Midwestern State University Audience in United States

Midwestern State University logo

Midwestern State University has an estimated audience of 441,266 people in United States. 31.6% are female, 68.4% are male, average age 40.3. Top regions: Texas, Oklahoma, California. Top brand affinities: Nebraska, Google Wallet, Jabberwocky (band), George Mikan, Shelby Foote.

The average Midwestern State University fan in United States is 40.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, California. Top brand affinities include Nebraska, Google Wallet, Jabberwocky (band), with strongest over-indexing on Nebraska (9.7× the country average). Demographically, the Midwestern State University audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Midwestern State University fans

Demographic split for Midwestern State University audience in United States
MetricValue
Female31.6%
Male68.4%
Average age40.3
Estimated audience size441,266

Audience persona

The typical Midwestern State University fan in United States is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Midwestern State University in United States
RegionReachAffinity
Texas330,95017.47×
Oklahoma25,8695.28×
California19,0180.39×
Florida12,9280.43×
Illinois8,3680.57×
New York7,5290.31×
Colorado6,9070.99×
Georgia6,8970.51×
Louisiana6,4951.14×
Mississippi6,1661.7×
Arizona5,9870.66×
Missouri5,8880.83×
North Carolina5,5160.42×
Virginia5,3120.49×
Kansas4,9351.42×
Arkansas4,8611.34×
Washington4,8130.54×
Ohio4,4340.33×
Tennessee4,2490.48×
Alabama4,1840.68×
Michigan4,1600.36×
Pennsylvania4,1350.28×
New Mexico3,6261.64×
Indiana3,2630.4×
New Jersey2,9290.26×
Maryland2,9010.38×
Iowa2,8150.77×
South Carolina2,6090.39×
Minnesota2,4300.38×
Wisconsin2,3890.36×
Massachusetts2,2850.26×
Kentucky2,2090.4×
Utah2,0880.53×
Oregon1,9740.39×
Nevada1,7240.4×
Nebraska1,3690.62×
Connecticut1,2930.29×
Idaho1,1220.51×
Washington, District of Columbia9790.74×
West Virginia8710.42×
Hawaii8700.46×
North Dakota8630.95×
Wyoming6120.94×
South Dakota6100.6×
Montana5390.44×
Alaska5260.56×
New Hampshire4530.26×
Maine3650.23×
Delaware3430.28×
Rhode Island2920.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midwestern State University audience
BrandAffinityCategory
Nebraska9.7×Travel & Leisure
Google Wallet4.19×Technology & Electronics
Jabberwocky (band)1.65×Music & Radio
George Mikan2.87×Sports
Shelby Foote1.64×Literature
James Stewart, Jr.3.11×Sports
Droop-E3.12×Music & Radio
JC2.92×
Rafael Lovato Jr.2.39×Sports
Alexandr Dolgopolov2.75×Sports
Liceo de Cagayan University2.52×Business & Career
Ile de La Réunion Tourisme (IRT)2.35×Travel & Leisure
JT Bioscoop1.57×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midwestern State University audience
TraitClusterScore
Family OrientationCONSERVATISM1.13
Luxury OrientationPREMIUM1.13
Need for SecurityCONSERVATISM1.05
Risk AppetiteTHRILL1.03
Urban LifestyleOPEN1.02
TraditionCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Midwestern State University
CountryShare
United States99.6%
Germany0.3%
Italy0.1%

See Midwestern State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Midwestern State University have in United States?

Midwestern State University has an estimated audience of 441,266 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Midwestern State University fans?

31.6% of Midwestern State University fans are female, 68.4% are male, with an average age of 40.3 years.

Which brands do Midwestern State University fans like most?

Midwestern State University fans show strongest brand affinity for Nebraska (9.7×), Google Wallet (4.19×), and Jabberwocky (band) (1.65×) over the country average.

Where do Midwestern State University fans live in United States?

Midwestern State University fans in United States are most concentrated in Texas (reach 330,950), Oklahoma (reach 25,869), and California (reach 19,018). These three regions account for the largest share of the active audience.

What other brands do Midwestern State University fans also like?

Beyond Midwestern State University itself, the audience over-indexes on Google Wallet (4.19×), Jabberwocky (band) (1.65×), George Mikan (2.87×), and Shelby Foote (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midwestern State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.