Rascasse Audience Intelligence

Keo Audience in United States

A data profile of the people who buy, follow and care about Keo in United States — modelled from more than twelve digital signal sources. Keo has an estimated audience of 120,576 people in United States.

#1762among Singer-songwriter in United States#19639among Person in United States#11958in Music & Radio

The average Keo fan in United States is 41.2 years old, more female, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, Texas, California.

Top brand affinities include Nostalgia, Genetics, Real property, with strongest over-indexing on Nostalgia (2.39× the country average).

Demographically, the Keo audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical Keo fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Nostalgia.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Keo profile in United States.

Audience size
121K
in United States
Gender
71.0%♀
29.0% male
Age
41.2
average years
Country rank
#72764
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keo fans

71.0% are female, 29.0% are male, average age 41.2.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Keo audience in United States
MetricValue
Female71.0%
Male29.0%
Average age41.2
Estimated audience size120,576
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Keo audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4928%
50+19%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Keo audience comes from United States.

Worldwide audience distribution share by country for Keo
CountryShare
Turkey18.3%
United States17.6%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keo audience in United States is strongest.

Fig. 05

Top regions by affinity

Keo fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K18.33×
02Arkansas~5K5.01×
03South Dakota<1K1.53×
04Alaska<1K0.94×
05Wyoming<1K0.94×
06North Dakota<1K0.93×
07Vermont<1K0.93×
08Montana<1K0.92×
09Delaware<1K0.92×
10Maine<1K0.91×
11Rhode Island<1K0.91×
12West Virginia<1K0.89×
13Washington, District of Columbia<1K0.88×
14Nebraska<1K0.86×
15Mississippi<1K0.85×
16Tennessee~2K0.82×
17Georgia~3K0.80×
18Indiana~2K0.80×
19Kansas<1K0.80×
20Iowa<1K0.79×
21Connecticut<1K0.78×
22Nevada<1K0.78×
23Utah<1K0.78×
24Louisiana~1K0.75×
25Oregon~1K0.74×
26South Carolina~1K0.71×
27Wisconsin~1K0.70×
28Minnesota~1K0.69×
29Maryland~1K0.67×
30Arizona~2K0.66×
31Massachusetts~1K0.62×
32Washington~1K0.61×
33New Jersey~2K0.60×
34Virginia~2K0.60×
35Texas~6K0.58×
36Pennsylvania~2K0.56×
37New York~3K0.45×
38Florida~4K0.44×
39California~5K0.40×
Fig. 06

Affinity by region

Affinity by region — Keo, United States
0.40×1.00×18.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keo audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages2.80×
02Robert RedfordMovies & TV2.41×
03NostalgiaHome & Garden2.39×
04Retirement communityKids & Family2.32×
05Non-alcoholic beverageFood & Beverages2.29×
06GeneticsKids & Family2.25×
07Real propertyHome & Garden2.17×
08Microwave ovenHome & Garden2.14×
09LibraryLiterature2.05×
10Made in USABusiness & Career1.99×
11RetirementBusiness & Career1.97×
12DentistryBusiness & Career1.88×
13CBS NewsMovies & TV1.82×
14Fox News ChannelMovies & TV1.79×
15TicketmasterTravel & Leisure1.73×
16Britney SpearsMusic & Radio1.61×
17Pizza HutFood & Beverages1.57×
18Subscription business modelShopping1.57×
19Discount storesShopping1.57×
20BeachesTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
SpiritualityBALANCE1.48×
Career OrientationPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.73×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keo have in United States?

Keo has an estimated audience of 120,576 people in United States, concentrated in Oklahoma and Texas.

02

What is the gender split and age of Keo fans?

71.0% of Keo fans are female, 29.0% are male, with an average age of 41.2 years.

03

Which brands do Keo fans like most?

Keo fans show strongest brand affinity for Nostalgia (2.39×), Genetics (2.25×), and Real property (2.17×) over the country average.

04

Where do Keo fans live in United States?

Keo fans in United States are most concentrated in Oklahoma (reach ~20K), Texas (reach ~6K), and California (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Keo fans also like?

Beyond Keo itself, the audience over-indexes on Genetics (2.25×), Real property (2.17×), Pizza Hut (1.57×), and Beaches (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Keo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Keo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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