Lincoln, Nebraska Audience in United States
Lincoln, Nebraska has an estimated audience of 1,118,623 people in United States. 57.5% are female, 42.5% are male, average age 39.9. Top regions: Nebraska, California, Texas. Top brand affinities: Sailor, Ixtapaluca, Caesarea, John Key, JTG.
The average Lincoln, Nebraska fan in United States is 39.9 years old, more female, and lives primarily in Nebraska. The audience is concentrated in Nebraska, California, Texas. Top brand affinities include Sailor, Ixtapaluca, Caesarea, with strongest over-indexing on Sailor (1.76× the country average). Demographically, the Lincoln, Nebraska audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Lincoln, Nebraska fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 39.9 |
| Estimated audience size | 1,118,623 |
Audience persona
The typical Lincoln, Nebraska fan in United States is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Sailor.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Nebraska | 81,925 | 14.6× |
| California | 44,870 | 0.36× |
| Texas | 44,703 | 0.46× |
| Colorado | 26,980 | 1.53× |
| Kansas | 26,415 | 3× |
| Illinois | 26,187 | 0.7× |
| Iowa | 25,998 | 2.82× |
| Florida | 25,043 | 0.33× |
| Missouri | 24,533 | 1.36× |
| New York | 20,996 | 0.34× |
| Minnesota | 14,597 | 0.91× |
| Ohio | 13,402 | 0.39× |
| Georgia | 12,543 | 0.36× |
| North Carolina | 12,465 | 0.37× |
| Pennsylvania | 12,340 | 0.33× |
| Michigan | 12,023 | 0.41× |
| Wisconsin | 11,914 | 0.71× |
| Arizona | 11,388 | 0.5× |
| Virginia | 11,154 | 0.41× |
| Washington | 10,707 | 0.48× |
| Tennessee | 10,575 | 0.47× |
| Indiana | 10,036 | 0.49× |
| Oklahoma | 9,885 | 0.8× |
| South Dakota | 9,439 | 3.65× |
| New Jersey | 8,826 | 0.31× |
| Massachusetts | 8,266 | 0.38× |
| Utah | 7,374 | 0.74× |
| Arkansas | 6,522 | 0.71× |
| Oregon | 6,486 | 0.51× |
| Maryland | 6,150 | 0.32× |
| Kentucky | 6,006 | 0.43× |
| South Carolina | 5,722 | 0.34× |
| Alabama | 5,629 | 0.36× |
| Louisiana | 5,369 | 0.37× |
| Nevada | 4,891 | 0.45× |
| Wyoming | 4,818 | 2.91× |
| Mississippi | 4,084 | 0.44× |
| Idaho | 4,046 | 0.72× |
| Connecticut | 3,762 | 0.34× |
| North Dakota | 3,214 | 1.4× |
| New Mexico | 3,032 | 0.54× |
| Montana | 2,499 | 0.81× |
| Washington, District of Columbia | 1,707 | 0.51× |
| Maine | 1,638 | 0.41× |
| West Virginia | 1,574 | 0.3× |
| New Hampshire | 1,448 | 0.33× |
| Hawaii | 1,354 | 0.28× |
| Rhode Island | 1,179 | 0.33× |
| Alaska | 929 | 0.39× |
| Delaware | 766 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sailor | 1.76× | Travel & Leisure |
| Ixtapaluca | 2.39× | Travel & Leisure |
| Caesarea | 2.15× | Travel & Leisure |
| John Key | 1.54× | Politics & Society |
| JTG | 2.1× | Sports |
| Left fielder | 1.79× | |
| Alsancak | 1.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.08 |
| DIY Mentality | THRILL | 1.06 |
| Need for Security | CONSERVATISM | 1.03 |
| Community Orientation | OPEN | 1.02 |
| Individualism | JOY | 1.02 |
| Price Sensitivity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.6% |
| Mexico | 5.8% |
| Argentina | 4.2% |
See Lincoln, Nebraska audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Lincoln, Nebraska have in United States?
Lincoln, Nebraska has an estimated audience of 1,118,623 people in United States, concentrated in Nebraska and California.
What is the gender split and age of Lincoln, Nebraska fans?
57.5% of Lincoln, Nebraska fans are female, 42.5% are male, with an average age of 39.9 years.
Which brands do Lincoln, Nebraska fans like most?
Lincoln, Nebraska fans show strongest brand affinity for Sailor (1.76×), Ixtapaluca (2.39×), and Caesarea (2.15×) over the country average.
Where do Lincoln, Nebraska fans live in United States?
Lincoln, Nebraska fans in United States are most concentrated in Nebraska (reach 81,925), California (reach 44,870), and Texas (reach 44,703). These three regions account for the largest share of the active audience.
What other brands do Lincoln, Nebraska fans also like?
Beyond Lincoln, Nebraska itself, the audience over-indexes on Ixtapaluca (2.39×), Caesarea (2.15×), John Key (1.54×), and JTG (2.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lincoln, Nebraska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.