Genetically modified food Audience in United States

Genetically modified food logo

Genetically modified food has an estimated audience of 1,287,734 people in United States. 73.6% are female, 26.4% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Tierra caliente, Nasal cavity, Buenavista (Madrid), Cachorros, Cadbury World.

The average Genetically modified food fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tierra caliente, Nasal cavity, Buenavista (Madrid), with strongest over-indexing on Tierra caliente (1.56× the country average). Demographically, the Genetically modified food audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Genetically modified food fans

Demographic split for Genetically modified food audience in United States
MetricValue
Female73.6%
Male26.4%
Average age45.2
Estimated audience size1,287,734

Audience persona

The typical Genetically modified food fan in United States is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Tierra caliente.

Top regions in United States

Top regions ranked by reach for Genetically modified food in United States
RegionReachAffinity
California134,6390.95×
Texas114,3251.03×
Florida111,6141.28×
New York70,6830.98×
Pennsylvania49,1711.13×
Georgia47,9511.21×
Illinois47,7271.11×
North Carolina44,7191.15×
Ohio38,6910.98×
Michigan38,2291.14×
New Jersey35,5331.08×
Virginia32,9041.05×
Tennessee29,5311.14×
Arizona28,2561.07×
Washington24,8650.96×
Maryland24,4231.1×
Indiana23,9691.02×
Missouri23,0991.11×
Massachusetts22,7220.9×
South Carolina22,6801.17×
Alabama21,2721.18×
Louisiana20,4441.23×
Kentucky18,7861.16×
Oklahoma18,7781.31×
Wisconsin18,6910.96×
Minnesota17,4660.95×
Colorado15,6890.77×
Oregon13,1930.89×
Connecticut13,1171.02×
Nevada12,1490.98×
Arkansas12,0751.14×
Mississippi11,6501.1×
Iowa10,2830.97×
Kansas10,0910.99×
Utah9,0410.78×
New Mexico6,0940.94×
Idaho6,0380.93×
West Virginia5,7790.96×
Nebraska5,6840.88×
New Hampshire4,9010.97×
Hawaii4,4280.8×
Maine3,8570.84×
Rhode Island3,8260.93×
Montana3,4490.97×
Delaware3,3360.94×
Washington, District of Columbia2,8210.73×
South Dakota2,4630.83×
North Dakota2,4330.92×
Alaska2,2310.81×
Wyoming1,6040.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Genetically modified food audience
BrandAffinityCategory
Tierra caliente1.56×Travel & Leisure
Nasal cavity1.57×Health
Buenavista (Madrid)1.68×Travel & Leisure
Cachorros1.91×Pets & Animals
Cadbury World1.93×Travel & Leisure
Brooklyn College1.76×Business & Career
Parma1.68×Travel & Leisure
Canino3.26×Travel & Leisure
Bulacan1.74×Travel & Leisure
California University of Pennsylvania1.57×Business & Career
Jbc1.82×Kids & Family
Cadaqués2.05×Travel & Leisure
Cache Cache1.66×Fashion & Accessoires
Cagnes-sur-Mer2.19×Travel & Leisure
Mount Nemrut1.56×Travel & Leisure
James M. Cain2.01×Literature
Jean-Marc Vallée1.75×Movies & TV
Tigre, Buenos Aires1.87×Travel & Leisure
Caccamo2.87×Travel & Leisure
cazin.net1.55×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Genetically modified food audience
TraitClusterScore
MindfulnessBALANCE1.55
Healthy LifestyleBALANCE1.52
Quality AwarenessPREMIUM1.36
Community OrientationOPEN1.32
Family OrientationCONSERVATISM1.31
TraditionCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Genetically modified food
CountryShare
United States99.1%
Germany0.6%
Italy0.3%

See Genetically modified food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Genetically modified food have in United States?

Genetically modified food has an estimated audience of 1,287,734 people in United States, concentrated in California and Texas.

What is the gender split and age of Genetically modified food fans?

73.6% of Genetically modified food fans are female, 26.4% are male, with an average age of 45.2 years.

Which brands do Genetically modified food fans like most?

Genetically modified food fans show strongest brand affinity for Tierra caliente (1.56×), Nasal cavity (1.57×), and Buenavista (Madrid) (1.68×) over the country average.

Where do Genetically modified food fans live in United States?

Genetically modified food fans in United States are most concentrated in California (reach 134,639), Texas (reach 114,325), and Florida (reach 111,614). These three regions account for the largest share of the active audience.

What other brands do Genetically modified food fans also like?

Beyond Genetically modified food itself, the audience over-indexes on Nasal cavity (1.57×), Buenavista (Madrid) (1.68×), Cachorros (1.91×), and Cadbury World (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Genetically modified food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.