KIRO 7 News Audience in United States

KIRO 7 News logo

KIRO 7 News has an estimated audience of 1,807,891 people in United States. 61.8% are female, 38.2% are male, average age 42.1. Top regions: Washington, California, Arizona. Top brand affinities: Colorado River, Grover Cleveland, Highland games, Igor Stravinsky, Cajeme.

The average KIRO 7 News fan in United States is 42.1 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Arizona. Top brand affinities include Colorado River, Grover Cleveland, Highland games, with strongest over-indexing on Colorado River (2.06× the country average). Demographically, the KIRO 7 News audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of KIRO 7 News fans

Demographic split for KIRO 7 News audience in United States
MetricValue
Female61.8%
Male38.2%
Average age42.1
Estimated audience size1,807,891

Audience persona

The typical KIRO 7 News fan in United States is more female, around 42.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Colorado River.

Top regions in United States

Top regions ranked by reach for KIRO 7 News in United States
RegionReachAffinity
Washington1,355,91843.71×
California25,3320.13×
Arizona14,1310.38×
Oregon11,6480.56×
Texas11,2540.07×
Florida6,9120.06×
Alaska6,5211.69×
Pennsylvania5,8010.1×
Idaho4,8470.53×
New York3,9710.04×
Nevada3,8850.22×
Hawaii3,2130.41×
Tennessee3,1720.09×
Ohio3,0250.05×
South Carolina3,0140.11×
Minnesota2,7840.11×
North Carolina2,7300.05×
Illinois2,6660.04×
Colorado2,5780.09×
Wisconsin2,5410.09×
Georgia2,4650.04×
Virginia2,4230.06×
Montana1,9570.39×
Utah1,7660.11×
Michigan1,7030.04×
Indiana1,6170.05×
Oklahoma1,5410.08×
Iowa1,4090.09×
Massachusetts1,2570.04×
Missouri1,2140.04×
New Mexico1,1460.13×
Alabama9310.04×
Maryland8590.03×
Louisiana8460.04×
Rhode Island8240.14×
Kansas7260.05×
New Jersey7190.02×
North Dakota7170.19×
Kentucky6660.03×
Arkansas6530.04×
Mississippi6490.04×
West Virginia5360.06×
Connecticut5180.03×
Wyoming4620.17×
Maine4540.07×
Washington, District of Columbia4410.08×
Nebraska4320.05×
South Dakota3990.1×
New Hampshire3830.05×
Vermont3350.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KIRO 7 News audience
BrandAffinityCategory
Colorado River2.06×Travel & Leisure
Grover Cleveland1.83×Politics & Society
Highland games1.55×Sports
Igor Stravinsky2.66×Music & Radio
Cajeme1.53×Travel & Leisure
Woodchipper3.02×Home & Garden
Canino1.65×Travel & Leisure
lose it2.42×
Ixtapa-Zihuatanejo International Airport2.65×Travel & Leisure
Church Community Builder2.49×Technology & Electronics
Zazen1.64×Politics & Society
Church Community Builder2.28×Technology & Electronics
I-Witness1.88×Movies & TV
Bus Éireann2.07×Cars & Mobility
José Luis Chilavert2.62×Sports
Gamebook1.8×
Ipatinga1.62×Travel & Leisure
Igualada1.69×Travel & Leisure
On Horsemanship2.03×Literature
Union of Construction, Allied Trades and Technicians2.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KIRO 7 News audience
TraitClusterScore
Early Adopter MentalityPOWER1.25
Family OrientationCONSERVATISM1.22
Quality AwarenessPREMIUM1.11
SustainabilityBALANCE1.02
TravellingTHRILL0.98
Urban LifestyleOPEN0.96

Worldwide distribution

Worldwide audience distribution share by country for KIRO 7 News
CountryShare
United States97.1%
Canada2.3%
China0.3%

See KIRO 7 News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does KIRO 7 News have in United States?

KIRO 7 News has an estimated audience of 1,807,891 people in United States, concentrated in Washington and California.

What is the gender split and age of KIRO 7 News fans?

61.8% of KIRO 7 News fans are female, 38.2% are male, with an average age of 42.1 years.

Which brands do KIRO 7 News fans like most?

KIRO 7 News fans show strongest brand affinity for Colorado River (2.06×), Grover Cleveland (1.83×), and Highland games (1.55×) over the country average.

Where do KIRO 7 News fans live in United States?

KIRO 7 News fans in United States are most concentrated in Washington (reach 1,355,918), California (reach 25,332), and Arizona (reach 14,131). These three regions account for the largest share of the active audience.

What other brands do KIRO 7 News fans also like?

Beyond KIRO 7 News itself, the audience over-indexes on Grover Cleveland (1.83×), Highland games (1.55×), Igor Stravinsky (2.66×), and Cajeme (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KIRO 7 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.