Johnson City, Tennessee Audience in United States

Johnson City, Tennessee logo

Johnson City, Tennessee has an estimated audience of 634,131 people in United States. 62.4% are female, 37.6% are male, average age 40.7. Top regions: Tennessee, North Carolina, Florida. Top brand affinities: Gauri Khan, Ural Mountains, JBS USA, Roy Wood, Jr., Cake Craft and Decoration.

The average Johnson City, Tennessee fan in United States is 40.7 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, North Carolina, Florida. Top brand affinities include Gauri Khan, Ural Mountains, JBS USA, with strongest over-indexing on Gauri Khan (4.6× the country average). Demographically, the Johnson City, Tennessee audience skews more female with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Johnson City, Tennessee fans

Demographic split for Johnson City, Tennessee audience in United States
MetricValue
Female62.4%
Male37.6%
Average age40.7
Estimated audience size634,131

Audience persona

The typical Johnson City, Tennessee fan in United States is more female, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Gauri Khan.

Top regions in United States

Top regions ranked by reach for Johnson City, Tennessee in United States
RegionReachAffinity
Tennessee142,09711.17×
North Carolina52,1092.73×
Florida43,3681.01×
Georgia29,3981.5×
Texas27,4770.5×
California23,4940.34×
Virginia22,8151.48×
South Carolina19,7352.07×
Kentucky19,0312.39×
Ohio16,6840.85×
New York16,4130.46×
Illinois15,5000.73×
Alabama12,6321.43×
Pennsylvania12,3370.58×
Indiana10,9310.94×
Michigan9,3110.56×
Missouri7,3900.72×
Mississippi6,7791.3×
Colorado6,6590.67×
Maryland6,3150.58×
Louisiana6,3000.77×
New Jersey6,0390.37×
Arizona5,9660.46×
Arkansas5,9521.14×
Wisconsin5,8540.61×
Washington5,3620.42×
Massachusetts5,0990.41×
West Virginia4,7341.6×
Minnesota4,6840.52×
Oregon3,6730.51×
Oklahoma3,3450.47×
Iowa3,2140.62×
Kansas2,9610.59×
Connecticut2,9450.46×
Utah2,5020.44×
Nevada2,4830.4×
Nebraska1,8150.57×
Idaho1,7310.54×
New Hampshire1,5450.62×
North Dakota1,3721.05×
New Mexico1,3690.43×
Maine1,3270.58×
Washington, District of Columbia1,3120.69×
Montana1,1660.66×
South Dakota9660.66×
Alaska9540.7×
Vermont9100.82×
Delaware7880.45×
Rhode Island7830.39×
Wyoming7200.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johnson City, Tennessee audience
BrandAffinityCategory
Gauri Khan4.6×Movies & TV
Ural Mountains1.53×Travel & Leisure
JBS USA1.77×Food & Beverages
Roy Wood, Jr.1.7×Movies & TV
Cake Craft and Decoration1.84×Food & Beverages
Bus Driver (video game)1.55×Games
Jbc2.6×Kids & Family
William F. Buckley, Jr.1.72×
Junior Chamber International1.77×Politics & Society
Rhodiola1.52×Health
Jamnalal Bajaj Institute of Management Studies1.87×Business & Career
J. B. Holmes1.84×Sports
Piedmont College1.56×
Urla, İzmir1.7×Travel & Leisure
Tonight with Boy Abunda1.63×Movies & TV
JCLU Forever1.51×Fashion & Accessoires
JBTALKS1.6×
JBK Horse Shows1.66×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johnson City, Tennessee audience
TraitClusterScore
DIY MentalityTHRILL1.22
Price SensitivityPREMIUM1.18
Family OrientationCONSERVATISM1.13
Community OrientationOPEN1.12
TraditionCONSERVATISM1.11
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Johnson City, Tennessee
CountryShare
United States98.0%
Germany1.0%
Japan0.2%

See Johnson City, Tennessee audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Johnson City, Tennessee have in United States?

Johnson City, Tennessee has an estimated audience of 634,131 people in United States, concentrated in Tennessee and North Carolina.

What is the gender split and age of Johnson City, Tennessee fans?

62.4% of Johnson City, Tennessee fans are female, 37.6% are male, with an average age of 40.7 years.

Which brands do Johnson City, Tennessee fans like most?

Johnson City, Tennessee fans show strongest brand affinity for Gauri Khan (4.6×), Ural Mountains (1.53×), and JBS USA (1.77×) over the country average.

Where do Johnson City, Tennessee fans live in United States?

Johnson City, Tennessee fans in United States are most concentrated in Tennessee (reach 142,097), North Carolina (reach 52,109), and Florida (reach 43,368). These three regions account for the largest share of the active audience.

What other brands do Johnson City, Tennessee fans also like?

Beyond Johnson City, Tennessee itself, the audience over-indexes on Ural Mountains (1.53×), JBS USA (1.77×), Roy Wood, Jr. (1.7×), and Cake Craft and Decoration (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnson City, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.