Kali Uchis Audience in United States

Kali Uchis logo

Kali Uchis has an estimated audience of 4,044,255 people in United States. 55.3% are female, 44.7% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Vocal harmony, Grinch, Historic site, Elsword.

The average Kali Uchis fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Vocal harmony, Grinch, with strongest over-indexing on Combat sport (1.8× the country average). Demographically, the Kali Uchis audience skews more female with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Kali Uchis fans

Demographic split for Kali Uchis audience in United States
MetricValue
Female55.3%
Male44.7%
Average age35.0
Estimated audience size4,044,255

Audience persona

The typical Kali Uchis fan in United States is more female, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Kali Uchis in United States
RegionReachAffinity
California1,024,7862.3×
Texas664,7961.91×
Florida340,9341.25×
New York328,7391.45×
Illinois196,6311.46×
Arizona181,1122.19×
Georgia170,4851.37×
North Carolina149,1991.23×
Virginia127,9021.3×
New Jersey123,6141.2×
Pennsylvania113,7930.84×
Washington103,7621.28×
Maryland94,3641.36×
Ohio93,5810.75×
Michigan86,1230.81×
Massachusetts74,4070.93×
Nevada70,5481.8×
Colorado70,2041.1×
Tennessee69,9840.86×
Indiana66,0400.89×
Alabama56,8961.01×
South Carolina53,3050.88×
Missouri51,9060.8×
Oregon51,3491.11×
Louisiana47,9700.92×
Minnesota43,9100.76×
Connecticut43,8391.08×
Oklahoma43,4710.97×
Wisconsin42,9080.71×
Utah35,6730.98×
Kentucky34,7840.69×
Arkansas29,2610.88×
New Mexico29,1181.44×
Kansas29,0300.91×
Mississippi23,9520.72×
Iowa21,5120.65×
Hawaii17,3641×
Nebraska16,4320.81×
Idaho15,3740.76×
Washington, District of Columbia14,5981.2×
Rhode Island11,4740.89×
Delaware9,2390.83×
West Virginia8,6920.46×
New Hampshire8,4790.53×
Maine6,8830.48×
Alaska6,8100.79×
Montana5,4680.49×
South Dakota4,9350.53×
North Dakota4,2340.51×
Vermont3,3030.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kali Uchis audience
BrandAffinityCategory
Combat sport1.8×Sports
Vocal harmony4.2×Music & Radio
Grinch3.55×Movies & TV
Historic site3.57×Arts & Culture
Elsword13.5×Games
Goop4.31×Internet & Social Media
Staycation2.64×Home & Garden
Bank account1.91×Business & Career
JDSU2.23×Business & Career
Mathcore4.39×Music & Radio
Governor of Michigan3.94×Politics & Society
Fairy godmother3.75×Literature
Noodle (Gorillaz)1.8×Music & Radio
Home staging2.59×Home & Garden
No Escape (1994 film)5.43×Movies & TV
TV Fanatic4.69×Movies & TV
Hipster4.16×Politics & Society
Nebraska Cornhuskers football1.56×Sports
UK garage2.35×Music & Radio
La Jolla3.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kali Uchis audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Early Adopter MentalityPOWER1.22
Luxury OrientationPREMIUM1.15
Social Media UsageJOY1.12
MindfulnessBALANCE1.08
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Kali Uchis
CountryShare
United States54.4%
Mexico6.8%
Brazil5.4%

See Kali Uchis audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Kali Uchis have in United States?

Kali Uchis has an estimated audience of 4,044,255 people in United States, concentrated in California and Texas.

What is the gender split and age of Kali Uchis fans?

55.3% of Kali Uchis fans are female, 44.7% are male, with an average age of 35.0 years.

Which brands do Kali Uchis fans like most?

Kali Uchis fans show strongest brand affinity for Combat sport (1.8×), Vocal harmony (4.2×), and Grinch (3.55×) over the country average.

Where do Kali Uchis fans live in United States?

Kali Uchis fans in United States are most concentrated in California (reach 1,024,786), Texas (reach 664,796), and Florida (reach 340,934). These three regions account for the largest share of the active audience.

What other brands do Kali Uchis fans also like?

Beyond Kali Uchis itself, the audience over-indexes on Vocal harmony (4.2×), Grinch (3.55×), Historic site (3.57×), and Elsword (13.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kali Uchis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.