Grayson County, Texas Audience in United States

Grayson County, Texas logo

Grayson County, Texas has an estimated audience of 387,276 people in United States. 61.2% are female, 38.8% are male, average age 38.5. Top brand affinities: Nebraska, George Mikan, James Stewart, Jr., J. B. Holmes, Rafael Lovato Jr..

Top brand affinities include Nebraska, George Mikan, James Stewart, Jr., with strongest over-indexing on Nebraska (5.84× the country average). Demographically, the Grayson County, Texas audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Category: Travel & Leisure · Type: POI

Demographics of Grayson County, Texas fans

Demographic split for Grayson County, Texas audience in United States
MetricValue
Female61.2%
Male38.8%
Average age38.5
Estimated audience size387,276

Audience persona

The typical Grayson County, Texas fan in United States is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Nebraska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grayson County, Texas audience
BrandAffinityCategory
Nebraska5.84×Travel & Leisure
George Mikan2.19×Sports
James Stewart, Jr.2.33×Sports
J. B. Holmes1.83×Sports
Rafael Lovato Jr.1.75×Sports
Cagnes-sur-Mer1.67×Travel & Leisure
Jamnalal Bajaj Institute of Management Studies1.51×Business & Career
Droop-E1.69×Music & Radio
Shepherd's Bush Empire1.54×Music & Radio
Ponte Milvio1.99×Travel & Leisure
Naval Air Engineering Station Lakehurst1.93×
Province of Burgos2.54×Travel & Leisure
Alexandr Dolgopolov1.95×Sports
Liceo de Cagayan University1.93×Business & Career
Dabboo Ratnani1.6×Internet & Social Media
Ile de La Réunion Tourisme (IRT)1.78×Travel & Leisure
JBK Horse Shows1.5×
Butik Hamil2.77×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grayson County, Texas audience
TraitClusterScore
Community OrientationOPEN1.26
DIY MentalityTHRILL1.26
Career OrientationPOWER1.21
IndividualismJOY1.2
Family OrientationCONSERVATISM1.19
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Grayson County, Texas
CountryShare
United States96.4%
United Kingdom3.5%
Germany0.1%

See Grayson County, Texas audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Grayson County, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.