Hinterland Audience in United States

Hinterland logo

Hinterland has an estimated audience of 361,654 people in United States. 57.7% are female, 42.3% are male, average age 39.8. Top regions: Iowa, California, Wisconsin. Top brand affinities: Mad About You, Julio Cesar Chavez Jr., Jumia, Darlene Love, Isabela (province).

The average Hinterland fan in United States is 39.8 years old, more female, and lives primarily in Iowa. The audience is concentrated in Iowa, California, Wisconsin. Top brand affinities include Mad About You, Julio Cesar Chavez Jr., Jumia, with strongest over-indexing on Mad About You (2.87× the country average). Demographically, the Hinterland audience skews more female with an average age of 39.8, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Hinterland fans

Demographic split for Hinterland audience in United States
MetricValue
Female57.7%
Male42.3%
Average age39.8
Estimated audience size361,654

Audience persona

The typical Hinterland fan in United States is more female, around 39.8 years old, with strong DIY Mentality tendencies and a notable affinity for Mad About You.

Top regions in United States

Top regions ranked by reach for Hinterland in United States
RegionReachAffinity
Iowa36,49812.25×
California20,2900.51×
Wisconsin20,1353.7×
Illinois13,4781.12×
Texas13,2810.43×
New York12,3420.61×
Minnesota10,1941.97×
Florida8,6860.35×
Nebraska7,0843.91×
Missouri6,6461.14×
Oregon5,8261.41×
Pennsylvania5,8090.48×
Michigan5,6150.59×
Washington5,5280.76×
North Carolina5,3130.49×
Ohio5,2550.47×
Colorado4,9980.88×
Virginia4,7900.54×
Massachusetts4,7640.67×
Georgia4,7440.43×
Tennessee3,9980.55×
Indiana3,7800.57×
New Jersey3,7080.4×
Arizona3,5280.48×
Maryland2,9160.47×
Kansas2,7720.97×
Kentucky2,3410.52×
Connecticut2,2420.62×
Alabama2,1570.43×
Oklahoma2,1490.54×
Utah2,1000.65×
South Carolina2,0880.38×
Louisiana1,7850.38×
Arkansas1,6500.55×
Nevada1,4590.42×
South Dakota1,3481.61×
Mississippi9770.33×
Idaho9730.54×
Washington, District of Columbia9420.87×
Maine9420.73×
New Hampshire7780.55×
New Mexico7760.43×
Montana6580.66×
West Virginia6540.39×
Vermont6431.01×
North Dakota6380.86×
Rhode Island6190.54×
Hawaii5260.34×
Alaska4930.64×
Delaware3520.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hinterland audience
BrandAffinityCategory
Mad About You2.87×Movies & TV
Julio Cesar Chavez Jr.1.5×Sports
Jumia3.41×Fashion & Accessoires
Darlene Love2.15×Movies & TV
Isabela (province)1.59×
WAOW1.95×Movies & TV
Bulacan1.82×Travel & Leisure
Bruklinas1.58×Travel & Leisure
Igor Stravinsky1.76×Music & Radio
VoIP gateway1.66×Technology & Electronics
The Finder (U.S. TV series)1.93×Movies & TV
100 metres hurdles1.69×Sports
Glucose Buddy1.55×Health
Davao Region1.75×Travel & Leisure
Gran Chaco1.6×Travel & Leisure
WKMG-TV1.75×Movies & TV
Lacey Turner1.93×Movies & TV
Church Community Builder1.7×Technology & Electronics
Church Community Builder1.67×Technology & Electronics
Las Terrenas1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hinterland audience
TraitClusterScore
DIY MentalityTHRILL1.31
Career OrientationPOWER1.22
ExtroversionTHRILL1.16
Sports ActivityPOWER1.16
SustainabilityBALANCE1.15
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Hinterland
CountryShare
United States17.8%
Italy17.7%
Brazil14.4%

See Hinterland audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Hinterland have in United States?

Hinterland has an estimated audience of 361,654 people in United States, concentrated in Iowa and California.

What is the gender split and age of Hinterland fans?

57.7% of Hinterland fans are female, 42.3% are male, with an average age of 39.8 years.

Which brands do Hinterland fans like most?

Hinterland fans show strongest brand affinity for Mad About You (2.87×), Julio Cesar Chavez Jr. (1.5×), and Jumia (3.41×) over the country average.

Where do Hinterland fans live in United States?

Hinterland fans in United States are most concentrated in Iowa (reach 36,498), California (reach 20,290), and Wisconsin (reach 20,135). These three regions account for the largest share of the active audience.

What other brands do Hinterland fans also like?

Beyond Hinterland itself, the audience over-indexes on Julio Cesar Chavez Jr. (1.5×), Jumia (3.41×), Darlene Love (2.15×), and Isabela (province) (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hinterland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.