Rascasse Audience Intelligence

Kali Uchis Audience in United States

A data profile of the people who buy, follow and care about Kali Uchis in United States — modelled from more than twelve digital signal sources. Kali Uchis has an estimated audience of 3,628,809 people in United States.

#87among Singer-songwriter in United States#1180among Person in United States#839in Music & Radio

The average Kali Uchis fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cardi B, Teyana Taylor, Curly Hair, with strongest over-indexing on Cardi B (3.77× the country average).

Demographically, the Kali Uchis audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kali Uchis fan in United States is more female, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Cardi B.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kali Uchis profile in United States.

Audience size
3.6M
in United States
Gender
55.9%♀
44.1% male
Age
33.0
average years
Country rank
#8736
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kali Uchis fans

55.9% are female, 44.1% are male, average age 33.0.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Kali Uchis audience in United States
MetricValue
Female55.9%
Male44.1%
Average age33.0
Estimated audience size3,628,809
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Kali Uchis audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3916%
40-4914%
50+12%
Fig. 04

Worldwide distribution

54.3%

of the worldwide Kali Uchis audience comes from United States.

Worldwide audience distribution share by country for Kali Uchis
CountryShare
United States54.3%
Mexico7.9%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kali Uchis audience in United States is strongest.

Fig. 05

Top regions by affinity

Kali Uchis fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K2.44×
02California~1M2.23×
03Arizona~200K2.17×
04Texas~600K1.85×
05Nevada~60K1.72×
06Maryland~100K1.53×
07Illinois~200K1.45×
08Georgia~200K1.39×
09Arkansas~40K1.36×
10North Carolina~200K1.31×
11New York~300K1.30×
12Virginia~100K1.30×
13Washington~100K1.25×
14Oregon~60K1.23×
15Washington, District of Columbia~10K1.23×
16Florida~300K1.20×
17New Jersey~100K1.20×
18Colorado~70K1.08×
19Connecticut~40K1.05×
20Alabama~60K1.02×
21Hawaii~20K1.02×
22Utah~30K0.99×
23Massachusetts~80K0.97×
24Oklahoma~40K0.96×
25Delaware~10K0.96×
26Rhode Island~10K0.93×
27Kansas~30K0.89×
28South Carolina~50K0.88×
29Indiana~60K0.87×
30Louisiana~40K0.87×
31Pennsylvania~100K0.84×
32Tennessee~60K0.82×
33Nebraska~20K0.81×
34Missouri~50K0.78×
35Idaho~20K0.78×
36Alaska~7K0.78×
37Michigan~80K0.75×
38Minnesota~40K0.72×
39Wisconsin~40K0.71×
40Mississippi~20K0.71×
41Ohio~80K0.70×
42Kentucky~30K0.66×
43Iowa~20K0.66×
44South Dakota~6K0.63×
45North Dakota~5K0.60×
46Vermont~4K0.57×
47New Hampshire~9K0.56×
48Montana~6K0.56×
49West Virginia~10K0.52×
50Maine~7K0.52×
Fig. 06

Affinity by region

Affinity by region — Kali Uchis, United States
0.52×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kali Uchis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kali Uchis audience
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV3.95×
02Cardi BMusic & Radio3.77×
03Curly HairBeauty & Wellness2.44×
04Ariana GrandeMusic & Radio2.33×
05Internet celebrityInternet & Social Media2.21×
06Spirit HalloweenKids & Family2.17×
07Anime conventionLiterature2.01×
08Natural skin careBeauty & Wellness1.96×
09Electric guitarMusic & Radio1.93×
10YouTube MusicInternet & Social Media1.77×
11ShampooBeauty & Wellness1.77×
12Lace wigBeauty & Wellness1.66×
13ReggaetonMusic & Radio1.66×
14Hair careBeauty & Wellness1.64×
15StreetwearFashion & Accessoires1.64×
16Bass guitarMusic & Radio1.57×
17Musical instrumentMusic & Radio1.54×
18NBA FinalsSports1.54×
19Soul musicMusic & Radio1.52×
20NikeFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kali Uchis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kali Uchis audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.20×
Early Adopter MentalityPOWER1.16×
Design AffinityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kali Uchis audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Need for SecurityCONSERVATISM0.83×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kali Uchis have in United States?

Kali Uchis has an estimated audience of 3,628,809 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kali Uchis fans?

55.9% of Kali Uchis fans are female, 44.1% are male, with an average age of 33.0 years.

03

Which brands do Kali Uchis fans like most?

Kali Uchis fans show strongest brand affinity for Cardi B (3.77×), Teyana Taylor (3.95×), and Curly Hair (2.44×) over the country average.

04

Where do Kali Uchis fans live in United States?

Kali Uchis fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kali Uchis fans also like?

Beyond Kali Uchis itself, the audience over-indexes on Teyana Taylor (3.95×), Curly Hair (2.44×), Soul music (1.52×), and Electric guitar (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Kali Uchis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kali Uchis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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