Rascasse Audience Intelligence

Kali Uchis Audience in United States

Kali Uchis has an estimated audience of 4.2M people in United States.

#49among Singer-songwriter in United States
#952among people in United States#650in Music & Radio

The average Kali Uchis fan in United States is 33.8 years old, more female, and lives primarily in California.

By number of fans, Kali Uchis ranks #49 among the 7768 objects in Singer-songwriter in United States.

Its fans are 3.1 years younger than the group average of 36.9.

Women make up 55.9% of the fan base, 2.0 percentage points fewer than the group average.

Compared with the other 7767 objects in Singer-songwriter, Kali Uchis fans stand out for their interest in Teyana Taylor, Cardi B and Curly Hair.

Most fans live in California, Texas, New York.

Top affinities include Teyana Taylor, Cardi B, Curly Hair, with strongest over-indexing on Teyana Taylor (3.95× the country average).

Demographically, the Kali Uchis audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

The typical Kali Uchis fan in United States is more female, around 33.8 years old, with strong Mindfulness tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
55.9%♀
44.1% male
Age
33.8
average years
Country rank
#7891
among all objects in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kali Uchis fans

55.9% are female, 44.1% are male, average age 33.8.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Kali Uchis audience in United States
MetricValue
Female55.9%
Male44.1%
Average age33.8
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Kali Uchis audience in United States
Age bracketShare%
16-2437%
25-3422%
35-4416%
45-5414%
55+12%
Fig. 04

Worldwide distribution

53.1%

of the worldwide Kali Uchis audience comes from United States.

Worldwide audience distribution share by country for Kali Uchis
CountryShare
United States53.1%
Mexico8.4%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kali Uchis fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~60K2.44×
02California~1M2.23×
03Arizona~200K2.17×
04Texas~500K1.85×
05Nevada~70K1.72×
06Maryland~100K1.53×
07Illinois~200K1.45×
08Georgia~200K1.39×
09Arkansas~50K1.36×
10North Carolina~200K1.31×
11New York~300K1.30×
12Virginia~100K1.30×
13Washington~100K1.25×
14Oregon~70K1.23×
15Washington, District of Columbia~10K1.23×
16Florida~300K1.20×
17New Jersey~100K1.20×
18Colorado~80K1.08×
19Connecticut~50K1.05×
20Alabama~60K1.02×
21Hawaii~20K1.02×
22Utah~40K0.99×
23Massachusetts~90K0.97×
24Oklahoma~50K0.96×
25Delaware~10K0.96×
26Rhode Island~10K0.93×
27Kansas~30K0.89×
28South Carolina~60K0.88×
29Indiana~70K0.87×
30Louisiana~50K0.87×
31Pennsylvania~100K0.84×
32Tennessee~70K0.82×
33Nebraska~20K0.81×
34Missouri~60K0.78×
35Idaho~20K0.78×
36Alaska~7K0.78×
37Michigan~90K0.75×
38Minnesota~50K0.72×
39Wisconsin~50K0.71×
40Mississippi~30K0.71×
41Ohio~100K0.70×
42Kentucky~40K0.66×
43Iowa~30K0.66×
44South Dakota~7K0.63×
45North Dakota~6K0.60×
46Vermont~5K0.57×
47New Hampshire~9K0.56×
48Montana~8K0.56×
49West Virginia~10K0.52×
50Maine~9K0.52×
Fig. 06

Affinity by region

Affinity by region — Kali Uchis, United States
0.52×1.00×2.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kali Uchis audience vs. the country average
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV3.95×
02Cardi BMusic & Radio3.77×
03Curly HairBeauty & Wellness2.44×
04Ariana GrandeMusic & Radio2.33×
05Internet celebrityInternet & Social Media2.21×
06Spirit HalloweenKids & Family2.17×
07Anime conventionLiterature2.01×
08Natural skin careBeauty & Wellness1.96×
09Electric guitarMusic & Radio1.93×
10YouTube MusicMusic & Radio1.77×
11Millie Bobby BrownMovies & TV1.70×
12Hair careBeauty & Wellness1.64×
13StreetwearFashion & Accessoires1.64×
14Louis VuittonFashion & Accessoires1.59×
15Bass guitarMusic & Radio1.57×
16Musical instrumentMusic & Radio1.54×
17NBA FinalsSports1.54×
18Soul musicMusic & Radio1.52×
19NikeFashion & Accessoires1.51×
20ULTA BeautyBeauty & Wellness1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kali Uchis audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kali Uchis audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.20×
Early Adopter MentalityPOWER1.16×
Design AffinityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kali Uchis audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Need for SecurityCONSERVATISM0.83×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kali Uchis over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kali-uchis-10003718” · Methodology