Rascasse Audience Intelligence

IMG Models Target Market in United States

A data profile of the people who buy, follow and care about IMG Models in United States — modelled from more than twelve digital signal sources. IMG Models has an estimated audience of 605,742 people in United States.

#3373among Brand in United States#1218in Fashion & Accessoires

The average IMG Models fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IMG Models profile in United States.

Audience size
606K
in United States
Gender
44.1%♀
55.9% male
Age
32.3
average years
Country rank
#32621
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of IMG Models

44.1% are female, 55.9% are male, average age 32.3.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for IMG Models audience in United States
MetricValue
Female44.1%
Male55.9%
Average age32.3
Estimated audience size605,742
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the IMG Models audience in United States
Age bracketShare%
16-1934%
20-2928%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

38.3%

of the worldwide IMG Models audience comes from United States.

Worldwide audience distribution share by country for IMG Models
CountryShare
United States38.3%
United Kingdom9.5%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IMG Models audience in United States is strongest.

Fig. 05

Top regions by affinity

IMG Models customers by region in United States
#RegionReachAffinity×
01New York~100K3.43×
02California~100K1.78×
03New Jersey~30K1.78×
04Connecticut~9K1.51×
05Massachusetts~20K1.35×
06Washington, District of Columbia~2K1.35×
07Florida~50K1.32×
08Maryland~10K1.25×
09Georgia~20K1.22×
10Nevada~7K1.14×
11Virginia~20K1.13×
12Rhode Island~2K1.13×
13Pennsylvania~20K1.05×
14North Carolina~20K1.04×
15Hawaii~3K1.04×
16Texas~50K0.99×
17Illinois~20K0.98×
18Washington~10K0.98×
19Delaware~2K0.97×
20New Hampshire~2K0.96×
21Alaska~1K0.96×
22Vermont~1K0.96×
23Montana~2K0.95×
24Minnesota~8K0.94×
25Tennessee~10K0.93×
26Louisiana~7K0.93×
27Maine~2K0.93×
28North Dakota~1K0.93×
29Michigan~10K0.92×
30Arizona~10K0.92×
31South Carolina~8K0.92×
32Oregon~6K0.91×
33South Dakota~1K0.91×
34Utah~5K0.90×
35Idaho~3K0.87×
36West Virginia~2K0.87×
37Colorado~8K0.86×
38Mississippi~4K0.86×
39New Mexico~3K0.86×
40Indiana~9K0.85×
41Alabama~7K0.85×
42Kentucky~6K0.85×
43Nebraska~3K0.85×
44Ohio~20K0.84×
45Missouri~8K0.83×
46Arkansas~4K0.83×
47Kansas~4K0.83×
48Oklahoma~5K0.81×
49Iowa~4K0.80×
50Wisconsin~7K0.76×
Fig. 06

Affinity by region

Affinity by region — IMG Models, United States
0.76×1.00×3.43×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for IMG Models. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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