Rascasse Audience Intelligence

Keo Audience in United States

Keo has an estimated audience of 112K people in United States.

#1543among Singer-songwriter in United States
#19462among people in United States#11565in Music & Radio

The average Keo fan in United States is 41.9 years old, more female, and lives primarily in Oklahoma.

Its fans are 4.1 years older than the group average of 37.8.

Women make up 71.0% of the fan base, 13.1 percentage points more than the group average.

Compared with the other 7686 objects in Singer-songwriter, Keo fans stand out for their interest in Mineral water, Robert Redford and Nostalgia.

Most fans live in Oklahoma, California, Arkansas.

Top affinities include Mineral water, Robert Redford, Nostalgia, with strongest over-indexing on Mineral water (2.8× the country average).

Demographically, the Keo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Keo fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Mineral water.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
112K
in United States
Gender
71.0%♀
29.0% male
Age
41.9
average years
Country rank
#75076
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Keo fans

71.0% are female, 29.0% are male, average age 41.9.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Keo audience in United States
MetricValue
Female71.0%
Male29.0%
Average age41.9
Estimated audience size112K
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Keo audience in United States
Age bracketShare%
16-2412%
25-3419%
35-4422%
45-5428%
55+19%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Keo audience comes from United States.

Worldwide audience distribution share by country for Keo
CountryShare
Turkey18.9%
United States16.9%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Keo fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K18.33×
02Arkansas~5K5.01×
03South Dakota<1K1.53×
04Alaska<1K0.94×
05Wyoming<1K0.94×
06North Dakota<1K0.93×
07Vermont<1K0.93×
08Montana<1K0.92×
09Delaware<1K0.92×
10Maine<1K0.91×
11Rhode Island<1K0.91×
12West Virginia<1K0.89×
13Washington, District of Columbia<1K0.88×
14Nebraska<1K0.86×
15Mississippi<1K0.85×
16Tennessee~2K0.82×
17Georgia~3K0.80×
18Indiana~2K0.80×
19Kansas<1K0.80×
20Iowa<1K0.79×
21Connecticut<1K0.78×
22Utah<1K0.78×
23Nevada<1K0.78×
24Louisiana~1K0.75×
25Oregon~1K0.74×
26South Carolina~1K0.71×
27Wisconsin~1K0.70×
28Minnesota~1K0.69×
29Maryland~1K0.67×
30Arizona~2K0.66×
31Massachusetts~1K0.62×
32Washington~2K0.61×
33New Jersey~2K0.60×
34Virginia~2K0.60×
35Texas~4K0.58×
36Pennsylvania~2K0.56×
37New York~3K0.45×
38Florida~3K0.44×
39California~5K0.40×
Fig. 06

Affinity by region

Affinity by region — Keo, United States
0.40×1.00×18.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Keo audience vs. the country average
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages2.80×
02Robert RedfordMovies & TV2.41×
03NostalgiaHome & Garden2.39×
04Retirement communityKids & Family2.32×
05Non-alcoholic beverageFood & Beverages2.29×
06GeneticsKids & Family2.25×
07Real propertyHome & Garden2.17×
08Microwave ovenHome & Garden2.14×
09LibraryLiterature2.05×
10Made in USABusiness & Career1.99×
11RetirementBusiness & Career1.97×
12DentistryBusiness & Career1.88×
13CBS NewsMovies & TV1.82×
14Fox News ChannelMovies & TV1.79×
15TicketmasterTravel & Leisure1.73×
16Britney SpearsMusic & Radio1.61×
17Pizza HutFood & Beverages1.57×
18Subscription business modelShopping1.57×
19Discount storesShopping1.57×
20BeachesTravel & Leisure1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Keo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Keo audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
SpiritualityBALANCE1.48×
Career OrientationPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Keo audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.73×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Keo over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/keo-10030111” · Methodology