Music | 2.85× | Music & Radio |
| Yenişehir, Bursa | 1.59× | Travel & Leisure |
| Enfagrow A+ Malaysia | 1.75× | Kids & Family |
| Game dân gian trên điện thoại - iOnline | 19.93× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| India | 9.3% |
| Canada | 6.8% |
See Finance (newspaper) audiences in other countries
More Business & Career audiences in United States
Frequently asked questions
How many fans does Finance (newspaper) have in United States?
Finance (newspaper) has an estimated audience of 2,205,536 people in United States, concentrated in California and Texas.
What is the gender split and age of Finance (newspaper) fans?
51.3% of Finance (newspaper) fans are female, 48.7% are male, with an average age of 29.9 years.
Which brands do Finance (newspaper) fans like most?
Finance (newspaper) fans show strongest brand affinity for Zach Ertz (1.58×), Circular economy (1.59×), and Edelbrock (1.53×) over the country average.
Where do Finance (newspaper) fans live in United States?
Finance (newspaper) fans in United States are most concentrated in California (reach 314,636), Texas (reach 186,258), and New York (reach 184,570). These three regions account for the largest share of the active audience.
What other brands do Finance (newspaper) fans also like?
Beyond Finance (newspaper) itself, the audience over-indexes on Circular economy (1.59×), Edelbrock (1.53×), Erickson Coaching International (2.71×), and KWQC TV-6 News (2.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Finance (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.