FOX23 News Audience in United States

FOX23 News logo

FOX23 News has an estimated audience of 818,794 people in United States. 57.8% are female, 42.2% are male, average age 40.2. Top regions: Oklahoma, Texas, Kansas. Top brand affinities: Minnesota, WFTS-TV, Boogie-woogie (dance), Ted Ginn, Jr., Iota Phi Theta.

The average FOX23 News fan in United States is 40.2 years old, more female, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, Kansas. Top brand affinities include Minnesota, WFTS-TV, Boogie-woogie (dance), with strongest over-indexing on Minnesota (1.59× the country average). Demographically, the FOX23 News audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of FOX23 News fans

Demographic split for FOX23 News audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.2
Estimated audience size818,794

Audience persona

The typical FOX23 News fan in United States is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for FOX23 News in United States
RegionReachAffinity
Oklahoma434,86347.83×
Texas8,2010.12×
Kansas2,9230.45×
Missouri2,1950.17×
Illinois1,8820.07×
Arkansas1,5840.23×
Florida1,5630.03×
California1,1460.01×
Iowa1,1280.17×
New York1,0680.02×
Louisiana7470.07×
Colorado6540.05×
Tennessee5490.03×
Georgia5330.02×
Virginia5150.03×
Maryland4470.03×
Ohio4340.02×
Minnesota4230.04×
Maine4170.14×
Kentucky3860.04×
Pennsylvania3710.01×
Mississippi3690.05×
Michigan3600.02×
South Carolina3210.03×
Indiana2970.02×
North Carolina2910.01×
Alabama2710.02×
Utah2660.04×
Massachusetts2540.02×
Arizona2490.01×
Wisconsin2290.02×
New Mexico2170.05×
Idaho2030.05×
Nevada2030.03×
West Virginia2030.05×
Alaska2030.12×
Washington1980.01×
Hawaii1790.05×
Montana1770.08×
South Dakota1740.09×
Oregon1740.02×
North Dakota1700.1×
New Hampshire1670.05×
Wyoming1640.14×
Nebraska1640.04×
Connecticut1640.02×
Rhode Island1620.06×
Vermont1590.11×
New Jersey1570.01×
Delaware1450.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FOX23 News audience
BrandAffinityCategory
Minnesota1.59×Travel & Leisure
WFTS-TV1.6×Movies & TV
Boogie-woogie (dance)3.28×Music & Radio
Ted Ginn, Jr.3.51×Sports
Iota Phi Theta12.13×Business & Career
Ural Mountains1.5×Travel & Leisure
Dois Irmãos15.51×
Jbc1.82×Kids & Family
Ashes to Ashes (TV series)1.86×Movies & TV
Jamnalal Bajaj Institute of Management Studies1.89×Business & Career
WFTV Channel 91.57×Movies & TV
Seven Sister States1.56×
James M. Cain1.65×Literature
Naval Air Engineering Station Lakehurst2×
Menina Cachos1.73×
Pips, Chips & Videoclips1.52×Music & Radio
JCLU Forever1.58×Fashion & Accessoires
JT Bioscoop2.05×
JBK Horse Shows1.51×
Sunway College Johor Bahru1.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FOX23 News audience
TraitClusterScore
Convenience OrientationPREMIUM1.33
Family OrientationCONSERVATISM1.11
Need for SecurityCONSERVATISM1.09
TraditionCONSERVATISM1.06
DIY MentalityTHRILL1.03
Price SensitivityPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for FOX23 News
CountryShare
United States99.7%
China0.1%
Germany0.0%

See FOX23 News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does FOX23 News have in United States?

FOX23 News has an estimated audience of 818,794 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of FOX23 News fans?

57.8% of FOX23 News fans are female, 42.2% are male, with an average age of 40.2 years.

Which brands do FOX23 News fans like most?

FOX23 News fans show strongest brand affinity for Minnesota (1.59×), WFTS-TV (1.6×), and Boogie-woogie (dance) (3.28×) over the country average.

Where do FOX23 News fans live in United States?

FOX23 News fans in United States are most concentrated in Oklahoma (reach 434,863), Texas (reach 8,201), and Kansas (reach 2,923). These three regions account for the largest share of the active audience.

What other brands do FOX23 News fans also like?

Beyond FOX23 News itself, the audience over-indexes on WFTS-TV (1.6×), Boogie-woogie (dance) (3.28×), Ted Ginn, Jr. (3.51×), and Iota Phi Theta (12.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FOX23 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.