IMG Models Audience in United States
IMG Models has an estimated audience of 605,156 people in United States. 44.1% are female, 55.9% are male, average age 32.3. Top regions: California, New York, Florida.
The average IMG Models fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Demographically, the IMG Models audience skews more male with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Fashion & Accessoires · Type: Brand
Demographics of IMG Models fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 32.3 |
| Estimated audience size | 605,156 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 125,998 | 1.89× |
| New York | 122,479 | 3.62× |
| Florida | 58,600 | 1.43× |
| Texas | 53,917 | 1.04× |
| New Jersey | 28,279 | 1.84× |
| Georgia | 24,661 | 1.32× |
| Pennsylvania | 22,104 | 1.08× |
| Illinois | 21,391 | 1.06× |
| North Carolina | 20,233 | 1.11× |
| Virginia | 17,540 | 1.19× |
| Massachusetts | 17,395 | 1.46× |
| Ohio | 15,939 | 0.85× |
| Michigan | 15,130 | 0.96× |
| Maryland | 13,786 | 1.32× |
| Washington | 12,553 | 1.03× |
| Arizona | 11,453 | 0.93× |
| Tennessee | 11,438 | 0.94× |
| Connecticut | 9,648 | 1.59× |
| Indiana | 9,282 | 0.84× |
| South Carolina | 8,769 | 0.96× |
| Minnesota | 8,309 | 0.96× |
| Missouri | 7,917 | 0.81× |
| Colorado | 7,860 | 0.82× |
| Louisiana | 7,595 | 0.97× |
| Nevada | 6,973 | 1.19× |
| Alabama | 6,270 | 0.74× |
| Oregon | 6,148 | 0.89× |
| Wisconsin | 5,862 | 0.64× |
| Kentucky | 5,857 | 0.77× |
| Utah | 4,805 | 0.89× |
| Oklahoma | 4,201 | 0.63× |
| Mississippi | 3,385 | 0.68× |
| Arkansas | 3,150 | 0.63× |
| Kansas | 3,073 | 0.64× |
| Iowa | 2,917 | 0.59× |
| Washington, District of Columbia | 2,772 | 1.52× |
| Hawaii | 2,700 | 1.04× |
| Rhode Island | 2,170 | 1.13× |
| Nebraska | 2,093 | 0.69× |
| New Mexico | 2,029 | 0.67× |
| Idaho | 1,905 | 0.63× |
| New Hampshire | 1,864 | 0.78× |
| West Virginia | 1,796 | 0.64× |
| Maine | 1,693 | 0.78× |
| Delaware | 1,232 | 0.74× |
| Alaska | 1,062 | 0.82× |
| Montana | 1,042 | 0.62× |
| Vermont | 781 | 0.74× |
| North Dakota | 779 | 0.63× |
| South Dakota | 743 | 0.53× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4 |
| Sustainability | BALANCE | 1.92 |
| Early Adopter Mentality | POWER | 1.89 |
| Pet Ownership | JOY | 1.81 |
| Design Affinity | PREMIUM | 1.81 |
| Community Orientation | OPEN | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| United Kingdom | 9.6% |
| Germany | 8.2% |
See IMG Models audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
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- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for IMG Models. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.