Hachette (publisher) Audience in United States
Hachette (publisher) has an estimated audience of 259,564 people in United States. 79.1% are female, 20.9% are male, average age 46.3. Top regions: New York, California, Texas.
The average Hachette (publisher) fan in United States is 46.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Demographically, the Hachette (publisher) audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of Hachette (publisher) fans
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 46.3 |
| Estimated audience size | 259,564 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 40,730 | 2.81× |
| California | 30,427 | 1.07× |
| Texas | 14,705 | 0.66× |
| Florida | 11,820 | 0.67× |
| New Jersey | 10,148 | 1.54× |
| Massachusetts | 9,155 | 1.79× |
| Illinois | 8,426 | 0.97× |
| Pennsylvania | 7,875 | 0.9× |
| Indiana | 6,623 | 1.4× |
| Virginia | 6,443 | 1.02× |
| North Carolina | 6,099 | 0.78× |
| Ohio | 6,016 | 0.75× |
| Georgia | 5,992 | 0.75× |
| Washington | 5,592 | 1.07× |
| Michigan | 5,466 | 0.81× |
| Maryland | 4,557 | 1.02× |
| Oregon | 4,044 | 1.36× |
| Tennessee | 4,042 | 0.78× |
| Colorado | 3,634 | 0.89× |
| Connecticut | 3,520 | 1.35× |
| Minnesota | 3,514 | 0.94× |
| Missouri | 3,115 | 0.74× |
| Arizona | 3,063 | 0.58× |
| Wisconsin | 2,661 | 0.68× |
| South Carolina | 2,589 | 0.66× |
| Kentucky | 2,404 | 0.74× |
| Louisiana | 2,353 | 0.7× |
| Alabama | 1,916 | 0.53× |
| Utah | 1,876 | 0.81× |
| Oklahoma | 1,868 | 0.65× |
| Washington, District of Columbia | 1,791 | 2.3× |
| Iowa | 1,497 | 0.7× |
| Kansas | 1,450 | 0.71× |
| Maine | 1,357 | 1.46× |
| Nevada | 1,256 | 0.5× |
| Arkansas | 1,249 | 0.58× |
| New Hampshire | 1,181 | 1.15× |
| Mississippi | 1,075 | 0.5× |
| Rhode Island | 978 | 1.18× |
| New Mexico | 931 | 0.72× |
| West Virginia | 887 | 0.73× |
| Alaska | 818 | 1.47× |
| Hawaii | 783 | 0.7× |
| Nebraska | 771 | 0.59× |
| Idaho | 756 | 0.58× |
| Vermont | 748 | 1.64× |
| Montana | 713 | 0.99× |
| South Dakota | 703 | 1.17× |
| North Dakota | 685 | 1.28× |
| Wyoming | 663 | 1.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.26 |
| Patriotism | CONSERVATISM | 2.14 |
| Tradition | CONSERVATISM | 2.04 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Luxury Orientation | PREMIUM | 1.56 |
| Mindfulness | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 31.5% |
| United States | 13.9% |
| Italy | 13.1% |
See Hachette (publisher) audiences in other countries
More Publishing audiences in United States
- DC Comics (19,154,105)
- Barnes & Noble (16,423,220)
- Studio Ghibli (3,454,851)
- Transworld Publishers (1,656,698)
- Penguin Random House (1,504,993)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hachette (publisher). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.