Instant Gaming Audience in United States

Instant Gaming has an estimated audience of 306,254 people in United States. 28.3% are female, 71.7% are male, average age 27.2. Top regions: California, Texas, Florida.
The average Instant Gaming fan in United States is 27.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Games · Type: Brand
Demographics of Instant Gaming fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 27.2 |
| Estimated audience size | 306,254 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 31,969 | 0.95× |
| Texas | 30,802 | 1.17× |
| Florida | 29,152 | 1.41× |
| New York | 19,025 | 1.11× |
| Georgia | 11,270 | 1.19× |
| Ohio | 10,259 | 1.09× |
| Pennsylvania | 10,032 | 0.97× |
| Illinois | 9,841 | 0.96× |
| North Carolina | 9,593 | 1.04× |
| Indiana | 8,520 | 1.52× |
| Michigan | 8,021 | 1.0× |
| Virginia | 7,827 | 1.05× |
| New Jersey | 7,530 | 0.97× |
| Washington | 6,661 | 1.08× |
| Tennessee | 6,311 | 1.03× |
| Maryland | 5,591 | 1.06× |
| Arizona | 5,475 | 0.88× |
| Missouri | 5,138 | 1.04× |
| Kentucky | 4,759 | 1.24× |
| Louisiana | 4,600 | 1.16× |
| South Carolina | 4,499 | 0.98× |
| Massachusetts | 4,418 | 0.73× |
| Oklahoma | 4,321 | 1.27× |
| Colorado | 4,113 | 0.85× |
| Alabama | 4,050 | 0.95× |
| Wisconsin | 3,963 | 0.86× |
| Minnesota | 3,763 | 0.86× |
| Oregon | 3,755 | 1.07× |
| Nevada | 3,384 | 1.14× |
| Utah | 3,373 | 1.23× |
| Mississippi | 2,942 | 1.17× |
| Arkansas | 2,752 | 1.09× |
| Connecticut | 2,694 | 0.88× |
| Kansas | 2,476 | 1.03× |
| Iowa | 2,269 | 0.9× |
| Idaho | 1,696 | 1.1× |
| Washington, District of Columbia | 1,506 | 1.64× |
| West Virginia | 1,476 | 1.04× |
| New Mexico | 1,334 | 0.87× |
| Nebraska | 1,303 | 0.85× |
| New Hampshire | 1,123 | 0.93× |
| Hawaii | 976 | 0.74× |
| Rhode Island | 831 | 0.85× |
| Alaska | 765 | 1.17× |
| Maine | 728 | 0.66× |
| Delaware | 667 | 0.79× |
| Montana | 559 | 0.66× |
| South Dakota | 525 | 0.74× |
| North Dakota | 499 | 0.79× |
| Vermont | 322 | 0.6× |
Worldwide distribution
| Country | Share |
|---|---|
| France | 25.3% |
| Germany | 19.9% |
| Italy | 14.2% |
See Instant Gaming audiences in other countries
More Games audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Instant Gaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.