Instant Gaming Audience in United States
Instant Gaming has an estimated audience of 306,254 people in United States. 28.3% are female, 71.7% are male, average age 27.2. Top regions: California, Texas, Florida.
The average Instant Gaming fan in United States is 27.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Instant Gaming audience skews more male with an average age of 27.2, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite.
Demographics of Instant Gaming fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 27.2 |
| Estimated audience size | 306,254 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 31,970 | 0.95× |
| Texas | 30,803 | 1.17× |
| Florida | 29,153 | 1.41× |
| New York | 19,026 | 1.11× |
| Georgia | 11,270 | 1.19× |
| Ohio | 10,259 | 1.09× |
| Pennsylvania | 10,033 | 0.97× |
| Illinois | 9,842 | 0.96× |
| North Carolina | 9,594 | 1.04× |
| Indiana | 8,520 | 1.52× |
| Michigan | 8,022 | 1× |
| Virginia | 7,828 | 1.05× |
| New Jersey | 7,531 | 0.97× |
| Washington | 6,662 | 1.08× |
| Tennessee | 6,311 | 1.03× |
| Maryland | 5,592 | 1.06× |
| Arizona | 5,475 | 0.88× |
| Missouri | 5,139 | 1.04× |
| Kentucky | 4,760 | 1.24× |
| Louisiana | 4,600 | 1.16× |
| South Carolina | 4,499 | 0.98× |
| Massachusetts | 4,418 | 0.73× |
| Oklahoma | 4,322 | 1.27× |
| Colorado | 4,113 | 0.85× |
| Alabama | 4,050 | 0.95× |
| Wisconsin | 3,963 | 0.86× |
| Minnesota | 3,763 | 0.86× |
| Oregon | 3,756 | 1.07× |
| Nevada | 3,384 | 1.14× |
| Utah | 3,374 | 1.23× |
| Mississippi | 2,942 | 1.17× |
| Arkansas | 2,752 | 1.09× |
| Connecticut | 2,695 | 0.88× |
| Kansas | 2,477 | 1.03× |
| Iowa | 2,270 | 0.9× |
| Idaho | 1,697 | 1.1× |
| Washington, District of Columbia | 1,506 | 1.64× |
| West Virginia | 1,477 | 1.04× |
| New Mexico | 1,334 | 0.87× |
| Nebraska | 1,304 | 0.85× |
| New Hampshire | 1,124 | 0.93× |
| Hawaii | 976 | 0.74× |
| Rhode Island | 831 | 0.85× |
| Alaska | 765 | 1.17× |
| Maine | 728 | 0.66× |
| Delaware | 667 | 0.79× |
| Montana | 560 | 0.66× |
| South Dakota | 526 | 0.74× |
| North Dakota | 499 | 0.79× |
| Vermont | 322 | 0.6× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.63 |
| Risk Appetite | THRILL | 1.53 |
| Early Adopter Mentality | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.43 |
| Urban Lifestyle | OPEN | 1.26 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 26.0% |
| Germany | 20.5% |
| Italy | 14.7% |
See Instant Gaming audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Instant Gaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.