Circular economy Audience in United States

Circular economy logo

Circular economy has an estimated audience of 390,872 people in United States. 67.6% are female, 32.4% are male, average age 36.3. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Stamp collecting, Governor of Michigan, Fairy godmother, Cherish (group).

The average Circular economy fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Stamp collecting, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Circular economy audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Circular economy fans

Demographic split for Circular economy audience in United States
MetricValue
Female67.6%
Male32.4%
Average age36.3
Estimated audience size390,872

Audience persona

The typical Circular economy fan in United States is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Circular economy in United States
RegionReachAffinity
California52,0441.21×
New York43,7662×
Texas25,2460.75×
Florida17,8210.67×
Illinois16,9241.3×
Massachusetts15,4302×
Ohio14,4041.2×
Pennsylvania13,4271.02×
Virginia12,8251.35×
North Carolina11,6080.99×
Michigan11,3221.11×
Washington11,2251.43×
Georgia10,9550.91×
New Jersey9,5130.96×
Colorado8,4191.37×
Maryland7,0591.05×
Indiana6,9080.97×
Arizona6,6360.83×
Wisconsin5,9641.01×
Oregon5,6641.26×
Minnesota5,0640.9×
Washington, District of Columbia5,0174.27×
Tennessee4,7190.6×
Missouri4,5780.73×
Connecticut4,5441.16×
South Carolina3,3170.56×
Kentucky2,8530.58×
Alabama2,7620.51×
Hawaii2,5841.54×
Louisiana2,5430.5×
Iowa2,4160.75×
Rhode Island2,2271.79×
Utah2,1630.62×
Kansas1,9390.63×
New Hampshire1,9101.24×
Maine1,7041.22×
Nevada1,6440.43×
Oklahoma1,6110.37×
Vermont1,3351.94×
Arkansas1,3180.41×
Mississippi1,1650.36×
New Mexico1,1580.59×
Nebraska1,0580.54×
Idaho9690.49×
Montana9510.88×
West Virginia8750.48×
Delaware8720.81×
Alaska6550.78×
North Dakota5120.64×
South Dakota4880.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Circular economy audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Stamp collecting9.22×Home & Garden
Governor of Michigan13.76×Politics & Society
Fairy godmother12.9×Literature
Cherish (group)17.49×Music & Radio
Regional styles of Mexican music4.44×Music & Radio
headspace13.54×Health
Goop7.69×Internet & Social Media
Urban Outfitters2.3×Shopping
Wok7×Food & Beverages
Natural rubber2.18×Cars & Mobility
Mothercare3.4×Kids & Family
Historic site4.39×Arts & Culture
Grace Slick8.85×Music & Radio
Bank account2.37×Business & Career
Home equity1.87×Home & Garden
Ira Glass16.35×Music & Radio
Hardik Pandya13.74×Sports
Progressive rock1.86×Music & Radio
Hipster7.98×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Circular economy audience
TraitClusterScore
Design AffinityPREMIUM2.68
SustainabilityBALANCE2.4
Pet OwnershipJOY1.67
Quality AwarenessPREMIUM1.67
CreativityOPEN1.66
Luxury OrientationPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Circular economy
CountryShare
United States13.3%
Italy12.1%
Germany10.8%

See Circular economy audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Circular economy have in United States?

Circular economy has an estimated audience of 390,872 people in United States, concentrated in California and New York.

What is the gender split and age of Circular economy fans?

67.6% of Circular economy fans are female, 32.4% are male, with an average age of 36.3 years.

Which brands do Circular economy fans like most?

Circular economy fans show strongest brand affinity for Keene, New Hampshire (675×), Stamp collecting (9.22×), and Governor of Michigan (13.76×) over the country average.

Where do Circular economy fans live in United States?

Circular economy fans in United States are most concentrated in California (reach 52,044), New York (reach 43,766), and Texas (reach 25,246). These three regions account for the largest share of the active audience.

What other brands do Circular economy fans also like?

Beyond Circular economy itself, the audience over-indexes on Stamp collecting (9.22×), Governor of Michigan (13.76×), Fairy godmother (12.9×), and Cherish (group) (17.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Circular economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.