Rascasse Audience Intelligence

Instant Gaming Target Market in United States

A data profile of the people who buy, follow and care about Instant Gaming in United States — modelled from more than twelve digital signal sources. Instant Gaming has an estimated audience of 308,986 people in United States.

#4928among Brand in United States#1100in Games

The average Instant Gaming fan in United States is 27.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Instant Gaming profile in United States.

Audience size
309K
in United States
Gender
28.3%♀
71.7% male
Age
27.2
average years
Country rank
#47615
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Instant Gaming

28.3% are female, 71.7% are male, average age 27.2.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Instant Gaming audience in United States
MetricValue
Female28.3%
Male71.7%
Average age27.2
Estimated audience size308,986
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Instant Gaming audience in United States
Age bracketShare%
16-1957%
20-2920%
30-3910%
40-498%
50+5%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Instant Gaming audience comes from United States.

Worldwide audience distribution share by country for Instant Gaming
CountryShare
France25.9%
Germany20.8%
Italy14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Instant Gaming audience in United States is strongest.

Fig. 05

Top regions by affinity

Instant Gaming customers by region in United States
#RegionReachAffinity×
01Florida~30K1.39×
02Washington, District of Columbia~1K1.36×
03Indiana~7K1.25×
04Oklahoma~4K1.25×
05Kentucky~5K1.22×
06Alaska<1K1.21×
07Mississippi~3K1.20×
08Utah~3K1.17×
09Texas~30K1.16×
10New York~20K1.16×
11Georgia~10K1.16×
12Nevada~3K1.16×
13Arkansas~3K1.16×
14Idaho~2K1.15×
15Louisiana~4K1.10×
16West Virginia~2K1.09×
17Washington~7K1.07×
18Kansas~3K1.07×
19Tennessee~7K1.06×
20Oregon~4K1.05×
21Alabama~4K1.03×
22Ohio~10K1.02×
23Virginia~8K1.02×
24Missouri~5K1.02×
25North Carolina~9K1.00×
26Maryland~5K1.00×
27Pennsylvania~10K0.96×
28South Carolina~4K0.96×
29Wyoming<1K0.96×
30Michigan~8K0.95×
31New Jersey~7K0.94×
32Arizona~6K0.94×
33Nebraska~1K0.93×
34New Hampshire~1K0.93×
35California~30K0.92×
36Illinois~9K0.91×
37Connecticut~3K0.90×
38Rhode Island<1K0.89×
39New Mexico~1K0.88×
40Delaware<1K0.88×
41South Dakota<1K0.88×
42Iowa~2K0.87×
43North Dakota<1K0.87×
44Wisconsin~4K0.86×
45Colorado~4K0.85×
46Minnesota~4K0.84×
47Maine<1K0.84×
48Montana<1K0.81×
49Massachusetts~5K0.79×
50Hawaii~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Instant Gaming, United States
0.78×1.00×1.39×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Instant Gaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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