Circular economy Audience in Germany
Circular economy has an estimated audience of 317,887 people in Germany. 64.6% are female, 35.4% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Unique Gifts, Christmas Gift, Esra Erol, Collectable.
The average Circular economy fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Unique Gifts, Christmas Gift, with strongest over-indexing on Progressive rock (4.27× the country average). Demographically, the Circular economy audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Circular economy fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 39.7 |
| Estimated audience size | 317,887 |
Audience persona
The typical Circular economy fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,240 | 1.07× |
| Baden-Württemberg | 55,817 | 1.29× |
| Bayern | 52,972 | 1.04× |
| Niedersachsen | 34,651 | 1.12× |
| Hessen | 24,959 | 1.03× |
| Berlin | 22,986 | 1.62× |
| Sachsen | 15,029 | 0.96× |
| Rheinland-Pfalz | 14,141 | 0.89× |
| Schleswig-Holstein | 11,002 | 0.96× |
| Hamburg | 10,829 | 1.51× |
| Brandenburg | 7,739 | 0.78× |
| Thüringen | 5,305 | 0.65× |
| Sachsen-Anhalt | 4,927 | 0.6× |
| Mecklenburg-Vorpommern | 3,738 | 0.62× |
| Bremen | 3,001 | 1.1× |
| Saarland | 2,960 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.27× | Music & Radio |
| Unique Gifts | 1.88× | Shopping |
| Christmas Gift | 2.05× | Kids & Family |
| Esra Erol | 5.95× | Movies & TV |
| Collectable | 1.65× | Kids & Family |
| Birthday Gifts | 1.7× | Kids & Family |
| Roaming | 3.58× | Technology & Electronics |
| Natural rubber | 1.91× | Cars & Mobility |
| Opposition (politics) | 4.96× | Politics & Society |
| Corona (band) | 1.89× | Music & Radio |
| Noodle (Gorillaz) | 2.12× | Music & Radio |
| Fatteh | 6.62× | Food & Beverages |
| Samanyolu Haber | 2.61× | Movies & TV |
| Eco Friendly Living | 2.16× | Home & Garden |
| Catania | 4.62× | Travel & Leisure |
| Solo climbing | 2.01× | Sports |
| Paul Dano | 2.29× | Movies & TV |
| Emmendingen (district) | 6.69× | Travel & Leisure |
| Oliver Kahn | 1.69× | Sports |
| HydraFacial | 2.9× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.31 |
| Design Affinity | PREMIUM | 1.97 |
| Pet Ownership | JOY | 1.82 |
| Sports Activity | POWER | 1.73 |
| Healthy Lifestyle | BALANCE | 1.69 |
| Creativity | OPEN | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Italy | 12.1% |
| Germany | 10.8% |
See Circular economy audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Circular economy have in Germany?
Circular economy has an estimated audience of 317,887 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Circular economy fans?
64.6% of Circular economy fans are female, 35.4% are male, with an average age of 39.7 years.
Which brands do Circular economy fans like most?
Circular economy fans show strongest brand affinity for Progressive rock (4.27×), Unique Gifts (1.88×), and Christmas Gift (2.05×) over the country average.
Where do Circular economy fans live in Germany?
Circular economy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,240), Baden-Württemberg (reach 55,817), and Bayern (reach 52,972). These three regions account for the largest share of the active audience.
What other brands do Circular economy fans also like?
Beyond Circular economy itself, the audience over-indexes on Unique Gifts (1.88×), Christmas Gift (2.05×), Esra Erol (5.95×), and Collectable (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Circular economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.