Rascasse Audience Intelligence

Hallmark Channel (International) Audience in United States

A data profile of the people who buy, follow and care about Hallmark Channel (International) in United States — modelled from more than twelve digital signal sources. Hallmark Channel (International) has an estimated audience of 4,357,381 people in United States.

#69among TV Channel in United States#804in Movies & TV

Hallmark Channel (International) has an estimated audience of 4,357,381 people in United States. Top regions: Florida, Pennsylvania, New York.

The audience is concentrated in Florida, Pennsylvania, New York.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hallmark Channel (International) profile in United States.

Audience size
4.4M
in United States
Country rank
#7481
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hallmark Channel (International)

Fig. 02

Gender split

Demographic split for Hallmark Channel (International) audience in United States
MetricValue
Estimated audience size4,357,381
Fig. 04

Worldwide distribution

94.9%

of the worldwide Hallmark Channel (International) audience comes from United States.

Worldwide audience distribution share by country for Hallmark Channel (International)
CountryShare
United States94.9%
Canada1.8%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hallmark Channel (International) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hallmark Channel (International) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K1.74×
02West Virginia~30K1.72×
03Pennsylvania~200K1.65×
04Ohio~200K1.58×
05Maine~20K1.52×
06New Hampshire~20K1.49×
07Delaware~10K1.41×
08South Carolina~80K1.34×
09Iowa~40K1.34×
10Michigan~100K1.32×
11Minnesota~70K1.28×
12North Dakota~10K1.28×
13Indiana~90K1.27×
14Connecticut~50K1.24×
15Kentucky~60K1.19×
16Rhode Island~10K1.16×
17Massachusetts~80K1.14×
18North Carolina~100K1.12×
19New Jersey~100K1.11×
20Missouri~70K1.11×
21Vermont~7K1.10×
22Maryland~70K1.04×
23Alabama~50K1.04×
24South Dakota~9K1.03×
25Tennessee~80K1.01×
26Nebraska~20K1.01×
27Florida~200K0.97×
28Kansas~30K0.97×
29Illinois~100K0.92×
30Virginia~80K0.92×
31New York~200K0.91×
32Montana~9K0.90×
33Louisiana~40K0.89×
34Arkansas~30K0.86×
35Mississippi~30K0.85×
36Idaho~20K0.85×
37Georgia~90K0.76×
38Oklahoma~30K0.75×
39Colorado~40K0.66×
40Arizona~50K0.62×
41Utah~20K0.62×
42Oregon~30K0.61×
43Washington~40K0.60×
44Nevada~20K0.59×
45Alaska~5K0.59×
46Texas~200K0.55×
47New Mexico~10K0.52×
48Hawaii~8K0.52×
49California~200K0.46×
50Washington, District of Columbia~4K0.39×
Fig. 06

Affinity by region

Affinity by region — Hallmark Channel (International), United States
0.39×1.00×1.74×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hallmark Channel (International). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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