Gristmill Audience in United States

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Gristmill has an estimated audience of 349,742 people in United States. 50.5% are female, 49.5% are male, average age 39.3. Top regions: Texas, Massachusetts, New York. Top brand affinities: Sinaloa, Nebraska, Gauri Khan, Cacique, Brooklyn College.

The average Gristmill fan in United States is 39.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Massachusetts, New York. Top brand affinities include Sinaloa, Nebraska, Gauri Khan, with strongest over-indexing on Sinaloa (4.91× the country average). Demographically, the Gristmill audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Gristmill fans

Demographic split for Gristmill audience in United States
MetricValue
Female50.5%
Male49.5%
Average age39.3
Estimated audience size349,742

Audience persona

The typical Gristmill fan in United States is balanced, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Gristmill in United States
RegionReachAffinity
Texas163,8455.45×
Massachusetts21,4993.12×
New York19,6031×
Rhode Island15,02413.5×
California10,1410.26×
Pennsylvania9,3650.8×
North Carolina8,8690.84×
Michigan8,6450.95×
Virginia7,1510.84×
Ohio7,0260.65×
Georgia6,7430.63×
Florida6,5190.28×
Tennessee6,2880.9×
Washington5,7420.82×
Utah4,5941.47×
New Jersey4,0590.46×
Illinois3,9850.34×
Alabama3,5370.72×
Maryland3,3460.56×
Connecticut3,2030.91×
Indiana3,1450.49×
Missouri2,7680.49×
West Virginia2,7451.69×
Wisconsin2,6100.5×
Oregon2,5020.62×
Kentucky2,4700.56×
South Carolina2,4380.46×
Louisiana2,2210.49×
Colorado1,8660.34×
Minnesota1,8520.37×
Arkansas1,7650.61×
Oklahoma1,7130.44×
Arizona1,5910.22×
Iowa1,5900.55×
Mississippi1,4750.51×
New Hampshire1,1980.87×
Kansas1,1930.43×
Maine1,1660.93×
Montana9510.98×
Vermont8851.44×
Idaho6420.37×
Washington, District of Columbia6390.61×
Nebraska5910.34×
New Mexico5880.34×
Nevada5760.17×
Delaware4510.47×
Hawaii3070.2×
North Dakota1970.27×
South Dakota1920.24×
Wyoming1610.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gristmill audience
BrandAffinityCategory
Sinaloa4.91×Travel & Leisure
Nebraska1.59×Travel & Leisure
Gauri Khan3.05×Movies & TV
Cacique1.54×Food & Beverages
Brooklyn College1.59×Business & Career
John James Audubon2.35×Literature
Bulacan1.54×Travel & Leisure
John Key2.02×Politics & Society
Davao Region2.48×Travel & Leisure
Chicago Stock Exchange1.91×Business & Career
Cagayan1.7×Travel & Leisure
Apostrophe1.5×Literature
Keynote (presentation software)1.58×Technology & Electronics
Gran Chaco1.93×Travel & Leisure
Nutritional yeast1.59×Food & Beverages
Sligo1.57×Travel & Leisure
The Joseph Smith Papers1.65×Literature
Cadaqués1.51×Travel & Leisure
cake decorating shop1.54×Food & Beverages
Ke Buena México2.21×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gristmill audience
TraitClusterScore
DIY MentalityTHRILL1.79
Career OrientationPOWER1.53
Community OrientationOPEN1.48
IndividualismJOY1.35
TraditionCONSERVATISM1.32
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Gristmill
CountryShare
United States57.7%
Italy19.1%
Germany15.0%

See Gristmill audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Gristmill have in United States?

Gristmill has an estimated audience of 349,742 people in United States, concentrated in Texas and Massachusetts.

What is the gender split and age of Gristmill fans?

50.5% of Gristmill fans are female, 49.5% are male, with an average age of 39.3 years.

Which brands do Gristmill fans like most?

Gristmill fans show strongest brand affinity for Sinaloa (4.91×), Nebraska (1.59×), and Gauri Khan (3.05×) over the country average.

Where do Gristmill fans live in United States?

Gristmill fans in United States are most concentrated in Texas (reach 163,845), Massachusetts (reach 21,499), and New York (reach 19,603). These three regions account for the largest share of the active audience.

What other brands do Gristmill fans also like?

Beyond Gristmill itself, the audience over-indexes on Nebraska (1.59×), Gauri Khan (3.05×), Cacique (1.54×), and Brooklyn College (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gristmill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.