Granite City, Illinois Audience in United States

Granite City, Illinois logo

Granite City, Illinois has an estimated audience of 369,259 people in United States. 54.5% are female, 45.5% are male, average age 40.9. Top regions: Illinois, Minnesota, Michigan. Top brand affinities: John Stuart Mill, Tuscany, Nasal cavity, Laguna (province), Jonathan Davis.

The average Granite City, Illinois fan in United States is 40.9 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Minnesota, Michigan. Top brand affinities include John Stuart Mill, Tuscany, Nasal cavity, with strongest over-indexing on John Stuart Mill (19.63× the country average). Demographically, the Granite City, Illinois audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Granite City, Illinois fans

Demographic split for Granite City, Illinois audience in United States
MetricValue
Female54.5%
Male45.5%
Average age40.9
Estimated audience size369,259

Audience persona

The typical Granite City, Illinois fan in United States is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for John Stuart Mill.

Top regions in United States

Top regions ranked by reach for Granite City, Illinois in United States
RegionReachAffinity
Illinois37,8413.08×
Minnesota37,2387.04×
Michigan31,7933.29×
Missouri20,0333.37×
Kansas12,6764.36×
Iowa12,6254.15×
Indiana11,9631.77×
Tennessee8,3091.12×
Nebraska7,8624.25×
South Dakota6,9778.17×
North Dakota5,1876.84×
Ohio2,5940.23×
Massachusetts2,4230.33×
California1,7040.04×
Texas1,6760.05×
Florida1,4640.06×
Wisconsin1,3080.24×
New York1,0290.05×
Connecticut8860.24×
Georgia7500.07×
Virginia6360.07×
North Carolina6310.06×
Colorado6150.11×
Pennsylvania5510.04×
Kentucky3980.09×
Arizona3880.05×
Rhode Island3510.3×
Alabama3110.06×
Arkansas3050.1×
New Jersey3030.03×
Oklahoma2910.07×
Washington2660.04×
Maryland2560.04×
Louisiana2250.05×
South Carolina2110.04×
Mississippi1840.06×
Oregon1760.04×
New Hampshire1750.12×
Utah1590.05×
Vermont1560.24×
Alaska1510.19×
Nevada1510.04×
Washington, District of Columbia760.07×
Maine640.05×
Hawaii590.04×
Idaho560.03×
New Mexico540.03×
West Virginia510.03×
Montana470.05×
Wyoming330.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Granite City, Illinois audience
BrandAffinityCategory
John Stuart Mill19.63×Politics & Society
Tuscany2.31×Travel & Leisure
Nasal cavity1.94×Health
Laguna (province)2.04×
Jonathan Davis1.58×Music & Radio
James Butler (American football)5.05×Sports
Tito Puente, Jr.4.81×Music & Radio
John Key2.53×Politics & Society
Gauri Khan1.51×Movies & TV
Cagayan2×Travel & Leisure
D3.js7.7×Technology & Electronics
Summer Days (And Summer Nights!!)2.05×Music & Radio
Star Trek: Insurrection1.73×Movies & TV
Davao Region1.66×Travel & Leisure
Left fielder2.34×
JTB Corporation1.68×Business & Career
Jebel Ali Free Zone1.53×Business & Career
Carlos Gracie, Jr.1.75×
JTB1.53×Travel & Leisure
JBoss (company)1.65×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Granite City, Illinois audience
TraitClusterScore
Need for SecurityCONSERVATISM1.19
Family OrientationCONSERVATISM1.11
Community OrientationOPEN1.1
Price SensitivityPREMIUM1.04
DIY MentalityTHRILL1.03
Career OrientationPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Granite City, Illinois
CountryShare
United States89.6%
United Kingdom9.9%
Germany0.4%

See Granite City, Illinois audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Granite City, Illinois have in United States?

Granite City, Illinois has an estimated audience of 369,259 people in United States, concentrated in Illinois and Minnesota.

What is the gender split and age of Granite City, Illinois fans?

54.5% of Granite City, Illinois fans are female, 45.5% are male, with an average age of 40.9 years.

Which brands do Granite City, Illinois fans like most?

Granite City, Illinois fans show strongest brand affinity for John Stuart Mill (19.63×), Tuscany (2.31×), and Nasal cavity (1.94×) over the country average.

Where do Granite City, Illinois fans live in United States?

Granite City, Illinois fans in United States are most concentrated in Illinois (reach 37,841), Minnesota (reach 37,238), and Michigan (reach 31,793). These three regions account for the largest share of the active audience.

What other brands do Granite City, Illinois fans also like?

Beyond Granite City, Illinois itself, the audience over-indexes on Tuscany (2.31×), Nasal cavity (1.94×), Laguna (province) (2.04×), and Jonathan Davis (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Granite City, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.