Isthmus (newspaper) Audience in United States

Isthmus (newspaper) logo

Isthmus (newspaper) has an estimated audience of 427,043 people in United States. 60.3% are female, 39.7% are male, average age 42.6. Top regions: California, Texas, Wisconsin. Top brand affinities: Mad About You, Necktie, Julio Cesar Chavez Jr., Igor Stravinsky, Catania.

The average Isthmus (newspaper) fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Wisconsin. Top brand affinities include Mad About You, Necktie, Julio Cesar Chavez Jr., with strongest over-indexing on Mad About You (11.43× the country average). Demographically, the Isthmus (newspaper) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Isthmus (newspaper) fans

Demographic split for Isthmus (newspaper) audience in United States
MetricValue
Female60.3%
Male39.7%
Average age42.6
Estimated audience size427,043

Audience persona

The typical Isthmus (newspaper) fan in United States is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Mad About You.

Top regions in United States

Top regions ranked by reach for Isthmus (newspaper) in United States
RegionReachAffinity
California47,7111.02×
Texas42,3841.15×
Wisconsin27,6044.3×
Florida23,3690.81×
New York23,3230.98×
Illinois14,7281.04×
Pennsylvania14,6711.02×
Georgia11,8790.9×
Washington11,4831.34×
North Carolina11,2740.88×
Ohio11,1350.85×
Virginia10,9591.05×
Michigan10,2660.92×
New Jersey9,1490.84×
Massachusetts8,7301.04×
Tennessee8,1130.95×
Missouri7,0971.03×
Indiana7,0270.9×
Arizona6,9970.8×
Maryland6,8180.93×
Minnesota6,8081.11×
Alabama6,1871.04×
Colorado5,9700.89×
South Carolina5,7060.89×
Louisiana5,3560.97×
Oregon5,2261.07×
Kentucky4,5400.85×
Oklahoma4,5370.96×
Connecticut4,3141.01×
Utah3,5060.92×
Kansas3,2940.98×
Nevada3,1370.76×
Iowa3,0880.88×
Arkansas2,9200.83×
Mississippi2,5070.71×
Idaho2,0030.94×
Hawaii1,9611.07×
West Virginia1,9330.97×
Nebraska1,9260.9×
Maine1,5881.04×
New Hampshire1,5850.94×
New Mexico1,4790.69×
Washington, District of Columbia1,2560.98×
Rhode Island1,1630.86×
North Dakota1,0021.14×
Alaska9871.08×
South Dakota8960.91×
Montana8840.75×
Delaware8020.68×
Vermont6960.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Isthmus (newspaper) audience
BrandAffinityCategory
Mad About You11.43×Movies & TV
Necktie2.29×Fashion & Accessoires
Julio Cesar Chavez Jr.1.57×Sports
Igor Stravinsky2.06×Music & Radio
Catania1.58×Travel & Leisure
WFLA-TV1.85×Movies & TV
Aleksander Barkov, Jr.1.51×Sports
100 metres hurdles2.09×Sports
Perris, California1.6×Travel & Leisure
Buddy Brown1.82×Music & Radio
Canino1.64×Travel & Leisure
Whist1.97×Games
Bruce Fairbairn4.19×Music & Radio
Asia Cruise1.87×Music & Radio
René Higuita1.62×Sports
Night Shift Nurses1.77×Literature
Jon Brion1.51×Music & Radio
Faculty of Engineering - Cairo university1.88×Business & Career
James Booker2.09×Music & Radio
Lydia Cacho2.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Isthmus (newspaper) audience
TraitClusterScore
MindfulnessBALANCE1.23
SustainabilityBALANCE1.21
LGBTQ+ IdentityOPEN1.2
Healthy LifestyleBALANCE1.13
Early Adopter MentalityPOWER1.09
Community OrientationOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Isthmus (newspaper)
CountryShare
United States68.1%
Germany30.7%
Italy1.2%

See Isthmus (newspaper) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Isthmus (newspaper) have in United States?

Isthmus (newspaper) has an estimated audience of 427,043 people in United States, concentrated in California and Texas.

What is the gender split and age of Isthmus (newspaper) fans?

60.3% of Isthmus (newspaper) fans are female, 39.7% are male, with an average age of 42.6 years.

Which brands do Isthmus (newspaper) fans like most?

Isthmus (newspaper) fans show strongest brand affinity for Mad About You (11.43×), Necktie (2.29×), and Julio Cesar Chavez Jr. (1.57×) over the country average.

Where do Isthmus (newspaper) fans live in United States?

Isthmus (newspaper) fans in United States are most concentrated in California (reach 47,711), Texas (reach 42,384), and Wisconsin (reach 27,604). These three regions account for the largest share of the active audience.

What other brands do Isthmus (newspaper) fans also like?

Beyond Isthmus (newspaper) itself, the audience over-indexes on Necktie (2.29×), Julio Cesar Chavez Jr. (1.57×), Igor Stravinsky (2.06×), and Catania (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Isthmus (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.