Mérida, Mérida Audience in United States
Mérida, Mérida has an estimated audience of 399,012 people in United States. 41.2% are female, 58.8% are male, average age 45.7. Top regions: Indiana, Florida, Texas. Top brand affinities: Parma, Canino, Ext JS, Babalawo, Warminster Township, Bucks County, Pennsylvania.
The average Mérida, Mérida fan in United States is 45.7 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Florida, Texas. Top brand affinities include Parma, Canino, Ext JS, with strongest over-indexing on Parma (3.65× the country average). Demographically, the Mérida, Mérida audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mérida, Mérida fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 45.7 |
| Estimated audience size | 399,012 |
Audience persona
The typical Mérida, Mérida fan in United States is more male, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Parma.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Indiana | 13,887 | 1.91× |
| Florida | 13,346 | 0.49× |
| Texas | 13,270 | 0.39× |
| Michigan | 12,803 | 1.23× |
| California | 12,270 | 0.28× |
| Virginia | 11,725 | 1.21× |
| Maryland | 11,666 | 1.7× |
| Illinois | 11,452 | 0.86× |
| New York | 11,294 | 0.51× |
| Massachusetts | 11,261 | 1.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parma | 3.65× | Travel & Leisure |
| Canino | 4.75× | Travel & Leisure |
| Ext JS | 1.69× | Technology & Electronics |
| Babalawo | 1.54× | |
| Warminster Township, Bucks County, Pennsylvania | 1.8× | Travel & Leisure |
| Rhodiola | 1.74× | Health |
| Cacciucco | 2.9× | Food & Beverages |
| El Palomar, Buenos Aires | 2.15× | Travel & Leisure |
| The Boomtown Rats | 2.61× | Music & Radio |
| bumGenius | 1.68× | Kids & Family |
| St Matthew Passion | 1.55× | |
| Shepherd's Bush Empire | 2.42× | Music & Radio |
| Bustos, Bulacan | 1.63× | Travel & Leisure |
| Dzień Dobry TVN | 1.68× | Movies & TV |
| Ubrique | 3.11× | Travel & Leisure |
| Jim Iyke | 1.78× | Movies & TV |
| Argenteuil | 1.7× | Travel & Leisure |
| Mahalakshmi Iyer | 1.77× | Music & Radio |
| Mãe-de-santo | 3.47× | |
| University of Cádiz | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.35 |
| Tradition | CONSERVATISM | 1.28 |
| Quality Awareness | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.18 |
| Travelling | THRILL | 1.13 |
| Urban Lifestyle | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Venezuela | 17.5% |
| Chile | 11.4% |
See Mérida, Mérida audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Mérida, Mérida have in United States?
Mérida, Mérida has an estimated audience of 399,012 people in United States, concentrated in Indiana and Florida.
What is the gender split and age of Mérida, Mérida fans?
41.2% of Mérida, Mérida fans are female, 58.8% are male, with an average age of 45.7 years.
Which brands do Mérida, Mérida fans like most?
Mérida, Mérida fans show strongest brand affinity for Parma (3.65×), Canino (4.75×), and Ext JS (1.69×) over the country average.
Where do Mérida, Mérida fans live in United States?
Mérida, Mérida fans in United States are most concentrated in Indiana (reach 13,887), Florida (reach 13,346), and Texas (reach 13,270). These three regions account for the largest share of the active audience.
What other brands do Mérida, Mérida fans also like?
Beyond Mérida, Mérida itself, the audience over-indexes on Canino (4.75×), Ext JS (1.69×), Babalawo (1.54×), and Warminster Township, Bucks County, Pennsylvania (1.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mérida, Mérida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.