Rascasse Audience Intelligence

Edelbrock Target Market in United States

A data profile of the people who buy, follow and care about Edelbrock in United States — modelled from more than twelve digital signal sources. Edelbrock has an estimated audience of 389,064 people in United States.

#9among Car parts in United States#4373among Brand in United States#1154in Cars & Mobility

The average Edelbrock fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, O'Reilly Auto Parts, Solar energy, with strongest over-indexing on Discount Tire (9.35× the country average).

Demographically, the Edelbrock audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edelbrock fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edelbrock profile in United States.

Audience size
389K
in United States
Gender
12.7%♀
87.3% male
Age
43.9
average years
Country rank
#42209
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Edelbrock

12.7% are female, 87.3% are male, average age 43.9.

Fig. 02

Gender split

12.7%
Female
87.3%
Male
Demographic split for Edelbrock audience in United States
MetricValue
Female12.7%
Male87.3%
Average age43.9
Estimated audience size389,064
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Edelbrock audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3915%
40-4922%
50+35%
Fig. 04

Worldwide distribution

71.7%

of the worldwide Edelbrock audience comes from United States.

Worldwide audience distribution share by country for Edelbrock
CountryShare
United States71.7%
Canada5.7%
Netherlands5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edelbrock audience in United States is strongest.

Fig. 05

Top regions by affinity

Edelbrock customers by region in United States
#RegionReachAffinity×
01Wyoming~1K1.99×
02Montana~2K1.92×
03Idaho~4K1.83×
04Mississippi~6K1.79×
05North Dakota~1K1.72×
06Tennessee~10K1.52×
07South Dakota~1K1.48×
08Oklahoma~6K1.37×
09Iowa~4K1.35×
10Kansas~4K1.33×
11Nebraska~3K1.29×
12New Mexico~3K1.27×
13Arkansas~4K1.25×
14Oregon~5K1.20×
15Missouri~7K1.16×
16Alaska<1K1.12×
17Arizona~9K1.09×
18Washington~9K1.08×
19Kentucky~5K1.08×
20West Virginia~2K1.06×
21Utah~4K1.03×
22Indiana~7K0.97×
23Alabama~5K0.96×
24Colorado~6K0.95×
25Wisconsin~6K0.94×
26Nevada~4K0.93×
27Michigan~9K0.89×
28California~40K0.86×
29North Carolina~10K0.86×
30Minnesota~5K0.85×
31New Jersey~8K0.84×
32South Carolina~5K0.83×
33New Hampshire~1K0.83×
34Maine~1K0.83×
35Louisiana~4K0.82×
36Ohio~9K0.78×
37Texas~30K0.76×
38Georgia~9K0.74×
39Delaware<1K0.71×
40Hawaii~1K0.69×
41Rhode Island<1K0.69×
42Illinois~9K0.66×
43Pennsylvania~9K0.64×
44Virginia~6K0.63×
45Washington, District of Columbia<1K0.63×
46Connecticut~2K0.61×
47Florida~10K0.54×
48Maryland~3K0.47×
49Massachusetts~3K0.43×
50New York~8K0.38×
Fig. 06

Affinity by region

Affinity by region — Edelbrock, United States
0.38×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edelbrock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edelbrock audience
#·InterestCategoryAffinity×
01Lamborghini GallardoCars & Mobility33.10×
02National Auto Sport AssociationSports18.61×
03Goodyear Tire and Rubber CompanyCars & Mobility17.44×
04SuperchargerCars & Mobility16.63×
05Antique carCars & Mobility11.00×
06CarcareCars & Mobility10.80×
07Radio-controlled carKids & Family10.52×
08Auto showCars & Mobility10.09×
09BuickCars & Mobility9.38×
10Discount TireShopping9.35×
11Automobile repair shopCars & Mobility8.79×
12O'Reilly Auto PartsCars & Mobility7.93×
13Touring motorcycleCars & Mobility7.60×
14Kyle BuschSports7.36×
15Solar energyHome & Garden7.21×
16Motorcycle accessoriesCars & Mobility6.87×
17Custom motorcycleCars & Mobility6.80×
18Advance Auto PartsCars & Mobility6.62×
19AutoZoneCars & Mobility4.98×
20FedExBusiness & Career4.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edelbrock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edelbrock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.15×
Need for SecurityCONSERVATISM2.86×
Convenience OrientationPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edelbrock audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
Healthy LifestyleBALANCE0.54×
Design AffinityPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Edelbrock's target market in United States?

Edelbrock's target market in United States covers an estimated 389,064 people, concentrated in California and Texas.

02

What is the gender split and age of Edelbrock customers?

12.7% of the Edelbrock audience are female, 87.3% are male, with an average age of 43.9 years.

03

Which brands do Edelbrock fans like most?

Edelbrock fans show strongest brand affinity for Discount Tire (9.35×), O'Reilly Auto Parts (7.93×), and Solar energy (7.21×) over the country average.

04

Where do Edelbrock fans live in United States?

Edelbrock fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Edelbrock fans also like?

Beyond Edelbrock itself, the audience over-indexes on O'Reilly Auto Parts (7.93×), Solar energy (7.21×), AutoZone (4.98×), and Antique car (11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Edelbrock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Edelbrock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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