Kerang Audience in United States
Kerang has an estimated audience of 1,586,011 people in United States. 58.2% are female, 41.8% are male, average age 42.7. Top regions: California, Florida, New York. Top brand affinities: Cacique, Parma, Academy Award for Best Film Editing, Canino, Jc caylen.
The average Kerang fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Cacique, Parma, Academy Award for Best Film Editing, with strongest over-indexing on Cacique (2.25× the country average). Demographically, the Kerang audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 46 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Kerang fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 42.7 |
| Estimated audience size | 1,586,011 |
Audience persona
The typical Kerang fan in United States is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Cacique.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 62,049 | 0.36× |
| Florida | 33,131 | 0.31× |
| New York | 31,154 | 0.35× |
| Texas | 26,841 | 0.2× |
| Mississippi | 20,089 | 1.54× |
| Louisiana | 17,861 | 0.87× |
| Arkansas | 17,846 | 1.37× |
| Oklahoma | 17,453 | 0.99× |
| Kentucky | 17,176 | 0.86× |
| Alabama | 16,626 | 0.75× |
| West Virginia | 16,584 | 2.25× |
| Tennessee | 15,839 | 0.5× |
| South Carolina | 15,726 | 0.66× |
| North Carolina | 15,435 | 0.32× |
| Ohio | 15,372 | 0.31× |
| Indiana | 15,322 | 0.53× |
| Kansas | 15,318 | 1.23× |
| Idaho | 15,315 | 1.93× |
| Michigan | 15,303 | 0.37× |
| Wisconsin | 15,221 | 0.64× |
| Missouri | 14,839 | 0.58× |
| Hawaii | 14,630 | 2.15× |
| Pennsylvania | 14,594 | 0.27× |
| Iowa | 14,542 | 1.11× |
| Montana | 14,427 | 3.28× |
| Washington | 14,150 | 0.44× |
| Georgia | 14,132 | 0.29× |
| Virginia | 14,014 | 0.36× |
| New Hampshire | 13,665 | 2.19× |
| Arizona | 13,531 | 0.42× |
| Nebraska | 13,381 | 1.68× |
| Connecticut | 13,360 | 0.84× |
| New Mexico | 13,311 | 1.67× |
| Nevada | 13,268 | 0.86× |
| Rhode Island | 13,195 | 2.61× |
| Maine | 13,187 | 2.32× |
| Oregon | 13,098 | 0.72× |
| Utah | 13,020 | 0.92× |
| Maryland | 12,871 | 0.47× |
| New Jersey | 12,840 | 0.32× |
| Illinois | 12,635 | 0.24× |
| Minnesota | 12,553 | 0.55× |
| Massachusetts | 12,425 | 0.4× |
| Colorado | 12,095 | 0.48× |
| Delaware | 11,816 | 2.7× |
| Washington, District of Columbia | 8,532 | 1.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cacique | 2.25× | Food & Beverages |
| Parma | 1.71× | Travel & Leisure |
| Academy Award for Best Film Editing | 1.58× | Movies & TV |
| Canino | 1.58× | Travel & Leisure |
| Jc caylen | 1.85× | Internet & Social Media |
| cake decorating shop | 1.63× | Food & Beverages |
| James M. Cain | 1.61× | Literature |
| Jebel Ali Free Zone | 1.54× | Business & Career |
| JBoss (company) | 1.67× | |
| Casey Cagle | 1.83× | Politics & Society |
| Buddy – The Buddy Holly Story | 1.75× | Music & Radio |
| Mãe-de-santo | 1.72× | |
| Monster Buster Club | 1.71× | Movies & TV |
| Ipiranga, Paraná | 1.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.62 |
| Urban Lifestyle | OPEN | 1.42 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Family Orientation | CONSERVATISM | 1.22 |
| Price Sensitivity | PREMIUM | 1.15 |
| Risk Appetite | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Taiwan | 13.1% |
| Thailand | 12.4% |
See Kerang audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Kerang have in United States?
Kerang has an estimated audience of 1,586,011 people in United States, concentrated in California and Florida.
What is the gender split and age of Kerang fans?
58.2% of Kerang fans are female, 41.8% are male, with an average age of 42.7 years.
Which brands do Kerang fans like most?
Kerang fans show strongest brand affinity for Cacique (2.25×), Parma (1.71×), and Academy Award for Best Film Editing (1.58×) over the country average.
Where do Kerang fans live in United States?
Kerang fans in United States are most concentrated in California (reach 62,049), Florida (reach 33,131), and New York (reach 31,154). These three regions account for the largest share of the active audience.
What other brands do Kerang fans also like?
Beyond Kerang itself, the audience over-indexes on Parma (1.71×), Academy Award for Best Film Editing (1.58×), Canino (1.58×), and Jc caylen (1.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kerang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.