Keep Portland Weird Audience in United States

Keep Portland Weird logo

Keep Portland Weird has an estimated audience of 657,277 people in United States. 59.9% are female, 40.1% are male, average age 39.5. Top regions: Oregon, California, Washington. Top brand affinities: Enfamil, Mike Conley, Jr., Temple Grandin, Nasal cavity, Academy Award for Best Production Design.

The average Keep Portland Weird fan in United States is 39.5 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Washington. Top brand affinities include Enfamil, Mike Conley, Jr., Temple Grandin, with strongest over-indexing on Enfamil (2.08× the country average). Demographically, the Keep Portland Weird audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Keep Portland Weird fans

Demographic split for Keep Portland Weird audience in United States
MetricValue
Female59.9%
Male40.1%
Average age39.5
Estimated audience size657,277

Audience persona

The typical Keep Portland Weird fan in United States is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Enfamil.

Top regions in United States

Top regions ranked by reach for Keep Portland Weird in United States
RegionReachAffinity
Oregon118,03615.67×
California64,4340.89×
Washington35,9762.73×
Texas21,7960.39×
New York15,7410.43×
Florida13,4520.3×
Illinois11,4010.52×
Arizona10,6830.8×
Ohio7,3620.36×
Pennsylvania7,2930.33×
Colorado6,8200.66×
Virginia6,7110.42×
Georgia6,6940.33×
Michigan6,5320.38×
North Carolina6,4280.32×
Utah6,1681.05×
Massachusetts5,4650.42×
Nevada5,3870.85×
Minnesota5,3800.57×
Tennessee5,0020.38×
New Jersey4,7790.29×
Missouri4,6860.44×
Indiana4,4930.37×
Wisconsin4,2790.43×
Maryland3,7740.33×
Idaho3,6271.1×
South Carolina3,1930.32×
Washington, District of Columbia3,0791.56×
Alabama3,0000.33×
Oklahoma2,9530.4×
Iowa2,7880.51×
Mississippi2,7190.5×
Kentucky2,7120.33×
Hawaii2,6400.93×
Louisiana2,6190.31×
Kansas2,5910.5×
Arkansas2,4150.45×
West Virginia2,2450.73×
Alaska2,2401.59×
Connecticut1,9590.3×
Montana1,9531.07×
New Mexico1,9520.59×
South Dakota1,9271.27×
North Dakota1,8771.39×
New Hampshire1,8490.71×
Wyoming1,8161.86×
Nebraska1,8110.55×
Rhode Island1,7860.85×
Maine1,7850.76×
Vermont1,7561.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keep Portland Weird audience
BrandAffinityCategory
Enfamil2.08×Kids & Family
Mike Conley, Jr.1.97×Sports
Temple Grandin1.71×Literature
Nasal cavity1.8×Health
Academy Award for Best Production Design3.24×Movies & TV
Ayrton Senna1.77×Sports
Bus Éireann11.62×Cars & Mobility
Ural Mountains2.04×Travel & Leisure
Igor Stravinsky2.77×Music & Radio
Bulacan2.02×Travel & Leisure
Cadena SER1.84×Music & Radio
Perris, California2.12×Travel & Leisure
George Mikan1.88×Sports
The Radiators (American band)2.8×Music & Radio
Canino2.44×Travel & Leisure
Bruklinas1.5×Travel & Leisure
JcrOffroad1.98×Shopping
Dalit1.79×Politics & Society
Keynote (presentation software)2.23×Technology & Electronics
Monroe Carell Jr. Children's Hospital at Vanderbilt1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keep Portland Weird audience
TraitClusterScore
MindfulnessBALANCE1.49
ExtroversionTHRILL1.42
IndividualismJOY1.39
Community OrientationOPEN1.24
Sports ActivityPOWER1.18
Pet OwnershipJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Keep Portland Weird
CountryShare
United States99.0%
United Kingdom0.8%
Germany0.1%

See Keep Portland Weird audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Keep Portland Weird have in United States?

Keep Portland Weird has an estimated audience of 657,277 people in United States, concentrated in Oregon and California.

What is the gender split and age of Keep Portland Weird fans?

59.9% of Keep Portland Weird fans are female, 40.1% are male, with an average age of 39.5 years.

Which brands do Keep Portland Weird fans like most?

Keep Portland Weird fans show strongest brand affinity for Enfamil (2.08×), Mike Conley, Jr. (1.97×), and Temple Grandin (1.71×) over the country average.

Where do Keep Portland Weird fans live in United States?

Keep Portland Weird fans in United States are most concentrated in Oregon (reach 118,036), California (reach 64,434), and Washington (reach 35,976). These three regions account for the largest share of the active audience.

What other brands do Keep Portland Weird fans also like?

Beyond Keep Portland Weird itself, the audience over-indexes on Mike Conley, Jr. (1.97×), Temple Grandin (1.71×), Nasal cavity (1.8×), and Academy Award for Best Production Design (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keep Portland Weird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.